More

    Instagram to test hiding Like counts in US, which could hurt influencers – TechSwitch

    “We will make decisions that hurt the business if they help people’s well-being and health,” says Instagram’s CEO Adam Mosseri. To that end, next week Instagram will expand to some users in the United States its test of hiding Like counts from everyone but a post’s creator. But there are major questions about whether the change will hurt influencers.
    Mosseri revealed the plan at the Wired25 conference today, saying of Instagram, “We have to see how it affects how people feel about the platform, how it affects how they use the platform, how it affects the creator ecosystem.”
    [Update 11/14/19: Instagram has now expanded the hidden Like count test to a subset of users in all countries.]

    Instagram’s CEO explained that “The idea is to try to depressurize Instagram, make it less of a competition, and give people more space to focus on connecting with the people they love and things that inspire them.” The intention is to “reduce anxiety” and “reduce social comparison.”
    Elsewhere during the talk that also featured actor and CEO Tracee Ellis Ross, Mosseri discussed Instagram’s growing interest in shopping, and how it can provide new revenue streams to influencers. He also described Instagram’s three-pronged approach to well-being, where it identifies and addresses acute problems such as hate speech, finds positions where it can lead as with fighting bullying and rethinks fundamentals of how the platform works as with Like count hiding.

    Instagram began testing this in April in Canada and expanded it to Ireland, Italy, Japan, Brazil, Australia and New Zealand in July. Facebook started a similar experiment in Australia in September.
    While it seems likely that making Instagram less of a popularity contest might aid the average user, Instagram has to be mindful that it doesn’t significantly decrease creators’ or influencers’ engagement and business success. These content makers are vital to Instagram’s success, as they keep their fan bases coming back day after day, even if users’ friends are growing stale.
    A new study by HypeAuditor reported by Social Media Today found that influencers across tiers of follower counts almost unanimously saw their Like counts fall in countries where the hidden Like count test was active. Likes fell 3% to 15% in all the countries for influencers with 5,000 to 20,000 followers.

    Only in Japan, and only for influencers with 1,000 to 5,000 or 100,000 to 1 million followers did the change lead to a boost in Likes — of about 6% in both groups. Meanwhile, influencers saw the biggest loss of Likes in the Brazilian market. Those trends could relate to how users in certain countries might feel more comfortable Liking something if they don’t know who else is too, while in other nations users might rely on more herd mentality to know what to Like.

    If Instagram finds the impact of the test to be too negative on influencers, it may not roll out the change. While Mosseri stated the company wasn’t afraid to hurt its own bottom line, impairing the careers of influencers may not be acceptable unless the positive impacts on well-being are significant enough.

    ntn”,”protected”:false},”excerpt”:{“rendered”:”Balderton Capital’s Suranga Chandratillake, Blossom Capital’s Louise Samet and Penta founder Jessica Holzbach are joining us at TechSwitch Disrupt Berlin.n”,”protected”:false},”author”:133574213,”featured_media”:1908361,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”jetpack_publicize_message”:”Learn how to raise your Series A at Disrupt Berlin https://tcrn.ch/2JU1IRh by @kateclarktweets”},”categories”:[426985170,20429,17396,35394854],”tags”:[178013412,576711637,576711636],”crunchbase_tag”:[576708230],”tc_stories_tax”:[],”tc_event”:[576608071],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2019/10/disrupt-Holzbach-Samet.jpg”,”jetpack_publicize_connections”:[],”shortlink”:”https://tcrn.ch/2JU1IRh”,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[{“slug”:”jessica-holzbach”,”cb_name”:”Jessica Holzbach”,”cb_slug”:”jessica-holzbach-person”,”cb_link”:”https://crunchbase.com/person/jessica-holzbach”}],”associatedEvent”:{“ad”:{“display”:true,”title”:”Early bird savings ends tonight – join TechSwitch in Berlin and save u20ac500″,”override_link”:””},”date”:1576022400,”link”:”https://techcrunch.com/events/disrupt-berlin-2019/”,”status”:”pre”,”title”:”Disrupt Berlin 2019″,”termID”:576608071},”event”:1697845,”authors”:[133574213],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1906198″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1906198″}],”version-history”:[{“count”:10,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1906198/revisions”}],”predecessor-version”:[{“id”:1908499,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1906198/revisions/1908499″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574213″}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1906198&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574213″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1908361″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1906198″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1906198″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1906198″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1906198″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1906198″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1906198″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:133574213,”name”:”Kate Clark”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/kate-clark/”,”slug”:”kate-clark”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/b3c493a500cfa371f64f24efe2712a63?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/b3c493a500cfa371f64f24efe2712a63?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/b3c493a500cfa371f64f24efe2712a63?s=96&d=identicon&r=g”},”links”:{“twitter”:”https://twitter.com/kateclarktweets”,”linkedin”:”https://www.linkedin.com/in/katelynmayclark/”,”crunchbase”:”https://www.crunchbase.com/person/kate-clark”},”position”:”Writer”,”cbDescription”:”Kate Clark is a reporter at TechCrunch covering startups and venture capital. She’s interested in diversity & inclusion, consumer technology, mobility and more.nnShe previously covered the venture capital ecosystem for PitchBook News.nnA Seattle native, she is a graduate of the University of Washington, where she studied journalism and international studies.nnReach Kate via e-mail at [email protected] or on Twitter @KateClarkTweets.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/prbqsd3b940garp9fcyu”,”twitter”:”kateclarktweets”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/133574213″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”author”:[{“id”:133574213,”name”:”Kate Clark”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/kate-clark/”,”slug”:”kate-clark”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/b3c493a500cfa371f64f24efe2712a63?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/b3c493a500cfa371f64f24efe2712a63?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/b3c493a500cfa371f64f24efe2712a63?s=96&d=identicon&r=g”},”links”:{“twitter”:”https://twitter.com/kateclarktweets”,”linkedin”:”https://www.linkedin.com/in/katelynmayclark/”,”crunchbase”:”https://www.crunchbase.com/person/kate-clark”},”position”:”Writer”,”cbDescription”:”Kate Clark is a reporter at TechCrunch covering startups and venture capital. She’s interested in diversity & inclusion, consumer technology, mobility and more.nnShe previously covered the venture capital ecosystem for PitchBook News.nnA Seattle native, she is a graduate of the University of Washington, where she studied journalism and international studies.nnReach Kate via e-mail at [email protected] or on Twitter @KateClarkTweets.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/prbqsd3b940garp9fcyu”,”twitter”:”kateclarktweets”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/133574213″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”wp:featuredmedia”:[{“id”:1908361,”date”:”2019-11-05T06:36:28″,”slug”:”disrupt-holzbach-samet”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/05/learn-how-to-raise-your-series-a-at-disrupt-berlin/disrupt-holzbach-samet/”,”title”:{“rendered”:”disrupt-Holzbach-Samet”},”author”:24273062,”license”:””,”authors”:[24273062],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/jpeg”,”media_details”:{“width”:1933,”height”:1085,”file”:”2019/10/disrupt-Holzbach-Samet.jpg”,”sizes”:{“thumbnail”:{“file”:”disrupt-Holzbach-Samet.jpg?resize=150,84″,”width”:150,”height”:84,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/10/disrupt-Holzbach-Samet.jpg?w=150″},”medium”:{“file”:”disrupt-Holzbach-Samet.jpg?resize=300,168″,”width”:300,”height”:168,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/10/disrupt-Holzbach-Samet.jpg?w=300″},”medium_large”:{“file”:”disrupt-Holzbach-Samet.jpg?resize=768,431″,”width”:768,”height”:431,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/10/disrupt-Holzbach-Samet.jpg?w=1024″},”large”:{“file”:”disrupt-Holzbach-Samet.jpg?resize=680,382″,”width”:680,”height”:382,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/10/disrupt-Holzbach-Samet.jpg?w=680″},”guest-author-32″:{“file”:”disrupt-Holzbach-Samet.jpg?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/10/disrupt-Holzbach-Samet.jpg?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”disrupt-Holzbach-Samet.jpg?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/10/disrupt-Holzbach-Samet.jpg?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”disrupt-Holzbach-Samet.jpg?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/10/disrupt-Holzbach-Samet.jpg?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”disrupt-Holzbach-Samet.jpg?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/10/disrupt-Holzbach-Samet.jpg?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”disrupt-Holzbach-Samet.jpg?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/10/disrupt-Holzbach-Samet.jpg?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”disrupt-Holzbach-Samet.jpg?resize=50,28″,”width”:50,”height”:28,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/10/disrupt-Holzbach-Samet.jpg?w=50″},”full”:{“file”:”disrupt-Holzbach-Samet.jpg”,”width”:1024,”height”:575,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/10/disrupt-Holzbach-Samet.jpg”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[]},”filesize”:263077},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/10/disrupt-Holzbach-Samet.jpg”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1908361″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1908361″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/24273062″}]}}],”wp:term”:[[{“id”:426985170,”link”:”https://techcrunch.com/tc-events/”,”name”:”Events”,”slug”:”tc-events”,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/426985170″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=426985170″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=426985170″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=426985170″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:20429,”link”:”https://techcrunch.com/startups/”,”name”:”Startups”,”slug”:”startups”,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/20429″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=20429″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=20429″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=20429″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:17396,”link”:”https://techcrunch.com/tc/”,”name”:”TC”,”slug”:”tc”,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/17396″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=17396″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:35394854,”link”:”https://techcrunch.com/venture-capital-2/”,”name”:”Venture Capital”,”slug”:”venture-capital-2″,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/35394854″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=35394854″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=35394854″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=35394854″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}}],[{“id”:178013412,”link”:”https://techcrunch.com/tag/disrupt-berlin/”,”name”:”disrupt berlin”,”slug”:”disrupt-berlin”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/178013412″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=178013412″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=178013412″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=178013412″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=178013412″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=178013412″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:576711637,”link”:”https://techcrunch.com/tag/jessica-holzbach/”,”name”:”Jessica