As the antitrust investigations stack up on US tech giants’ house turf there’s no signal of strain letting up throughout the pond.
European Commission president-elect Ursula von der Leyen at this time unveiled her picks for the subsequent crew of commissioners who will take up their mandates on November 1 — giving an expanded function to competitors commissioner Margrethe Vestager. The choose suggests the subsequent Commission is getting ready to dial up its scrutiny of huge tech’s knowledge monopolies.
Under the draft checklist of commissioners-designate, which nonetheless must be accredited in full by the European Parliament, Vestager has been named government VP overseeing a brand new portfolio known as ‘Europe fit for the digital age’.
But, crucially, she may even retain the competitors portfolio — which means consideration on rising Europe’s digital financial system will go hand in glove with scrutiny of equity in ecommerce and making certain a stage taking part in subject vs US platform giants.
“Executive vice-president Margrethe Vestager will lead our work on a Europe fit for the digital age,” stated von der Leyen at a press convention to announce her picks. “Digitalization has a big impact on the way in which we reside, we work, we talk. In some fields Europe has to catch up — for instance within the subject of enterprise to client however in different fields we’re glorious. Europe is the frontrunner, for instance in enterprise to enterprise, after we speak about digital twins of merchandise and procedures.
“We should make extra out of the sphere of synthetic intelligence. We should make our single market a digital single market. We have to make use of far more the massive knowledge that’s on the market however we don’t make sufficient out of it. What innovation and startups are involved. It’s not solely must know however it’s must share large knowledge. We have to enhance on cyber safety. We should work exhausting on our technological sovereignty simply to call a number of points in these broad matters.
“Margrethe Vestager will co-ordinate the whole agenda. And be the commissioner for competition. She will work together with the commissioner for internal market, innovation and youth, transport, energy, jobs, health and justice.”
If tech giants had been hoping for Europe’s subsequent Commission to pay rather less consideration to query marks hanging over the equity of their practices they’re prone to be upset as Vestager is about to realize expanded powers and a broader canvas to color on. The new function clearly positions her to behave on the assessment of competitors coverage she instigated in the direction of the tip of her present mandate — which targeted on the challenges posed by digital markets.
Since taking on as Europe’s competitors chief again in 2014, Vestager has made a reputation for herself by blowing the mud off the transient and driving ahead on a collection of regulatory interventions focusing on tech giants together with Amazon, Apple and Google . In the latter case this has included opening a collection of contemporary probes in addition to nailing the very lengthy working Google Shopping saga inherited from her predecessor.
The exercise of the division beneath her mandate has clearly catalyzed complainants — making a pipeline of circumstances for her to sort out. And simply final month Reuters reported she had been getting ready an “intensive” handover of labor wanting into complaints towards Google’s job search product to her successor — a handover that gained’t now be vital, assuming the EU parliament provides its backing to von der Leyen’s crew.
While the competitors commissioner has to date generated the largest headlines for the scale of antitrust fines she’s handed down — together with a record-breaking $5BN superb for Google final 12 months for unlawful restrictions hooked up to Android — her consideration on large knowledge holdings as a contest danger is almost definitely to fret tech giants going ahead.
See, for instance, the formal investigation of Amazon’s use of service provider knowledge introduced this summer season for an indication of the course of journey.
Vestager has additionally talked publicly about regulating knowledge flows as being a extra savvy route to regulate large tech versus swinging a break up hammer. And whereas — on the floor — regulating knowledge would possibly sound much less radical a treatment than breaking giants like Google and Facebook up, inserting exhausting limits on how knowledge can be utilized has the potential to impact structural separation through a form of regulatory keyhole surgical procedure that’s prone to be faster and implies a precision which will additionally make it extra politically palatable.
