Early final week, throughout Amazon’s Prime Days, I made a decision to see if the e-tailer had any good offers on over-the-air TV antennas. I used to be appalled by what I discovered.

Searching for “antenna” on Amazon.com revealed itemizing upon itemizing for merchandise with doubtful efficiency claims. In Amazon’s hottest and sponsored outcomes, antenna makers have been promoting unrealistic reception ranges, nonexistent over-the-air channels, and movie high quality that present U.S. broadcast requirements don’t help.

These deceptive claims aren’t simply unhealthy for cord-cutters. They additionally may hurt respectable antenna makers that refuse to get within the muck with much less scrupulous manufacturers. Unless Amazon—or a authorities watchdog—intervene, such a promoting is unlikely to cease anytime quickly.

When I reached out to Amazon for a touch upon my findings, an Amazon spokesperson mentioned “Selling partners are required to provide accurate information about their products to Amazon, and we take action against those that violate our policies and threaten our customer experience. We are investigating these listings now and will take prompt action against any that violate our policies.”

Indeed, the corporate rapidly eliminated lots of the offending listings cited on this story previous to publication. Still, many other offenders remain available, promising unrealistic reception or unavailable channels.

Unrealistic mile ranges

In a seek for “antenna” on Amazon, the highest consequence early final week was a sponsored listing from a vendor known as “TO BE #1.” It’s an indoor flat-panel antenna that claims to “pick up TV signals up to 120 miles away.”

If that appears like an unbelievable vary for an indoor antenna, it’s as a result of it defies the accepted legal guidelines of physics.

Jared Newman / IDG

The vendor TO BE #1 guarantees as much as 120 miles of reception for a generic indoor antenna.

Founder and president of Antennas Direct, Richard Schneider, mentioned he doesn’t promise protection past 70 miles even for the corporate’s outside antennas, and that’s assuming “a Kansas farmer living in a two-story house on a flat prairie.” Beyond that distance, the earth’s curvature prevents antennas from persistently choosing up even the strongest broadcast alerts.

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