Holzbach”,”slug”:”jessica-holzbach”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/576711637″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=576711637″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576711637″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576711637″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576711637″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576711637″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:576711636,”link”:”https://techcrunch.com/tag/louise-samet/”,”name”:”Louise Samet”,”slug”:”louise-samet”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/576711636″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=576711636″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576711636″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576711636″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576711636″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576711636″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}}],[{“id”:576708230,”link”:”https://techcrunch.com/?taxonomy=_tc_cb_tag_taxonomy&term=jessica-holzbach-person”,”name”:”jessica-holzbach-person”,”slug”:”jessica-holzbach-person”,”taxonomy”:”_tc_cb_tag_taxonomy”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag/576708230″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/_tc_cb_tag_taxonomy”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?crunchbase_tag=576708230″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?crunchbase_tag=576708230″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}}],[],[{“id”:576608071,”link”:”https://techcrunch.com/event-type/disrupt/disrupt-berlin-2019/”,”name”:”Disrupt Berlin 2019″,”slug”:”disrupt-berlin-2019″,”taxonomy”:”tc_event”,”rapidData”:{“pt”:””,”pct”:””},”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_event/576608071″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_event”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/tc_event”}],”up”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event/579419″}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tc_event=576608071″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_events?tc_event=576608071″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tc_event=576608071″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}}]]}},{“id”:1912430,”date”:”2019-11-15T05:03:38″,”date_gmt”:”2019-11-15T13:03:38″,”guid”:{“rendered”:”https://techcrunch.com/?p=1912430″},”modified”:”2019-11-15T09:17:24″,”modified_gmt”:”2019-11-15T17:17:24″,”slug”:”fords-mustang-mach-e-all-electric-suv-revealed-in-leaked-photos-prices-and-configurations”,”status”:”publish”,”type”:”post”,”link”:”https://techcrunch.com/2019/11/15/fords-mustang-mach-e-all-electric-suv-revealed-in-leaked-photos-prices-and-configurations/”,”title”:{“rendered”:”Ford’s Mustang Mach-E all-electric SUV revealed in leaked photos, prices and configurations”},”content”:{“rendered”:”Ford is officially debuting its fully electric crossover SUV on Sunday, November 17 — but we got a look at the new Mach-E (which was just officially named yesterday) a couple of days early. The leak comes from Ford’s own website, as screenshotted for posterity by Jalopnick, and includes photos of most angles of the car, including the interior, as well as pricing and configuration details for the model variants available at launch.nThe Mach-E will start at $43,895 U.S., before any state or tax incentives are applied (and that turns into $36,395 once you apply the maximum $7,500 federal tax credit). The “Select” trim Mach-E as configured at that price gets you 230 EPA-rated miles of range, either AWD or RWD (which presumably alters the price) and a 0-60MPH time in the mid five-second range.nnNext up is the “Premium” trim starting at $50,600, again offering an AWD or RWD option, with 300 miles of estimated EPA-rated range, and that same mid five-second 0-60MPH time. The “California Route 1” model above that comes in only AWD, has that longer 300 miles of EPA range and promises a mid six-second 0-60MPH time. It’s a bit slower off the jump, but it’s “named for its cruise-worthy engineering,” so presumably it’s got a more luxe interior for long-distance highway scenic drives.nNext up is a $59,900 “First Edition,” which will be in limited availability and only at launch for the first batch of customers to reserve. It’s got AWD, a range of around 270 miles, a mid five-second 0-60MPH time and exclusive exterior color options, special scuff plates, brushed aluminum pedals and red brake callipers, as well as contrast-colored interior stitching. There’s a GT edition at the top end, with an MSRP starting at $60,500, that will manage to get a 0-60MPH time in the mid three-second range, so that’s clearly the peak performance options for thrill-seekers. Estimated EPA range on that one is around 230 miles.nnIn terms of looks, the Mustang Mach-E’s design won’t be a surprise to anyone who’s seen the camouflaged spy shots, or the teaser peeks officially released by Ford. It’s definitely got Mustang vibes, and looks a bit like a Mustang that has been lifted up with paneling extended down toward the road. It looks like a panorama roof is an option, and that hatchback will probably please a lot of small SUV fans. There’s also something funky going on with the door handles — the front ones appear very small and near the base of the door windows, while I’m not sure how exactly it works on the rear passenger doors based on these photos.nThere’s also a panoramic sunroof at least as an option, and you can see the interior looks pretty blatantly Tesla -inspired, with a large vertical touchscreen taking up most of the center of the dash — albeit with something that looks like a large physical dial right at the base, instead of going for fully touch-only input. A second digital display appears to replace the instrument cluster behind the steering wheel.nnFord has since taken this down, as it’s hosting a splashy event on Sunday with Idris Elba in LA for the full official reveal. TechSwitch will be on site to bring you more photos and details around availability, customization options and more on the day.n”,”protected”:false},”excerpt”:{“rendered”:”Ford is officially debuting its fully electric crossover SUV on Sunday, November 17 — but we got a look at the new Mach-E (which was just officially named yesterday) a couple of days early. The leak comes from Ford’s own website, as screenshotted for posterity by Jalopnick, and includes photos of most angles of the […]n”,”protected”:false},”author”:5302483,”featured_media”:1912444,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”jetpack_publicize_message”:”Ford’s Mustang Mach-E all-electric SUV revealed in leaked photos, prices and configurations https://tcrn.ch/2KEE7Vl by @etherington”},”categories”:[449557096,1102388,17396],”tags”:[197443,449557784,19071,576608402,68137,429989,449557049],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png”,”jetpack_publicize_connections”:[],”shortlink”:”https://tcrn.ch/2KEE7Vl”,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[{“slug”:”tesla”,”cb_name”:”Tesla”,”cb_slug”:”tesla-motors-organization”,”cb_link”:”https://crunchbase.com/organization/tesla-motors”},{“slug”:”environmental-protection-agency”,”cb_name”:”Environmental Protection Agency”,”cb_slug”:”environmental-protection-agency-organization”,”cb_link”:”https://crunchbase.com/organization/environmental-protection-agency”}],”associatedEvent”:null,”event”:null,”authors”:[5302483],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1912430″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912430″}],”version-history”:[{“count”:3,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1912430/revisions”}],”predecessor-version”:[{“id”:1912524,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1912430/revisions/1912524″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1912430&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1912444″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1912430″},{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1912448″},{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1912446″},{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1912445″},{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1912438″},{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1912437″},{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1912449″},{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1912442″},{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1912440″},{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1912439″},{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1912444″},{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1912443″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1912430″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1912430″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1912430″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1912430″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1912430″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:5302483,”name”:”Darrell Etherington”,”url”:””,”description”:”Writer covering space, science and health tech. Formerly covering automotive and mobility tech, and previously an employee of Apple and also of Shopify.”,”link”:”https://techcrunch.com/author/darrell-etherington/”,”slug”:”darrell-etherington”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=96&d=identicon&r=g”},”links”:{“homepage”:”http://techcrunch.com”,”facebook”:”http://www.facebook.com/darrell.etherington”,”twitter”:”https://twitter.com/etherington”,”linkedin”:”http://www.linkedin.com/in/etherin”,”crunchbase”:”https://www.crunchbase.com/person/darrell-etherington”},”position”:”Writer”,”cbDescription”:”Darrell Etherington is a Writer at TechCrunch, focused on science, space and health tech startups. Darrell used to work for Apple and Shopify in their respective PR departments, but he does not currently hold any stock in either company.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/lc86fsvedql5y8k06xsb”,”twitter”:”etherington”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”author”:[{“id”:5302483,”name”:”Darrell Etherington”,”url”:””,”description”:”Writer covering space, science and health tech. Formerly covering automotive and mobility tech, and previously an employee of Apple and also of Shopify.”,”link”:”https://techcrunch.com/author/darrell-etherington/”,”slug”:”darrell-etherington”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=96&d=identicon&r=g”},”links”:{“homepage”:”http://techcrunch.com”,”facebook”:”http://www.facebook.com/darrell.etherington”,”twitter”:”https://twitter.com/etherington”,”linkedin”:”http://www.linkedin.com/in/etherin”,”crunchbase”:”https://www.crunchbase.com/person/darrell-etherington”},”position”:”Writer”,”cbDescription”:”Darrell Etherington is a Writer at TechCrunch, focused on science, space and health tech startups. Darrell used to work for Apple and Shopify in their respective PR departments, but he does not currently hold any stock in either company.