That’s vital given the continuing EU-US commerce friction kicked up by the Trump administration which isn’t shy of lashing out, particularly at European interventions that search to deal with among the inequalities generated by tech giants — most lately Trump gave France’s digital tax plans a tongue-lashing.
von der Leyen was requested throughout the press convention whether or not Vestager won’t been seen as a controversial selection given Trump’s views of her exercise so far (Europe’s “tax lady” is likely one of the nicer issues he’s stated about Vestager). The EU president-elect dismissed the purpose saying the one factor that issues in assigning Commission portfolios is “quality and excellence”, including that competitors and digital is the proper mixture to take advantage of Vestager’s abilities.
“Vestager has done an outstanding job as a commissioner for competition,” she went on. “At competitors and the problems she’s tackling there are carefully linked to the digital sector too. So having her as an government vice-president for the digital in Europe is totally an ideal mixture.
“She’ll have this subject as a cross-cutting subject. She’ll should work on the Digital Single Market. She will work on the truth that we need to use in a greater method large knowledge that’s on the market, that we gather day-after-day — non-personalized knowledge. That we must always use method higher, within the want for instance to share with others for innovation, for startups, for brand new concepts.
“She will work on the whole topic of cyber security. Which is the more we’re digitalized, the more we’re vulnerable. So there’s a huge field in front of her. And as she’s shown excellence in the Commission portfolio she’ll keep that — the executive vice-presidents have with the DGs muscles to deal with their vast portfolios’ subject they have to deal with.”
In different decisions introduced at this time, the present commissioner for Digital Economy and Society, Mariya Gabriel, can be taking on a brand new portfolio known as ‘Innovation and Youth’. And Sylvie Goulard was named as ‘Internal Market’ commissioner, main on industrial coverage and selling the Digital Single Market, in addition to getting duty for Defence Industry and Space.
Another government VP selection, Valdis Dombrovskis, appears prone to be tackling thorny digital taxation points — with duty for co-ordinating the Commission’s work on what’s been dubbed an “Economy that Works for People”, in addition to additionally being commissioner for monetary providers. 
In ready remarks on that function, von der Leyen stated: “We have a unique social market economy. It is the source of our prosperity and social fairness. This is all the more important when we face a twin transition: climate and digital. Valdis Dombrovskis will lead our work to bring together the social and the market in our economy.”
Frans Timmermans, who was beforehand within the working as a potential candidate for Commission president however misplaced out to von der Leyen, is one other exec VP choose. He’s set to be targeted on delivering a European Green Deal and managing local weather motion coverage.
Another acquainted face — present justice, client and gender affairs commissioner, Věra Jourová — has additionally been named as an exec VP, gaining duty for “Values and Transparency”, a portfolio title which suggests she’ll proceed to be concerned in EU efforts to fight on-line disinformation on platforms.
The remainder of the Commission portfolio appointments may be discovered right here.
There are 26 picks in all — 27 counting von der Leyen who has already been confirmed as president; one per EU nation. The UK has no illustration within the subsequent Commission given it is because of depart the bloc on October 31, the day earlier than the brand new Commission takes up its mandate.
von der Leyen touted the crew she introduced at this time as balanced and various, together with on gender traces in addition to geographically to take account of the complete span of European Union members.
“It draws on all the strength and talents, men and women, experienced and young, east and west, south and north, a team that is well balanced, a team that brings together diversity of experience and competence,” she stated. “I want a Commission that is led with determination, that is clearly focused on the issues at hand — and that provides answers.”

“There’s one fundamental that connects this team: We want to bring new impetus to Europe’s democracy,” she added. “This is our joint responsibility. And democracy is more than voting in elections in every five years; it is about having your voice heard. It’s about having been able to participate in the way our society’s built. We gave to address some of the deeper issues in our society that have led to a loss of faith in democracy.”
In a sign of her intention that the brand new Commission ought to “walk the talk” on making Europe match for the digital age she introduced that faculty conferences can be paperless and digital.
On lawmaking, she added that there can be a one-in, one-out coverage — with any new legal guidelines and regulation supplanting an present rule in a bid to chop crimson tape.
The form of the subsequent Commission stays in draft pending approval by the European Parliament to all of the picks. The parliament should vote to just accept all the faculty of commissioners — a course of that’s preceded by hearings of the commissioners-designate in related parliamentary committees.

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