In an effort to develop providers income, in 2017 Apple launched the Apple TV 4K to help larger decision televisions, and began investing closely in video programming for the long run.

Editor’s word: That is the most recent installment in AppleInsider’s 2017 Year in Review sequence, recapping the most important traits for Apple that carried all year long.


In 2015, Apple rolled out the fourth-generation Apple TV. Whereas nonetheless a notable enlargement upon the third era unit due to the inclusion of user-installable apps, the most important grievance concerning the unit was the shortage of 4K help.

Throughout the iPhone eight and iPhone X rollout occasion, Apple rectified the 4K omission. The Apple TV 4K makes use of the A10X Fusion processor, has three gigabytes of RAM, and both 32 or 64 gigabytes of storage. This all connects to the world both with 802.11ac Wi-Fi or a brand new Gigabit Ethernet Port, in addition to HDMI

However, not solely is the Apple TV 4K, nicely, 4K, it introduced alongside HDR.

For some, it nonetheless is not the one field to rule all of them. Dolby Atmos is not included at current —however Apple has mentioned that it’s on the best way. Samsung’s HDR10+ will most likely by no means come. The system’s $179 worth took some warmth at launch too, however contemplating the unique Apple TV in January 2007 shipped for $299, that appears fairly affordable to us.

We right here at AppleInsider really like the Apple TV 4K. If you’d like a set-it-and-forget-it field on your 4K tv, HDR or not, and you’ve got at the least one different Apple system, get the brand new Apple TV 4K. There may be little to not like about it.

Even when you do not have 4K, you are future-proofed for just a few years at the least and the facility of the A10X is good.

Functions are the long run, says Tim Cook dinner

The second and third era Apple TV had Apple-blessed providers. Issues like Netflix, MLB.TV and extra had been accessible, with Apple pushing new channels to consumer’s gadgets.

The fourth-generation system opened that as much as all builders, and never only a blessed few. Netflix moved from a service to an app, and nearly each different streaming service did too. The tip of 2017 additionally noticed Amazon lastly release its own app for Prime Video, after holding out for 2 years —all of the whereas not promoting the Apple TV due to “customer confusion.”

It additionally opened the door for third-party video gamers and streamers like Plex and VLC —making it a extra versatile system general.

The opposite a part of the equation – video

Apple has been promoting films via iTunes for a very long time. At a single click on or faucet, a wide selection of Hollywood blockbusters had been and can be found for streaming or obtain to a tool.

Nevertheless, with the looks of 4K HDR video, Apple determined that it would not enable downloads of the 4K recordsdata to iTunes for later streaming. Whether or not that is an Apple resolution, or one foisted upon them by the studios is unclear.

On one hand, a 4K video will not take up large quantities of space for storing, for the reason that H.265 4K movies are in extra of 5GB per hour of content material. On the opposite, prospects with capped bandwidth are going to have an issue in the event that they watch lots of 4K video.

Additionally, Apple recommends 25Mbit obtain speeds at a minimal. If you cannot make that form of velocity, you will not get the 4K stream.

Apple content material is right here —with extra coming

In 2017, Apple rolled out a few of its personal distinctive video content material. What we received, wasn’t that good.

“Planet of the Apps” was early within the 12 months, and was broadly panned. Apple’s interpretation of James Corden’s “Carpool Karaoke” wasn’t a lot better.

This is not the top of Apple-produced video content material, although. After a rash of govt hirings from quite a lot of Hollywood studios, Apple has quite a bit on faucet.

Coming quickly, to an Apple system close to you

Zack Van Amburg and Jamie Erlicht, previously of Sony Television are mentioned to be tasked with securing “round a dozen” unique TV exhibits, with 4 of them identified.

A recent move by Apple in sourcing distinctive content material is a brand new morning show-related drama starring Jennifer Aniston and Reese Witherspoon. Additionally, Apple has reportedly given a clean test to Drake to provide no matter exhibits or films he desires.

In October, Apple signed a take care of Amblin Tv and NBCUniversal to revive “Wonderful Tales,” an anthology science fiction sequence created by Steven Spielberg that ran for 2 seasons within the 1980s. Apple is predicted to air 10 episodes, spending over $5 million on every present.

Extra just lately, Apple signed a take care of “Star Trek” and “Battlestar Galactica” reboot alum Ronald D. Moore to pen a new space drama.

All 4 ventures are believed to be a part of a broader $1 billion funding in unique video programming, concentrating on big-budget dramas just like “Breaking Dangerous” or “Sport of Thrones” in influence, if not in express content material.


Steve Jobs famously mentioned that the Apple TV was a “interest” product for the corporate. Apple is not speaking about gross sales numbers, however given the replace to 4K with HDR in 2017, it clearly is not that anymore.

However, how a lot of Apple’s enterprise stays to be seen. Video is clearly a part of Apple’s providers progress plan —which has labored out fairly nicely to date.

If even a few of Apple’s big-name video merchandise work out in 2018, the interest can have paid off.

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