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/lc86fsvedql5y8k06xsb”,”twitter”:”etherington”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”wp:featuredmedia”:[{“id”:1912444,”date”:”2019-11-15T04:55:54″,”slug”:”g9qtjepqhe9i3aazbv0p”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/15/fords-mustang-mach-e-all-electric-suv-revealed-in-leaked-photos-prices-and-configurations/g9qtjepqhe9i3aazbv0p/”,”title”:{“rendered”:”g9qtjepqhe9i3aazbv0p”},”author”:5302483,”license”:””,”authors”:[5302483],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/png”,”media_details”:{“width”:1427,”height”:691,”file”:”2019/11/g9qtjepqhe9i3aazbv0p.png”,”sizes”:{“thumbnail”:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=150,73″,”width”:150,”height”:73,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=150″},”medium”:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=300,145″,”width”:300,”height”:145,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=300″},”medium_large”:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=768,372″,”width”:768,”height”:372,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=1024″},”large”:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=680,329″,”width”:680,”height”:329,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=680″},”guest-author-32″:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=50,24″,”width”:50,”height”:24,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=50″},”full”:{“file”:”g9qtjepqhe9i3aazbv0p.png”,”width”:1024,”height”:496,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[]},”filesize”:997201},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1912444″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912444″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}]}}],”wp:attachment”:[[],{“id”:1912448,”date”:”2019-11-15T04:56:01″,”slug”:”bccot3xxpxu7u92odezw”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/15/fords-mustang-mach-e-all-electric-suv-revealed-in-leaked-photos-prices-and-configurations/bccot3xxpxu7u92odezw/”,”title”:{“rendered”:”bccot3xxpxu7u92odezw”},”author”:5302483,”license”:””,”authors”:[5302483],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/png”,”media_details”:{“width”:1440,”height”:683,”file”:”2019/11/bccot3xxpxu7u92odezw.png”,”sizes”:{“thumbnail”:{“file”:”bccot3xxpxu7u92odezw.png?resize=150,71″,”width”:150,”height”:71,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/bccot3xxpxu7u92odezw.png?w=150″},”medium”:{“file”:”bccot3xxpxu7u92odezw.png?resize=300,142″,”width”:300,”height”:142,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/bccot3xxpxu7u92odezw.png?w=300″},”medium_large”:{“file”:”bccot3xxpxu7u92odezw.png?resize=768,364″,”width”:768,”height”:364,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/bccot3xxpxu7u92odezw.png?w=1024″},”large”:{“file”:”bccot3xxpxu7u92odezw.png?resize=680,323″,”width”:680,”height”:323,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/bccot3xxpxu7u92odezw.png?w=680″},”guest-author-32″:{“file”:”bccot3xxpxu7u92odezw.png?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/bccot3xxpxu7u92odezw.png?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”bccot3xxpxu7u92odezw.png?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/bccot3xxpxu7u92odezw.png?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”bccot3xxpxu7u92odezw.png?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/bccot3xxpxu7u92odezw.png?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”bccot3xxpxu7u92odezw.png?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/bccot3xxpxu7u92odezw.png?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”bccot3xxpxu7u92odezw.png?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/bccot3xxpxu7u92odezw.png?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”bccot3xxpxu7u92odezw.png?resize=50,24″,”width”:50,”height”:24,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/bccot3xxpxu7u92odezw.png?w=50″},”full”:{“file”:”bccot3xxpxu7u92odezw.png”,”width”:1024,”height”:486,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/bccot3xxpxu7u92odezw.png”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[]},”filesize”:99796},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/bccot3xxpxu7u92odezw.png”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1912448″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912448″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}]}},{“id”:1912446,”date”:”2019-11-15T04:55:58″,”slug”:”lpnyn1w2yty2yfyqscev”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/15/fords-mustang-mach-e-all-electric-suv-revealed-in-leaked-photos-prices-and-configurations/lpnyn1w2yty2yfyqscev/”,”title”:{“rendered”:”lpnyn1w2yty2yfyqscev”},”author”:5302483,”license”:””,”authors”:[5302483],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/png”,”media_details”:{“width”:1433,”height”:665,”file”:”2019/11/lpnyn1w2yty2yfyqscev.png”,”sizes”:{“thumbnail”:{“file”:”lpnyn1w2yty2yfyqscev.png?resize=150,70″,”width”:150,”height”:70,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/lpnyn1w2yty2yfyqscev.png?w=150″},”medium”:{“file”:”lpnyn1w2yty2yfyqscev.png?resize=300,139″,”width”:300,”height”:139,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/lpnyn1w2yty2yfyqscev.png?w=300″},”medium_large”:{“file”:”lpnyn1w2yty2yfyqscev.png?resize=768,356″,”width”:768,”height”:356,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/lpnyn1w2yty2yfyqscev.png?w=1024″},”large”:{“file”:”lpnyn1w2yty2yfyqscev.png?resize=680,316″,”width”:680,”height”:316,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/lpnyn1w2yty2yfyqscev.png?w=680″},”guest-author-32″:{“file”:”lpnyn1w2yty2yfyqscev.png?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/lpnyn1w2yty2yfyqscev.png?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”lpnyn1w2yty2yfyqscev.png?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/lpnyn1w2yty2yfyqscev.png?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”lpnyn1w2yty2yfyqscev.png?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/lpnyn1w2yty2yfyqscev.png?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”lpnyn1w2yty2yfyqscev.png?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/lpnyn1w2yty2yfyqscev.png?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”lpnyn1w2yty2yfyqscev.png?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/lpnyn1w2yty2yfyqscev.png?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”lpnyn1w2yty2yfyqscev.png?resize=50,23″,”width”:50,”height”:23,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/lpnyn1w2yty2yfyqscev.png?w=50″},”full”:{“file”:”lpnyn1w2yty2yfyqscev.png”,”width”:1024,”height”:475,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/lpnyn1w2yty2yfyqscev.png”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[]},”filesize”:98128},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/lpnyn1w2yty2yfyqscev.png”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1912446″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912446″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}]}},{“id”:1912445,”date”:”2019-11-15T04:55:56″,”slug”:”ny2q4pnoly7vbdwlnowc”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/15/fords-mustang-mach-e-all-electric-suv-revealed-in-leaked-photos-prices-and-configurations/ny2q4pnoly7vbdwlnowc/”,”title”:{“rendered”:”ny2q4pnoly7vbdwlnowc”},”author”:5302483,”license”:””,”authors”:[5302483],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/png”,”media_details”:{“width”:1436,”height”:676,”file”:”2019/11/ny2q4pnoly7vbdwlnowc.png”,”sizes”:{“thumbnail”:{“file”:”ny2q4pnoly7vbdwlnowc.png?resize=150,71″,”width”:150,”height”:71,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/ny2q4pnoly7vbdwlnowc.png?w=150″},”medium”:{“file”:”ny2q4pnoly7vbdwlnowc.png?resize=300,141″,”width”:300,”height”:141,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/ny2q4pnoly7vbdwlnowc.png?w=300″},”medium_large”:{“file”:”ny2q4pnoly7vbdwlnowc.png?resize=768,362″,”width”:768,”height”:362,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/ny2q4pnoly7vbdwlnowc.png?w=1024″},”large”:{“file”:”ny2q4pnoly7vbdwlnowc.png?resize=680,320″,”width”:680,”height”:320,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/ny2q4pnoly7vbdwlnowc.png?w=680″},”guest-author-32″:{“file”:”ny2q4pnoly7vbdwlnowc.png?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/ny2q4pnoly7vbdwlnowc.png?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”ny2q4pnoly7vbdwlnowc.png?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/ny2q4pnoly7vbdwlnowc.png?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”ny2q4pnoly7vbdwlnowc.png?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/ny2q4pnoly7vbdwlnowc.png?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”ny2q4pnoly7vbdwlnowc.png?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/ny2q4pnoly7vbdwlnowc.png?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”ny2q4pnoly7vbdwlnowc.png?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/ny2q4pnoly7vbdwlnowc.png?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”ny2q4pnoly7vbdwlnowc.png?resize=50,24″,”width”:50,”height”:24,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/ny2q4pnoly7vbdwlnowc.png?w=50″},”full”:{“file”:”ny2q4pnoly7vbdwlnowc.png”,”width”:1024,”height”:482,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/ny2q4pnoly7vbdwlnowc.png”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[]},”filesize”:128728},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/ny2q4pnoly7vbdwlnowc.png”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1912445″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912445″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}]}},{“id”:1912438,”date”:”2019-11-15T04:55:43″,”slug”:”kbx3eq8mgmhrbdoeiet1″,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/15/fords-mustang-mach-e-all-electric-suv-revealed-in-leaked-photos-prices-and-configurations/kbx3eq8mgmhrbdoeiet1/”,”title”:{“rendered”:”kbx3eq8mgmhrbdoeiet1″},”author”:5302483,”license”:””,”authors”:[5302483],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/png”,”media_details”:{“width”:1440,”height”:682,”file”:”2019/11/kbx3eq8mgmhrbdoeiet1.png”,”sizes”:{“thumbnail”:{“file”:”kbx3eq8mgmhrbdoeiet1.png?resize=150,71″,”width”:150,”height”:71,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/kbx3eq8mgmhrbdoeiet1.png?w=150″},”medium”:{“file”:”kbx3eq8mgmhrbdoeiet1.png?resize=300,142″,”width”:300,”height”:142,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/kbx3eq8mgmhrbdoeiet1.png?w=300″},”medium_large”:{“file”:”kbx3eq8mgmhrbdoeiet1.png?resize=768,364″,”width”:768,”height”:364,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/kbx3eq8mgmhrbdoeiet1.png?w=1024″},”large”:{“file”:”kbx3eq8mgmhrbdoeiet1.png?resize=680,322″,”width”:680,”height”:322,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/kbx3eq8mgmhrbdoeiet1.png?w=680″},”guest-author-32″:{“file”:”kbx3eq8mgmhrbdoeiet1.png?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/kbx3eq8mgmhrbdoeiet1.png?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”kbx3eq8mgmhrbdoeiet1.png?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/kbx3eq8mgmhrbdoeiet1.png?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”kbx3eq8mgmhrbdoeiet1.png?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/kbx3eq8mgmhrbdoeiet1.png?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”kbx3eq8mgmhrbdoeiet1.png?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/kbx3eq8mgmhrbdoeiet1.png?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”kbx3eq8mgmhrbdoeiet1.png?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/kbx3eq8mgmhrbdoeiet1.png?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”kbx3eq8mgmhrbdoeiet1.png?resize=50,24″,”width”:50,”height”:24,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/kbx3eq8mgmhrbdoeiet1.png?w=50″},”full”:{“file”:”kbx3eq8mgmhrbdoeiet1.png”,”width”:1024,”height”:485,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/kbx3eq8mgmhrbdoeiet1.png”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[]},”filesize”:158093},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/kbx3eq8mgmhrbdoeiet1.png”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1912438″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912438″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}]}},{“id”:1912437,”date”:”2019-11-15T04:55:42″,”slug”:”j7o9tslzucw5g7s0qhz7″,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/15/fords-mustang-mach-e-all-electric-suv-revealed-in-leaked-photos-prices-and-configurations/j7o9tslzucw5g7s0qhz7/”,”title”:{“rendered”:”j7o9tslzucw5g7s0qhz7″},”author”:5302483,”license”:””,”authors”:[5302483],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/png”,”media_details”:{“width”:1440,”height”:679,”file”:”2019/11/j7o9tslzucw5g7s0qhz7.png”,”sizes”:{“thumbnail”:{“file”:”j7o9tslzucw5g7s0qhz7.png?resize=150,71″,”width”:150,”height”:71,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/j7o9tslzucw5g7s0qhz7.png?w=150″},”medium”:{“file”:”j7o9tslzucw5g7s0qhz7.png?resize=300,141″,”width”:300,”height”:141,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/j7o9tslzucw5g7s0qhz7.png?w=300″},”medium_large”:{“file”:”j7o9tslzucw5g7s0qhz7.png?resize=768,362″,”width”:768,”height”:362,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/j7o9tslzucw5g7s0qhz7.png?w=1024″},”large”:{“file”:”j7o9tslzucw5g7s0qhz7.png?resize=680,321″,”width”:680,”height”:321,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/j7o9tslzucw5g7s0qhz7.png?w=680″},”guest-author-32″:{“file”:”j7o9tslzucw5g7s0qhz7.png?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/j7o9tslzucw5g7s0qhz7.png?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”j7o9tslzucw5g7s0qhz7.png?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/j7o9tslzucw5g7s0qhz7.png?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”j7o9tslzucw5g7s0qhz7.png?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/j7o9tslzucw5g7s0qhz7.png?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”j7o9tslzucw5g7s0qhz7.png?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/j7o9tslzucw5g7s0qhz7.png?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”j7o9tslzucw5g7s0qhz7.png?