Last time we talked in regards to the method for handing out superior pictures to Marketing and PR Agencies (that are extra constant and all the time most well-liked) as freebies to encourage a response and a dialog, as a substitute of emailing to nag free of charge contact connections.

We additionally talked about that that is dramatically simpler to realize consideration and a following with vs. posting your non-relevant enterprise/service/product onto instagram hoping to get consideration from bots or individuals who don’t care.
I discussed earlier than that I cost $200/hr for Aerial Photography and I solely get calls from individuals who need to pay these costs due to the kind of work that I do. I’m not your ‘pay me some money and I’ll simply ship some photographs to you and say bye’ form of photographer. This is what will get me calls again, references, and plenty of folks prepared to pay these charges as a result of they know what to search for in them.

1. SHOOT. IN. RAW.
This is a transparent and resounding precedence to any photographer who’s charging. I don’t know any photographers who would even purchase a digital camera that didn’t shoot within the RAW format. If you don’t know, it’s an image format that soaks in knowledge within the purest type it might probably and leaves it unedited. Versus JPEG which is the usual format and stamps your knowledge right into a pre-decided set of shade, brightness, readability, and many others.Imagine JPEG as having a lunch field to pack your favourite issues from out of your fridge to take to work. It’s straightforward to hold round and ship, however man you don’t have very a lot room in there to resolve what to hold.RAW is like bringing the fridge, then deciding at lunch which stuff you need to match onto your plate.
Okay possibly I’m exaggerating haha! No. No, I’m not:

The left is the unique JPEG from the digital camera. The proper is the edited RAW the place I made a decision which colours to maintain, brighten, spotlight, and many others. Notice there’s no pesky people within the second photograph? You can modify that too.
There is not any competitors between these two. However, once you shoot RAW format, it’s important to then edit the picture file on a pc to resolve on which settings to repair into one thing stunning and wealthy. Software isn’t costly in any respect, I pay $10 a month and it’s 10000x value it due to all of the errors I can repair from a shoot, like these vacationers strolling round, and it’s REALLY straightforward.

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2. Shoot Panorama.

Why is that this such an enormous deal? Two causes.
One, as a result of once you shoot with a brief lens on these drones, it’s important to get every part contained in the body in your little sq. which implies it’s important to again means up away out of your topic and also you don’t get to see the depth as a lot.
But in the event you set your drone to shoot panorama (often I do a 9 photograph stack) you possibly can critically be 10 toes away from a roof of a constructing. The drone will then shoot down and up and left and proper, compile the photographs right into a folder, and then you definately resolve within the software program, Adobe Lightroom, if you wish to use all of it, a part of it, simply the great sections you want or no matter.
The second huge cause I do it is because capturing with one photograph provides you 20 megapixels with a Mavic 2 Pro, however in the event you shoot a panorama you’re combining 9 of these photographs so it’s round 180 megapixels. That is WAY extra knowledge to work with and far more sensitivity once you’re capturing in low gentle. It simply makes your drone appear to be it’s from the longer term.

There is one thing it’s important to be actually cautious with. These photographs stacked collectively will be tough on the software program and the pc will work laborious to edit them, so hopefully you may have a brand new one as a result of even with my pc it generally will get slowed down and that you must be affected person.

I present you the way to do that in a while with previews, however that’s one other part. However, it’s nonetheless value it as a result of the enchantment you possibly can pull from doing that is way more dramatic and I really like deciding later if I solely need to use three of the photographs, the entire photographs collectively, or simply taking a look at it after which making a call after.
3. Don’t shoot issues shoot CONDITIONS.
I used to resolve “I want a photo of that mountain,” and I might go there, it doesn’t matter what day, take the shot and after edits that might be the tip of it. Lame. Weak. Don’t do that.

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NOW I’ll test the climate for visibility. A day with 10 miles of visibility is nice. You need to have the ability to see the autumn off to the horizon and the town within the distance with out a layer of fog or air pollution.

If I’m capturing a mountain, I’ll watch for a day when there’s clouds hanging over the face as a result of the modifications within the lighting from the fog will make an superior shot as soon as it has all been edited.
I gained’t simply shoot a sundown, I’ll watch for a vivid pink one with feathery clouds throughout as a result of the feel of these look very nice in Lightroom once you play with the readability and shade stability.

Get Closer.
I can’t imagine that is so widespread, however all people assumes as a result of their drone can fly excessive and much away, it MUST be excessive and much away or no person will know they’ve this superior toy.
All my greatest photographs are inside 20 toes of a topic. I barely ever get far-off except there’s a cause. These drones all have quick lenses, and in panorama pictures you need to have one thing within the foreground to indicate off how far the view is or the mountains within the distance. Treat your drone like its a digital camera on a very lengthy ballot, replenish the body, and shoot panorama to get these actually superior deep pictures the place you’re feeling how excessive or tall a constructing is.

5. Shoot proper at sundown if you need even gentle.
Almost all actual property pictures I see are at 2pm on a sunny day. This is okay, you possibly can’t all the time time it proper, however for one thing like a resort or business constructing, you completely higher make certain all the factor is evenly lit and nothing has harsh ugly shadows throughout it.
Aim for RIGHT when the solar hits the horizon, you’re going to get this delicate even pink throughout all the constructing and the digital camera sensor could have a a lot simpler time capturing the brights and shadows and leveling them out, in comparison with capturing noon, which places your digital camera in lighting extremes and the distinction between the shadows beneath bushes and the white mirrored roof on a constructing is simply an excessive amount of. Even capturing with Raw. You can be a lot happier with a sundown shot even when the sundown isn’t within the image.

VSDon’t fear about decreasing the shutter to seize extra gentle, these drones can decelerate all the best way to 2.5 seconds (DJI) and nonetheless get sharp photos. DJI has phenomenal gimbals, even when all of the cameras aren’t nice. This even works on a Phantom 3 or Mavic 1, so that you don’t should have the most recent, priciest drone to compete, which I speak about rather a lot in my course as effectively and have 1,000,000 examples.

And after all, RAW RAW RAW RAW RAW.Using RAW format and Adobe Lightroom you are able to do 20x what you could possibly again within the good outdated days of photoshopping every picture one after the other. You gained’t remorse it, and you’ll all the time simply cancel if it doesn’t assist in some way.
If you need extra data, in addition to tons of my pictures to obtain and follow modifying whereas I educate you, I’ve given you guys a reduction by way of Mike, so the course is $100 off for a brief window in the event you use the promo code:
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You can watch the business, see promo photographs in addition to every part else coated within the course there^
Good luck on the market!
Licensed Drone Pilot, Photo/Video Instructor

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