Gladys Kong is the CEO of
UberMedia, a cell location knowledge firm that’s headquartered in Pasadena, California.

On this unique interview, Kong discusses the significance of constructing knowledge actionable, and the various alternatives obtainable within the knowledge science subject, notably these involving using cell knowledge.

UberMedia CEO Gladys Kong

Gladys Kong

CEO

UberMedia

TechNewsWorld: Might you briefly describe your profession? How did you get the place you might be right this moment?

Gladys Kong: My background is in tech. My diploma is in pc science. I began out working in a analysis undertaking at UCLA. Then in 1999 the Web occurred, and I began working at The Concept Lab, the place I gained loads of expertise working with entrepreneurs.

I realized that I liked working with startups and constructing tech firms. I joined UberMedia as CTO in 2012, and I labored on constructing the know-how and realized rather a lot about cell. In 2015 I grew to become CEO, and I actually wished to be taught the enterprise aspect of issues.

TNW: Why do you might have a ardour for cell know-how and knowledge options?

Kong: My first introduction to knowledge options was working at UCLA, once I was pursuing my grasp’s diploma. I used to be engaged on a undertaking to assist the army discover a better, extra human language to question a database. We have been determining the right way to make it simpler to get data right into a pilot’s hand.

I noticed that knowledge could be a supply of loads of solutions, and determining the right way to get data from knowledge was very fascinating to me. Once I got here to UberMedia, a part of the invention was how knowledge in cell apps may also help in monetization and understanding shoppers to provide them a greater expertise.

We began trying into cell knowledge basically, and that concerned a merging of my two passions in a fast-paced, modern atmosphere. These two mixed make it very compelling for me. I have been repeatedly studying and innovating and maintaining with the fast-paced cell world. I’ve a ardour for studying, and you’ll by no means cease as a result of a lot is evolving on a regular basis.

TNW: What does UberMedia do, precisely, and the way is it distinctive within the trade?

Kong: UberMedia gives actionable locational intelligence to companies, with a view to assist them make higher choices. It may very well be one thing like the place do I open a brand new retailer, or it may very well be that I simply ran a advertising marketing campaign — and did it drive site visitors to my retailer?

We offer knowledge in order that firms could make higher choices. UberMedia is about high-quality knowledge, and we additionally make it actionable. You may have a considerable amount of knowledge, however the first query companies ask is, how does it assist me?

We assist reply actual enterprise questions with knowledge. We’ve got constructed loads of toolsets through the years to assist companies get the insights they need out of the info that now we have.

TNW: You are on the board of administrators for Innovate Pasadena. Might you describe what that group does, and why you might be dedicated to its work?

Kong:
Innovate Pasadena is a nonprofit group dedicated to supporting modern communities and connecting them to individuals who name Pasadena dwelling.

I have been right here since I attended school, and I’ve lived right here ever since then. My total profession has been constructed right here, and my youngsters have been raised right here.

I like serving to Revolutionary Pasadena construct consciousness and help for
STEAM Education, and I additionally like bringing in new companies, encouraging entrepreneurship, and connecting companies to individuals who may also help their careers.

TNW: What are among the latest tendencies in cell promoting and location-based advertising?

Kong: Cellular promoting and location-based advertising are getting increasingly more data-driven, each in concentrating on and analyzing outcomes. Advertisers try to grasp extra concerning the shopper’s journey. They need any insights they will get their fingers on with a view to perceive the buyer.

In addition they wish to measure the outcomes of their promoting . Advertisers try to measure the impact of their promoting on foot site visitors.

Location measurement is turning into a way more vital a part of promoting, so loads of our focus at UberMedia is to make knowledge actionable, with a view to assist companies measure the effectiveness of their advertising campaigns. Entrepreneurs are targeted on discovering the suitable clients, however they’re additionally measuring and studying concerning the outcomes of their campaigns.

TNW: What would you suggest to younger individuals who wish to get entangled on this subject? What ought to they examine in school, and what sorts of jobs ought to they search for after they get out?

Kong: There’s a big demand for knowledge scientists. There are loads of majors that may result in a profession in knowledge science, and there are even knowledge science majors. Usually, having a strong background in math and science is commonly useful. Having programming expertise can be an enormous plus, as a result of then you possibly can write scripts and enter knowledge by yourself.

The important thing issue, although, is having a curious thoughts and robust analytical expertise. The sector is shifting so quick, with a lot innovation. Every little thing can change, however you continue to want to research and ask the suitable questions. It’s important to have a curious thoughts and an curiosity in studying, as a result of this can be a subject that’s continuously evolving.

TNW: How is the connection between cell applied sciences and knowledge science evolving? What’s sooner or later for this subject?

Kong: At the moment all shoppers carry a supercomputer of their pockets, within the type of a smartphone. I believe that the demand for knowledge will solely develop, as shoppers spend extra time on their cell gadgets.

We’re consuming extra content material on our cell gadgets, and a lot of our conduct has switched to cell. Companies must discover a method to leverage knowledge they will get from cell gadgets, whether or not it comes within the type of location-based knowledge or, sooner or later, voice apps and even robotic gadgets.

Knowledge shall be coming in in some type, and firms which are data-driven and repeatedly evolving within the subject shall be most profitable.


Vivian Wagner has been an ECT Information Community reporter since 2008. Her principal areas of focus are know-how, enterprise, CRM, e-commerce, privateness, safety, arts, tradition and variety. She has in depth expertise reporting on enterprise and know-how for a spread
of retailers, together with The Atlantic, The Institution and O, The Oprah Journal. She holds a PhD in English with a specialty in trendy American literature and tradition. She obtained a first-place function reporting award from the Ohio Society of Skilled Journalists.
Email Vivian.

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