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/j7o9tslzucw5g7s0qhz7.png?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”j7o9tslzucw5g7s0qhz7.png?resize=50,24″,”width”:50,”height”:24,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/j7o9tslzucw5g7s0qhz7.png?w=50″},”full”:{“file”:”j7o9tslzucw5g7s0qhz7.png”,”width”:1024,”height”:483,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/j7o9tslzucw5g7s0qhz7.png”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[]},”filesize”:153085},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/j7o9tslzucw5g7s0qhz7.png”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1912437″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912437″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}]}},{“id”:1912449,”date”:”2019-11-15T04:56:03″,”slug”:”zdndu5pjlw6bbdbuhzjz”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/15/fords-mustang-mach-e-all-electric-suv-revealed-in-leaked-photos-prices-and-configurations/zdndu5pjlw6bbdbuhzjz/”,”title”:{“rendered”:”zdndu5pjlw6bbdbuhzjz”},”author”:5302483,”license”:””,”authors”:[5302483],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/png”,”media_details”:{“width”:1433,”height”:696,”file”:”2019/11/zdndu5pjlw6bbdbuhzjz.png”,”sizes”:{“thumbnail”:{“file”:”zdndu5pjlw6bbdbuhzjz.png?resize=150,73″,”width”:150,”height”:73,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/zdndu5pjlw6bbdbuhzjz.png?w=150″},”medium”:{“file”:”zdndu5pjlw6bbdbuhzjz.png?resize=300,146″,”width”:300,”height”:146,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/zdndu5pjlw6bbdbuhzjz.png?w=300″},”medium_large”:{“file”:”zdndu5pjlw6bbdbuhzjz.png?resize=768,373″,”width”:768,”height”:373,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/zdndu5pjlw6bbdbuhzjz.png?w=1024″},”large”:{“file”:”zdndu5pjlw6bbdbuhzjz.png?resize=680,330″,”width”:680,”height”:330,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/zdndu5pjlw6bbdbuhzjz.png?w=680″},”guest-author-32″:{“file”:”zdndu5pjlw6bbdbuhzjz.png?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/zdndu5pjlw6bbdbuhzjz.png?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”zdndu5pjlw6bbdbuhzjz.png?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/zdndu5pjlw6bbdbuhzjz.png?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”zdndu5pjlw6bbdbuhzjz.png?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/zdndu5pjlw6bbdbuhzjz.png?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”zdndu5pjlw6bbdbuhzjz.png?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/zdndu5pjlw6bbdbuhzjz.png?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”zdndu5pjlw6bbdbuhzjz.png?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/zdndu5pjlw6bbdbuhzjz.png?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”zdndu5pjlw6bbdbuhzjz.png?resize=50,24″,”width”:50,”height”:24,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/zdndu5pjlw6bbdbuhzjz.png?w=50″},”full”:{“file”:”zdndu5pjlw6bbdbuhzjz.png”,”width”:1024,”height”:497,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/zdndu5pjlw6bbdbuhzjz.png”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[]},”filesize”:808646},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/zdndu5pjlw6bbdbuhzjz.png”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1912449″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912449″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}]}},{“id”:1912442,”date”:”2019-11-15T04:55:51″,”slug”:”gfnr5shjj1j0jdordnsc”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/15/fords-mustang-mach-e-all-electric-suv-revealed-in-leaked-photos-prices-and-configurations/gfnr5shjj1j0jdordnsc/”,”title”:{“rendered”:”gfnr5shjj1j0jdordnsc”},”author”:5302483,”license”:””,”authors”:[5302483],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/png”,”media_details”:{“width”:1440,”height”:691,”file”:”2019/11/gfnr5shjj1j0jdordnsc.png”,”sizes”:{“thumbnail”:{“file”:”gfnr5shjj1j0jdordnsc.png?resize=150,72″,”width”:150,”height”:72,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/gfnr5shjj1j0jdordnsc.png?w=150″},”medium”:{“file”:”gfnr5shjj1j0jdordnsc.png?resize=300,144″,”width”:300,”height”:144,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/gfnr5shjj1j0jdordnsc.png?w=300″},”medium_large”:{“file”:”gfnr5shjj1j0jdordnsc.png?resize=768,369″,”width”:768,”height”:369,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/gfnr5shjj1j0jdordnsc.png?w=1024″},”large”:{“file”:”gfnr5shjj1j0jdordnsc.png?resize=680,326″,”width”:680,”height”:326,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/gfnr5shjj1j0jdordnsc.png?w=680″},”guest-author-32″:{“file”:”gfnr5shjj1j0jdordnsc.png?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/gfnr5shjj1j0jdordnsc.png?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”gfnr5shjj1j0jdordnsc.png?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/gfnr5shjj1j0jdordnsc.png?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”gfnr5shjj1j0jdordnsc.png?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/gfnr5shjj1j0jdordnsc.png?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”gfnr5shjj1j0jdordnsc.png?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/gfnr5shjj1j0jdordnsc.png?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”gfnr5shjj1j0jdordnsc.png?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/gfnr5shjj1j0jdordnsc.png?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”gfnr5shjj1j0jdordnsc.png?resize=50,24″,”width”:50,”height”:24,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/gfnr5shjj1j0jdordnsc.png?w=50″},”full”:{“file”:”gfnr5shjj1j0jdordnsc.png”,”width”:1024,”height”:491,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/gfnr5shjj1j0jdordnsc.png”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[]},”filesize”:778035},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/gfnr5shjj1j0jdordnsc.png”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1912442″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912442″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}]}},{“id”:1912440,”date”:”2019-11-15T04:55:47″,”slug”:”iiznl5ct5dofqcotvq2v”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/15/fords-mustang-mach-e-all-electric-suv-revealed-in-leaked-photos-prices-and-configurations/iiznl5ct5dofqcotvq2v/”,”title”:{“rendered”:”iiznl5ct5dofqcotvq2v”},”author”:5302483,”license”:””,”authors”:[5302483],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/png”,”media_details”:{“width”:1438,”height”:691,”file”:”2019/11/iiznl5ct5dofqcotvq2v.png”,”sizes”:{“thumbnail”:{“file”:”iiznl5ct5dofqcotvq2v.png?resize=150,72″,”width”:150,”height”:72,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/iiznl5ct5dofqcotvq2v.png?w=150″},”medium”:{“file”:”iiznl5ct5dofqcotvq2v.png?resize=300,144″,”width”:300,”height”:144,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/iiznl5ct5dofqcotvq2v.png?w=300″},”medium_large”:{“file”:”iiznl5ct5dofqcotvq2v.png?resize=768,369″,”width”:768,”height”:369,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/iiznl5ct5dofqcotvq2v.png?w=1024″},”large”:{“file”:”iiznl5ct5dofqcotvq2v.png?resize=680,327″,”width”:680,”height”:327,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/iiznl5ct5dofqcotvq2v.png?w=680″},”guest-author-32″:{“file”:”iiznl5ct5dofqcotvq2v.png?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/iiznl5ct5dofqcotvq2v.png?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”iiznl5ct5dofqcotvq2v.png?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/iiznl5ct5dofqcotvq2v.png?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”iiznl5ct5dofqcotvq2v.png?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/iiznl5ct5dofqcotvq2v.png?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”iiznl5ct5dofqcotvq2v.png?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/iiznl5ct5dofqcotvq2v.png?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”iiznl5ct5dofqcotvq2v.png?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/iiznl5ct5dofqcotvq2v.png?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”iiznl5ct5dofqcotvq2v.png?resize=50,24″,”width”:50,”height”:24,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/iiznl5ct5dofqcotvq2v.png?w=50″},”full”:{“file”:”iiznl5ct5dofqcotvq2v.png”,”width”:1024,”height”:492,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/iiznl5ct5dofqcotvq2v.png”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[]},”filesize”:782783},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/iiznl5ct5dofqcotvq2v.png”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1912440″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912440″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}]}},{“id”:1912439,”date”:”2019-11-15T04:55:45″,”slug”:”piwk4n7axqceibmn1ngz”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/15/fords-mustang-mach-e-all-electric-suv-revealed-in-leaked-photos-prices-and-configurations/piwk4n7axqceibmn1ngz/”,”title”:{“rendered”:”piwk4n7axqceibmn1ngz”},”author”:5302483,”license”:””,”authors”:[5302483],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/png”,”media_details”:{“width”:1435,”height”:685,”file”:”2019/11/piwk4n7axqceibmn1ngz.png”,”sizes”:{“thumbnail”:{“file”:”piwk4n7axqceibmn1ngz.png?resize=150,72″,”width”:150,”height”:72,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/piwk4n7axqceibmn1ngz.png?w=150″},”medium”:{“file”:”piwk4n7axqceibmn1ngz.png?resize=300,143″,”width”:300,”height”:143,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/piwk4n7axqceibmn1ngz.png?w=300″},”medium_large”:{“file”:”piwk4n7axqceibmn1ngz.png?resize=768,367″,”width”:768,”height”:367,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/piwk4n7axqceibmn1ngz.png?w=1024″},”large”:{“file”:”piwk4n7axqceibmn1ngz.png?resize=680,325″,”width”:680,”height”:325,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/piwk4n7axqceibmn1ngz.png?w=680″},”guest-author-32″:{“file”:”piwk4n7axqceibmn1ngz.png?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/piwk4n7axqceibmn1ngz.png?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”piwk4n7axqceibmn1ngz.png?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/piwk4n7axqceibmn1ngz.png?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”piwk4n7axqceibmn1ngz.png?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/piwk4n7axqceibmn1ngz.png?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”piwk4n7axqceibmn1ngz.png?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/piwk4n7axqceibmn1ngz.png?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”piwk4n7axqceibmn1ngz.png?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/piwk4n7axqceibmn1ngz.png?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”piwk4n7axqceibmn1ngz.png?resize=50,24″,”width”:50,”height”:24,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/piwk4n7axqceibmn1ngz.png?w=50″},”full”:{“file”:”piwk4n7axqceibmn1ngz.png”,”width”:1024,”height”:489,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/piwk4n7axqceibmn1ngz.png”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[]},”filesize”:955128},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/piwk4n7axqceibmn1ngz.png”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1912439″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912439″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}]}},{“id”:1912444,”date”:”2019-11-15T04:55:54″,”slug”:”g9qtjepqhe9i3aazbv0p”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/15/fords-mustang-mach-e-all-electric-suv-revealed-in-leaked-photos-prices-and-configurations/g9qtjepqhe9i3aazbv0p/”,”title”:{“rendered”:”g9qtjepqhe9i3aazbv0p”},”author”:5302483,”license”:””,”authors”:[5302483],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/png”,”media_details”:{“width”:1427,”height”:691,”file”:”2019/11/g9qtjepqhe9i3aazbv0p.png”,”sizes”:{“thumbnail”:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=150,73″,”width”:150,”height”:73,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=150″},”medium”:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=300,145″,”width”:300,”height”:145,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=300″},”medium_large”:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=768,372″,”width”:768,”height”:372,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=1024″},”large”:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=680,329″,”width”:680,”height”:329,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=680″},”guest-author-32″:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”g9qtjepqhe9i3aazbv0p.png?resize=50,24″,”width”:50,”height”:24,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png?w=50″},”full”:{“file”:”g9qtjepqhe9i3aazbv0p.png”,”width”:1024,”height”:496,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[]},”filesize”:997201},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/g9qtjepqhe9i3aazbv0p.png”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1912444″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912444″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}]}},{“id”:1912443,”date”:”2019-11-15T04:55:53″,”slug”:”stag6opwkr9heod1bnqu”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/15/fords-mustang-mach-e-all-electric-suv-revealed-in-leaked-photos-prices-and-configurations/stag6opwkr9heod1bnqu/”,”title”:{“rendered”:”stag6opwkr9heod1bnqu”},”author”:5302483,”license”:””,”authors”:[5302483],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/png”,”media_details”:{“width”:1425,”height”:684,”file”:”2019/11/stag6opwkr9heod1bnqu.png”,”sizes”:{“thumbnail”:{“file”:”stag6opwkr9heod1bnqu.png?resize=150,72″,”width”:150,”height”:72,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/stag6opwkr9heod1bnqu.png?w=150″},”medium”:{“file”:”stag6opwkr9heod1bnqu.png?resize=300,144″,”width”:300,”height”:144,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/stag6opwkr9heod1bnqu.png?w=300″},”medium_large”:{“file”:”stag6opwkr9heod1bnqu.png?resize=768,369″,”width”:768,”height”:369,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/stag6opwkr9heod1bnqu.png?w=1024″},”large”:{“file”:”stag6opwkr9heod1bnqu.png?resize=680,326″,”width”:680,”height”:326,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/stag6opwkr9heod1bnqu.png?w=680″},”guest-author-32″:{“file”:”stag6opwkr9heod1bnqu.png?