Convenience is a key factor when it comes to online shopping. Over the years, online shoppers have grown more accustomed to the ease of online shoppers as the online shopping experience becomes more seamless and built out. Online retailers, be it small businesses or Fortune 500 companies, feel the strain to meet the demands of their customers.
As the shopping craze has continued to grow, more and more of the in-person shopping experience has gone online, including groceries. This has been a long time coming as sites like Amazon and Target battle it out to pull customers from the grocery aisles.
Customers have been hesitant to adopt online grocery shopping, largely due to the fact that shopping in person allows them to taste test and handle products before purchase. But as online shopping becomes more common, it’s predicted that more Americans will rely on online grocery shopping in the future. For example, it’s estimated that nearly 70% of Americans will purchase groceries online by 2022.
Since this is the new reality, online retailers selling food have to make sure they’re rising to the occasion. This can mean a number of things for your website. For one, you need to understand your customer’s pain points. The biggest obstacles for online businesses, for instance, are the fact that customers tend to cringe at the high delivery fees, the potential for theft, and the loss of the tactile experience.
To overcome these hurdles, you have to capitalize on the opportunities; namely, convenience and how it can increase your purchase totals. Customers love shopping with their mobile devices and will spend just as much — if not more — when shopping online.
To learn more about online grocery shopping and how your business can meet the growing demands of the industry, check out the infographic from Wikibuy below.