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/stag6opwkr9heod1bnqu.png?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”stag6opwkr9heod1bnqu.png?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/stag6opwkr9heod1bnqu.png?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”stag6opwkr9heod1bnqu.png?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/stag6opwkr9heod1bnqu.png?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”stag6opwkr9heod1bnqu.png?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/stag6opwkr9heod1bnqu.png?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”stag6opwkr9heod1bnqu.png?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/stag6opwkr9heod1bnqu.png?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”stag6opwkr9heod1bnqu.png?resize=50,24″,”width”:50,”height”:24,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/stag6opwkr9heod1bnqu.png?w=50″},”full”:{“file”:”stag6opwkr9heod1bnqu.png”,”width”:1024,”height”:492,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/stag6opwkr9heod1bnqu.png”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[]},”filesize”:734196},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/stag6opwkr9heod1bnqu.png”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1912443″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912443″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}]}}],”wp:term”:[[{“id”:449557096,”link”:”https://techcrunch.com/automotive/”,”name”:”Automotive”,”slug”:”automotive”,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/449557096″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=449557096″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=449557096″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=449557096″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:1102388,”link”:”https://techcrunch.com/greentech/”,”name”:”GreenTech”,”slug”:”greentech”,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/1102388″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=1102388″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=1102388″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=1102388″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:17396,”link”:”https://techcrunch.com/tc/”,”name”:”TC”,”slug”:”tc”,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/17396″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=17396″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}}],[{“id”:197443,”link”:”https://techcrunch.com/tag/electric-vehicles/”,”name”:”electric vehicles”,”slug”:”electric-vehicles”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/197443″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=197443″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=197443″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=197443″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=197443″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=197443″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:449557784,”link”:”https://techcrunch.com/tag/environmental-protection-agency/”,”name”:”Environmental Protection Agency”,”slug”:”environmental-protection-agency”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/449557784″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=449557784″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449557784″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449557784″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=449557784″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449557784″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:19071,”link”:”https://techcrunch.com/tag/ford/”,”name”:”Ford”,”slug”:”ford”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/19071″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=19071″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=19071″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=19071″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=19071″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=19071″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:576608402,”link”:”https://techcrunch.com/tag/ford-mustang/”,”name”:”Ford Mustang”,”slug”:”ford-mustang”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/576608402″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=576608402″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576608402″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576608402″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576608402″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576608402″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:68137,”link”:”https://techcrunch.com/tag/mustang/”,”name”:”mustang”,”slug”:”mustang”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/68137″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=68137″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=68137″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=68137″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=68137″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=68137″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:429989,”link”:”https://techcrunch.com/tag/tesla/”,”name”:”Tesla”,”slug”:”tesla”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/429989″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=429989″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=429989″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=429989″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=429989″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=429989″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:449557049,”link”:”https://techcrunch.com/tag/united-states/”,”name”:”United States”,”slug”:”united-states”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/449557049″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=449557049″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449557049″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449557049″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=449557049″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449557049″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}}],[],[],[]]}},{“id”:1912128,”date”:”2019-11-15T06:00:39″,”date_gmt”:”2019-11-15T14:00:39″,”guid”:{“rendered”:”https://techcrunch.com/?p=1912128″},”modified”:”2019-11-15T09:40:16″,”modified_gmt”:”2019-11-15T17:40:16″,”slug”:”wework-gives-0-forks-and-docker-containerizes-its-future-into-a-casket”,”status”:”publish”,”type”:”post”,”link”:”https://techcrunch.com/2019/11/15/wework-gives-0-forks-and-docker-containerizes-its-future-into-a-casket/”,”title”:{“rendered”:”WeWork gives 0 forks, and Docker containerizes its future into a casket”},”content”:{“rendered”:”nHello and welcome back to Equity, TechSwitchu2019s venture capital-focused podcast, where we unpack the numbers behind the headlines.nThis week Kate was in China, so TechSwitch’s Danny Crichton and Alex took the helm while she was out grilling Lime. So, with our producer (the excellent Mr. Gates) in San Francisco and Danny in New York and Alex in the provinces, we got into the following to start:nnJetpack Aviation and its seed round to build a flying motorcycle, because of course why notnAn endurance racing startup raising money from Usain BoltnNorwestu2019s mega new $2B fundnEQTu2019s mega new $750 million rumored European growth fundnAnd a new round for Peanut, the social network for mothersnnPivoting into the biggest news from the week, 1Password raised a comically large $200 million Series A round of funding. The firm quite obviously hadn’t raised much capital before, but had grown to be quite large. Hence the large check. Recall that Series A really means a company’s first institutional round, not a specific dollar range.nNext we discussed DoorDash and its possible $100 million add-on to its $600 million round from earlier this year. The new capital should keep the on-demand technology company’s valuation pegged just above where it was set during its preceding round. So, a down round this is not.nMeanwhile, Docker received a $35 million investment from Benchmark and sold much of its business to Marantis, which has all the appearances of a recap for the formerly high-flying unicorn.nWhat else? Juul is laying off staff, WeWork is still losing an ocean of dollars and Line is partnering up with Yahoo Japan.nnnnnnnnnnnEquity drops every Friday at 6:00 am PT, so subscribe to us onu00a0Apple Podcasts,u00a0Overcast,u00a0Spotify and all the casts.nnnnnnnnnnn”,”protected”:false},”excerpt”:{“rendered”:”Hello and welcome back to Equity, TechSwitchu2019s venture capital-focused podcast, where we unpack the numbers behind the headlines. This week Kate was in China, so TechSwitch’s Danny Crichton and Alex took the helm while she was out grilling Lime. So, with our producer (the excellent Mr. Gates) in San Francisco and Danny in New York […]n”,”protected”:false},”author”:428363,”featured_media”:1909270,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”jetpack_publicize_message”:”WeWork gives 0 forks, and Docker containerizes its future into a casket https://tcrn.ch/2qkicM3 by @alex”},”categories”:[34923929,17396,35394854],”tags”:[449559570],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2019/11/equity-podcast-2019-phone-1-1.jpg”,”jetpack_publicize_connections”:[],”shortlink”:”https://tcrn.ch/2qkicM3″,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[],”associatedEvent”:null,”event”:null,”authors”:[1461024],”hideFeaturedImage”:true,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1912128″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912128″}],”version-history”:[{“count”:10,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1912128/revisions”}],”predecessor-version”:[{“id”:1912539,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1912128/revisions/1912539″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/guest-authors/alex-wilhelm”}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1912128&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/428363″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1909270″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1912128″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1912128″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1912128″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1912128″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1912128″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1912128″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:1461024,”name”:”Alex Wilhelm”,”link”:”https://techcrunch.com/author/alex-wilhelm/”,”description”:”Alex Wilhelm is the editor-in-chief of Crunchbase News and co-host of Equity, TechCrunch’s venture capital-focused podcast.”,”slug”:”alex-wilhelm”,”links”:{“facebook”:”http://www.facebook.com/alex.wilhelm”,”twitter”:”http://twitter.com/alex”,”linkedin”:”http://www.linkedin.com/in/alexwilhelm/”,”crunchbase”:”https://www.crunchbase.com/person/alex-wilhelm”},”position”:”Contributor”,”cbDescription”:”Alex Wilhelm is Crunchbase’s Editor in Chief. He previously worked for The Next Web, TechCrunch, and Mattermark.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/icctnaiqcee3bzwdc4fr”,”twitter”:”alex”}],”author”:[{“id”:428363,”name”:”Alex Wilhelm”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/alex-wilhelm/”,”slug”:”alex-wilhelm”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/06614e83d41d4440a4ab242c1d069ea4?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/06614e83d41d4440a4ab242c1d069ea4?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/06614e83d41d4440a4ab242c1d069ea4?s=96&d=identicon&r=g”},”links”:{“facebook”:”http://www.facebook.com/alex.wilhelm”,”twitter”:”http://twitter.com/alex”,”linkedin”:”http://www.linkedin.com/in/alexwilhelm/”,”crunchbase”:”https://www.crunchbase.com/person/alex-wilhelm”},”position”:”Writer”,”cbDescription”:”Alex Wilhelm is Crunchbase’s Editor in Chief. He previously worked for The Next Web, TechCrunch, and Mattermark.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/icctnaiqcee3bzwdc4fr”,”twitter”:”alex”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/428363″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”wp:featuredmedia”:[{“id”:1909270,”date”:”2019-11-06T13:42:35″,”slug”:”equity-podcast-2019-phone-1-11″,”type”:”attachment”,”link”:”https://techcrunch.com/?attachment_id=1909270″,”title”:{“rendered”:”equity-podcast-2019-phone-1″},”author”:133574213,”license”:””,”authors”:[133574213],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/jpeg”,”media_details”:{“width”:430,”height”:230,”file”:”2019/11/equity-podcast-2019-phone-1-1.jpg”,”sizes”:{“thumbnail”:{“file”:”equity-podcast-2019-phone-1-1.jpg?resize=150,80″,”width”:150,”height”:80,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/equity-podcast-2019-phone-1-1.jpg?w=150″},”medium”:{“file”:”equity-podcast-2019-phone-1-1.jpg?resize=300,160″,”width”:300,”height”:160,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/equity-podcast-2019-phone-1-1.jpg?w=300″},”guest-author-32″:{“file”:”equity-podcast-2019-phone-1-1.jpg?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/equity-podcast-2019-phone-1-1.jpg?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”equity-podcast-2019-phone-1-1.jpg?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/equity-podcast-2019-phone-1-1.jpg?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”equity-podcast-2019-phone-1-1.jpg?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/equity-podcast-2019-phone-1-1.jpg?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”equity-podcast-2019-phone-1-1.jpg?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/equity-podcast-2019-phone-1-1.jpg?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”equity-podcast-2019-phone-1-1.jpg?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/equity-podcast-2019-phone-1-1.jpg?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”equity-podcast-2019-phone-1-1.jpg?resize=50,27″,”width”:50,”height”:27,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/equity-podcast-2019-phone-1-1.jpg?w=50″},”full”:{“file”:”equity-podcast-2019-phone-1-1.jpg”,”width”:430,”height”:230,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/equity-podcast-2019-phone-1-1.jpg”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”1566556609″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[]},”filesize”:21062},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/equity-podcast-2019-phone-1-1.jpg”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1909270″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1909270″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574213″}]}}],”wp:term”:[[{“id”:34923929,”link”:”https://techcrunch.com/podcasts-2/”,”name”:”Podcasts”,”slug”:”podcasts-2″,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/34923929″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=34923929″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=34923929″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=34923929″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:17396,”link”:”https://techcrunch.com/tc/”,”name”:”TC”,”slug”:”tc”,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/17396″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=17396″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:35394854,”link”:”https://techcrunch.com/venture-capital-2/”,”name”:”Venture Capital”,”slug”:”venture-capital-2″,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/35394854″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=35394854″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=35394854″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=35394854″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}}],[{“id”:449559570,”link”:”https://techcrunch.com/tag/equity-podcast/”,”name”:”Equity podcast”,”slug”:”equity-podcast”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/449559570″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=449559570″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449559570″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449559570″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=449559570″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449559570″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}}],[],[],[]]}},{“id”:1912034,”date”:”2019-11-15T06:00:08″,”date_gmt”:”2019-11-15T14:00:08″,”guid”:{“rendered”:”https://techcrunch.com/?p=1912034″},”modified”:”2019-11-15T09:32:52″,”modified_gmt”:”2019-11-15T17:32:52″,”slug”:”giphy-illegal-content”,”status”:”publish”,”type”:”post”,”link”:”https://techcrunch.com/2019/11/15/giphy-illegal-content/”,”title”:{“rendered”:”Despite bans, Giphy still hosts self-harm, hate speech and child sex abuse content”},”content”:{“rendered”:”Image search engine Giphy bills itself as providing a “fun and safe way” to search and create animated GIFs. But despite its ban on illicit content, the site is littered with self-harm and child sex abuse imagery, TechSwitch has learned.nA new report from Israeli online child protection startup L1ght u2014 previously AntiToxin Technologies u2014 has uncovered a host of toxic content hiding within the popular GIF-sharing community, including illegal child abuse content, depictions of rape and other toxic imagery associated with topics like white supremacy and hate speech. The report, shared exclusively with TechSwitch, also showed content encouraging viewers into unhealthy weight loss and glamorizing eating disorders.nTechSwitch verified some of the company’s findings by searching the site using certain keywords. (We did not search for terms that may have returned child sex abuse content, as doing so would be illegal.) Although Giphy blocks many hashtags and search terms from returning results, search engines like Google and Bing still cache images with certain keywords.nWhen we tested using several words associated with illicit content, Giphy sometimes showed content from its own results. When it didn’t return any banned materials, search engines often returned a stream of would-be banned results.nL1ght develops advanced solutions to combat online toxicity. Through its tests, one search of illicit material returned 195 pictures on the first search page alone. L1ght’s team then followed tags from one item to the next, uncovering networks of illegal or toxic content along the way. The tags themselves were often innocuous in order to help users escape detection, but they served as a gateway to the toxic material.nDespite a ban on self-harm content, researchers found numerous keywords and search terms to find the banned content. We have blurred this graphic image. (Image: TechSwitch)nMany of the more extreme content u2014 including images of child sex abuse u2014 are said to have been tagged using keywords associated with known child exploitation sites.nWe are not publishing the hashtags, search terms or sites used to access the content, but we passed on the information to the National Center for Missing and Exploited Children, a national nonprofit established by Congress to fight child exploitation.nSimon Gibson, Giphy’s head of audience, told TechSwitch that content safety was of the “utmost importance” to the company and that it employs “extensive moderation protocols.” He said that when illegal content is identified, the company works with the authorities to report and remove it.nHe also expressed frustration that L1ght had not contacted Giphy with the allegations first. L1ght said that Giphy is already aware of its content moderation problems.nGibson said Giphy’s moderation system “leverages a combination of imaging technologies and human validation,” which involves users having to “apply for verification in order for their content to appear in our searchable index.” Content is “then reviewed by a crowdsourced group of human moderators,” he said. “If a consensus for rating among moderators is not met, or if there is low confidence in the moderatoru2019s decision, the content is escalated to Giphy’s internal trust and safety team for additional review,” he said.n“Giphy also conducts proactive keyword searches, within and outside of our search index, in order to find and remove content that is against our policies,” said Gibson.nL1ght researchers used their proprietary artificial intelligence engine to uncover illegal and other offensive content. Using that platform, the researchers can find other related content, allowing them to find vast caches of illegal or banned content that would otherwise and for the most part go unseen.nThis sort of toxic content plagues online platforms, but algorithms only play a part. More tech companies are finding human moderation is critical to keeping their sites clean. But much of the focus to date has been on the larger players in the space, like Facebook, Instagram, YouTube and Twitter.nFacebook, for example, has been routinely criticized for outsourcing moderation to teams of lowly paid contractors who often struggle to cope with the sorts of things they have to watch, even experiencing post-traumatic stress-like symptoms as a result of their work. Meanwhile, Google’s YouTube this year was found to have become a haven for online sex abuse rings, where criminals had used the comments section to guide one another to other videos to watch while making predatory remarks.nGiphy and other smaller platforms have largely stayed out of the limelight, during the past several years. But L1ght’s new findings indicate that no platform is immune to these sorts of problems.nL1ght says the Giphy users sharing this sort of content would make their accounts private so they wouldn’t be easily searchable by outsiders or the company itself. But even in the case of private accounts, the abusive content was being indexed by some search engines, like Google, Bing and Yandex, which made it easy to find. The firm also discovered that pedophiles were using Giphy as the means of spreading their materials online, including communicating with each other and exchanging materials. And they weren’t just using Giphy’s tagging system to communicate u2014 they were also using more advanced techniques like tags placed on images through text overlays.nThis same process was utilized in other communities, including those associated with white supremacy, bullying, child abuse and more.nThis isn’t the first time Giphy has faced criticism for content on its site. Last year a report by The Verge described the company’s struggles to fend off illegal and banned content. Last year the company was booted from Instagram for letting through racist content.nGiphy is far from alone, but it is the latest example of companies not getting it right. Earlier this year and following a tip, TechSwitch commissioned then-AntiToxin to investigate the child sex abuse imagery problem on Microsoft’s search engine Bing. Under close supervision by the Israeli authorities, the company found dozens of illegal images in the results from searching certain keywords. When The New York Times followed up on TechSwitch’s report last week, its reporters found Bing had done little in the months that had passed to prevent child sex abuse content appearing in its search results.nIt was a damning rebuke on the company’s efforts to combat child abuse in its search results, despite pioneering its PhotoDNA photo detection tool, which the software giant built a decade ago to identify illegal images based off a huge database of hashes of known child abuse content.nGiphy’s Gibson said the company was “recently approved” to use Microsoft’s PhotoDNA but did not say if it was currently in use.nWhere some of the richest, largest and most-resourced tech companies are failing to preemptively limit their platforms’ exposure to illegal content, startups are filling in the content moderation gaps.nL1ght, which has a commercial interest in this space, was founded a year ago to help combat online predators, bullying, hate speech, scams and more.nThe company was started by former Amobee chief executive Zohar Levkovitz and cybersecurity expert Ron Porat, previously the founder of ad-blocker Shine, after Porat’s own son experienced online abuse in the online game Minecraft. The company realized the problem with these platforms was something that had outgrown users’ own ability to protect themselves, and that technology needed to come to their aid.nL1ght’s business involves deploying its technology in similar ways as it has done here with Giphy u2014 in order to identify, analyze and predict online toxicity with near real-time accuracy.nnMicrosoft Bing not only shows child sexual abuse, it suggests itnn”,”protected”:false},”excerpt”:{“rendered”:”Image search engine Giphy bills itself as providing a “fun and safe way” to search and create animated GIFs. But despite its ban on illicit content, the site is littered with self-harm and child sex abuse imagery, TechSwitch has learned. A new report from Israeli online child protection startup L1ght u2014 previously AntiToxin Technologies u2014 […]n”,”protected”:false},”author”:2414667,”featured_media”:1912135,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”jetpack_publicize_message”:”Despite bans, Giphy still hosts self-harm, hate speech, and child sex abuse content https://tcrn.ch/356fjNG by @sarahintampa and @zackwhittaker”},”categories”:[15986864,21587494,3457,20429],”tags”:[12374,141564739,449548571,449550977,119,28974507,28201,2983,49818,676,2648],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2019/11/giphy-hero.gif”,”jetpack_publicize_connections”:[],”shortlink”:”https://tcrn.ch/356fjNG”,”rapidData”:{“pt”:””,”pct”:””},”featured”:true,”subtitle”:”Certain hashtags and keywords revealed the illegal and banned content”,”fundingRound”:false,”seoTitle”:”Despite bans, Giphy hosts self-harm and child abuse content”,”seoDescription”:”Researchers found pedophiles were using Giphy to spreading illegal materials online.”,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[{“slug”:”giphy”,”cb_name”:”Giphy”,”cb_slug”:”giphy-organization”,”cb_link”:”https://crunchbase.com/organization/giphy”}],”associatedEvent”:null,”event”:null,”authors”:[2414667,133574210],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1912034″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912034″}],”version-history”:[{“count”:20,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1912034/revisions”}],”predecessor-version”:[{“id”:1912529,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1912034/revisions/1912529″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″},{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574210″}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1912034&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1912135″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1912034″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1912034″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1912034″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1912034″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1912034″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1912034″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:2414667,”name”:”Sarah Perez”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/sarah-perez/”,”slug”:”sarah-perez”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g”},”links”:{“facebook”:”http://www.facebook.com/sarahperez”,”twitter”:”https://twitter.com/sarahintampa”,”linkedin”:”http://www.linkedin.com/in/sarahintampa”,”crunchbase”:”https://www.crunchbase.com/person/sarah-perez”},”position”:”Writer”,”cbDescription”:”Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/lwzxxnshgj71bonwbik3″,”twitter”:”sarahintampa”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}},{“id”:133574210,”name”:”Zack Whittaker”,”url”:””,”description”:”Zack Whittaker writes about cybersecurity for TechSwitch. You can send tips securely via Signal and WhatsApp to +1 646-755-8849, and his PGP fingerprint for email is: 4D0E 92F2 E36A EC51 DAAE 5D97 CB8C 15FA EB6C EEA5.rnrnHe can also be reached by email: [email protected]”,”link”:”https://techcrunch.com/author/zack-whittaker/”,”slug”:”zack-whittaker”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/9c6f2f007a1fadfcf4f9da867130c493?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/9c6f2f007a1fadfcf4f9da867130c493?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/9c6f2f007a1fadfcf4f9da867130c493?s=96&d=identicon&r=g”},”links”:{“homepage”:”https://techcrunch.com/author/zack-whittaker/”,”facebook”:”https://www.facebook.com/zackwhittaker”,”twitter”:”https://twitter.com/zackwhittaker”,”linkedin”:”https://www.linkedin.com/in/zackwhittaker/”,”crunchbase”:”https://www.crunchbase.com/person/zack-whittaker”},”position”:”Security Editor”,”cbDescription”:”Zack Whittaker is the security editor at TechSwitch. You can send tips securely via Signal and WhatsApp to +1 646-755-8849, and his PGP fingerprint for email is: 4D0E 92F2 E36A EC51 DAAE 5D97 CB8C 15FA EB6C EEA5.nnHe can also be reached by email: [email protected]”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/arqrabrudwyofg3sb2pl”,”twitter”:”zackwhittaker”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/133574210″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”author”:[{“id”:2414667,”name”:”Sarah Perez”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/sarah-perez/”,”slug”:”sarah-perez”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g”},”links”:{“facebook”:”http://www.facebook.com/sarahperez”,”twitter”:”https://twitter.com/sarahintampa”,”linkedin”:”http://www.linkedin.com/in/sarahintampa”,”crunchbase”:”https://www.crunchbase.com/person/sarah-perez”},”position”:”Writer”,”cbDescription”:”Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/lwzxxnshgj71bonwbik3″,”twitter”:”sarahintampa”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”wp:featuredmedia”:[{“id”:1912135,”date”:”2019-11-14T10:46:30″,”slug”:”giphy-hero”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/15/giphy-illegal-content/giphy-hero/”,”title”:{“rendered”:”giphy-hero”},”author”:133574210,”license”:{“source_key”:”other”,”source”:”TechCrunch”},”authors”:[133574210],”caption”:{“rendered”:””},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/gif”,”media_details”:{“width”:1200,”height”:779,”file”:”2019/11/giphy-hero.gif”,”sizes”:{“thumbnail”:{“file”:”giphy-hero.gif?resize=150,97″,”width”:150,”height”:97,”mime_type”:”image/gif”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/giphy-hero.gif?w=150″},”medium”:{“file”:”giphy-hero.gif?resize=300,195″,”width”:300,”height”:195,”mime_type”:”image/gif”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/giphy-hero.gif?w=300″},”medium_large”:{“file”:”giphy-hero.gif?resize=768,499″,”width”:768,”height”:499,”mime_type”:”image/gif”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/giphy-hero.gif?w=1024″},”large”:{“file”:”giphy-hero.gif?resize=680,441″,”width”:680,”height”:441,”mime_type”:”image/gif”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/giphy-hero.gif?w=680″},”guest-author-32″:{“file”:”giphy-hero.gif?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/gif”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/giphy-hero.gif?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”giphy-hero.gif?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/gif”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/giphy-hero.gif?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”giphy-hero.gif?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/gif”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/giphy-hero.gif?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”giphy-hero.gif?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/gif”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/giphy-hero.gif?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”giphy-hero.gif?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/gif”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/giphy-hero.gif?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”giphy-hero.gif?resize=50,32″,”width”:50,”height”:32,”mime_type”:”image/gif”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/giphy-hero.gif?w=50″},”full”:{“file”:”giphy-hero.gif”,”width”:1024,”height”:665,”mime_type”:”image/gif”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/giphy-hero.gif”}},”image_meta”:{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[]},”filesize”:2546507},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/giphy-hero.gif”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1912135″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912135″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574210″}]}}],”wp:term”:[[{“id”:15986864,”link”:”https://techcrunch.com/government-2/”,”name”:”Government”,”slug”:”government-2″,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/15986864″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=15986864″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=15986864″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=15986864″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:21587494,”link”:”https://techcrunch.com/security-2/”,”name”:”Security”,”slug”:”security-2″,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/21587494″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=21587494″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=21587494″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=21587494″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:3457,”link”:”https://techcrunch.com/social/”,”name”:”Social”,”slug”:”social”,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/3457″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=3457″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=3457″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=3457″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:20429,”link”:”https://techcrunch.com/startups/”,”name”:”Startups”,”slug”:”startups”,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/20429″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=20429″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=20429″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=20429″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}}],[{“id”:12374,”link”:”https://techcrunch.com/tag/artificial-intelligence/”,”name”:”artificial intelligence”,”slug”:”artificial-intelligence”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/12374″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=12374″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=12374″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=12374″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=12374″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=12374″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:141564739,”link”:”https://techcrunch.com/tag/giphy/”,”name”:”giphy”,”slug”:”giphy”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/141564739″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=141564739″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=141564739″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=141564739″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=141564739″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=141564739″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:449548571,”link”:”https://techcrunch.com/tag/online-abuse/”,”name”:”online abuse”,”slug”:”online-abuse”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/449548571″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=449548571″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449548571″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449548571″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=449548571″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449548571″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:449550977,”link”:”https://techcrunch.com/tag/online-platforms/”,”name”:”online platforms”,”slug”:”online-platforms”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/449550977″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=449550977″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449550977″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449550977″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=449550977″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449550977″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:119,”link”:”https://techcrunch.com/tag/photo-sharing/”,”name”:”photo sharing”,”slug”:”photo-sharing”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/119″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=119″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=119″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=119″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=119″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=119″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:28974507,”link”:”https://techcrunch.com/tag/photodna/”,”name”:”PhotoDNA”,”slug”:”photodna”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/28974507″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=28974507″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=28974507″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=28974507″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=28974507″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=28974507″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:28201,”link”:”https://techcrunch.com/tag/search-engine/”,”name”:”search engine”,”slug”:”search-engine”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/28201″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=28201″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=28201″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=28201″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=28201″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=28201″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:2983,”link”:”https://techcrunch.com/tag/search-engines/”,”name”:”search engines”,”slug”:”search-engines”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/2983″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=2983″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=2983″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=2983″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=2983″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=2983″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:49818,”link”:”https://techcrunch.com/tag/social-media/”,”name”:”social media”,”slug”:”social-media”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/49818″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=49818″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=49818″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=49818″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=49818″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=49818″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:676,”link”:”https://techcrunch.com/tag/websites/”,”name”:”websites”,”slug”:”websites”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/676″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=676″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=676″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=676″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=676″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=676″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}}],[],[],[]]}}],”ec”:[{“id”:1910621,”date”:”2019-11-14T09:26:37″,”date_gmt”:”2019-11-14T17:26:37″,”guid”:{“rendered”:”https://techcrunch.com/?p=1910621″},”modified”:”2019-11-14T12:52:40″,”modified_gmt”:”2019-11-14T20:52:40″,”slug”:”where-top-vcs-are-investing-in-real-estate-and-proptech-part-1-of-2″,”status”:”publish”,”type”:”post”,”link”:”https://techcrunch.com/2019/11/14/where-top-vcs-are-investing-in-real-estate-and-proptech-part-1-of-2/”,”title”:{“rendered”:”Where top VCs are investing in real estate and proptech (Part 1 of 2)”},”content”:{“rendered”:”The multi-trillion dollar global real estate market is getting flipped on its head.nBusiness model innovation, data accessibility and the proliferation of mobile, SaaS and other cloud-native software have already given rise to a cohort of tech unicorns that sit amongst the world’s most influential real estate companies. Emerging technologies and growing capabilities across machine learning, 5G, IoT and more u2014 coupled with fast-moving regulations and dramatic cost structure changes u2014 have opened up opportunities for the next wave of innovation across a wide set of multi-billion dollar real estate verticals and sub-verticals.nAnd despite WeWork’s implosion garnering countless headlines in the real estate and technology worlds, venture dollars are continuing to spill into real estate tech (or proptech) companies at a rapidly increasing rate. Just upwards of $16 billion in venture capital has flowed into real estate-related startups in 2019 alone, according to data from Crunchbase and Pitchbook, with major fundraises happening across industrial, commercial, residential, and financial categories.nIf we follow the money, it’s clear that more and more leading VCs are turning to real estate tech or proptech for ripe opportunities for juicy returns and disruption on a global scale. Given the countless subsectors where exciting new startups are popping up, we asked more than 20 leading real estate VCs who work at firms that span early to growth stages to share where they see opportunity within the colossal real estate category. For purposes of length and clarity, responses have been edited and split up into part oneu00a0and part twou00a0of this survey (in no particular order). In part one of our survey, we hear from:nnZach Aarons, MetaPropnPete Flint, NFXnRyan Freedman, Corigin VenturesnConstance Freedman, Moderne VenturesnTyler Sosin, Menlo VenturesnJeff Crowe, Norwest Venture PartnersnMicah Kotch, URBAN-XnMerritt Hummer, Bain Capital VenturesnKia Nejatian, Plug and PlaynMJ Cootsona, Plug and PlaynRobin Godenrath, Picus CapitalnnAnswers have been edited for length and clarity.nnWhere top VCs are investing in real estate and proptech (Part 2 of 2)nnZach Aarons, MetaPropnWhat trends are you most excited in real estate tech from an investing perspective?nWe like to track trends that play out in the broader real estate markets. Due to low interest rates and cap rate compression, real estate investors are now looking for yield through investments in non-traditional asset types. Industrial real estate has performed very well over the last few years, and we see a push toward workforce housing, medical real estate, and senior housing. We are looking at investing in technologies that benefit processes within these non-traditional asset classes.nHow much time are you spending on real estate tech right now? Is the market under-heated, over-heated, or just right?nWe spend 100% of our time on real estate tech (proptech). The market is definitely hot, but the addressable markets are enormous and adoption is still relatively low and accelerating. We believe that now is a good time to invest in early-stage proptech, provided it’s done prudently.nAre there startups that you wish you would see in the industry but donu2019t?nWe would love to see more startups in the material sciences sector. Innovations like steel, bricks, timber, glass and reinforced concrete are hardly new, and they are still the predominant building materials of today. There have been minor advances like cross-laminated timber; however, we are looking for fundamentally new materials to bring into the building trades.nPlus any other thoughts you want to share with TechSwitch readers.nProptech is the most fun sector in the world. No other sector shares the complexities and idiosyncrasies of technology that has to be applied to the built world. We are very lucky we get to do what we do.nPete Flint, NFXnReal estate is the biggest asset class in the world by far, but the products available and service proposition surrounding it are still in the early stages of tech adoption. I see at least three major areas of opportunity for startups in real estate tech.nFirst is the real estate transaction process. Starting around 2005, companies like Trulia and Zillow, transformed the consumer research experience and home buyers increasingly began their search online. But the transaction itself spanning brokerage, financing and closing remains largely analog, complicated and inefficient. Thereu2019s an opportunity for startups to provide innovative solutions to help simplify and digitize the transaction process. Example companies in this area are Ribbon and Modus.nSecond is the rise of alternative (or professionalized) living arrangements. I see a big opportunity for startups with a strong technology component to provide solutions for the mismatch between the way consumers want to live today and the aging housing supply that was built for a previous era with different needs and demographics. Companies like Lyric and Zeus are building alternative living solutions with a vertically-integrated short term rental strategy, while co-living startups are providing long-term rentals with value-added services.nThird is spend around the home. The large costs in time, effort, and money of designing, building, and maintaining a home provide an opportunity for tech-enabled solutions in construction, home management, and home maintenance. For example, Setter is providing a better consumer experience for requesting home maintenance services while Constru is bringing AI and machine vision to lower prices and reduce schedule overrun on construction sites. I see many more opportunities for startups like these in this space.nWhile these are big opportunities, the challenge with investing in real estate tech is to find startups with teams that not only have world-class product and software capabilities, but also world-class knowledge of finance, real estate, and operations. And with the recent WeWork debacle, we have seen a renewed emphasis on the failings of low-margin businesses. So for PropTech startups that are looking for funding today, thereu2019s an increased need to demonstrate good unit economics and long-term margin potential.nRyan Freedman, Corigin VenturesnAt a high level, I believe we are still in the early innings of proptech u2013 maybe 3rd or 4th inning. I always like to make the comparison to fintech. Technically speaking, real estate is a larger asset class than financial services. Between 2013-2017, fintech had cumulative funding of $62.4B vs. proptechu2019s $10.1B. Even though proptech has ramped up the last few years, we still have a long way to go prior to catching up. In addition, you may recall that PropTech used to be a u201csub-sectoru201d of fintech prior to being its own behemoth category. There are several subsectors within PropTech today, that I think a few years from now will be their own categories u2013 construction tech is one of those.nFrom an investment perspective, weu2019re spending a lot of time in construction tech right now. From a macro standpoint, we feel there is a supply-demand mismatch with respect to the size of the market and the amount of funding in the space. Construction accounts for ~$10T annual spend globally and employs ~7% of the global workforce. In addition, itu2019s one of the most antiquated industries in the world. This summer we spent a ton of time digging into the space and have now made a handful of investments. Weu2019re big believers of founder-market-fit, and this category in particular requires category expertise to navigate a very old-school industry.nAnother area weu2019re spending time in is broker-tech. Weu2019ve seen the u201ctech-enabled brokerageu201d model be effective in a ton of different industries including PropTech. A lot of investors believe this space is u201ccrowdedu201d u2013 which is true in some sub-sectors (i.e. residential) u2013 but when you look closely within the commercial real estate industry, we believe there is a massive opportunity to disrupt traditional real estate capital markets firms.”,”protected”:false},”excerpt”:{“rendered”:”The multi-trillion dollar global real estate market is getting flipped on its head. Business model innovation, data accessibility and the proliferation of mobile, SaaS and other cloud-native software have already given rise to a cohort of tech unicorns that sit amongst the world’s most influential real estate companies. Emerging technologies and growing capabilities across machine […]n”,”protected”:false},”author”:133574221,”featured_media”:1911943,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”jetpack_publicize_message”:”Where top VCs are investing in real estate and proptech (Part 1 of 2) https://tcrn.ch/2qSrkY6″},”categories”:[60523764,576594449,20429,35394854],”tags”:[7913767,449554004,6252244,576597467,576649470,935989,449556885,17204717,448223262],”crunchbase_tag”:[576714106],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1143319519.jpg”,”jetpack_publicize_connections”:[],”shortlink”:”https://tcrn.ch/2qSrkY6″,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:true,”premiumCutoffPercent”:0.24,”tc_cb_mapping”:[{“slug”:”pete-flint”,”cb_name”:”Pete Flint”,”cb_slug”:”pete-flint-person”,”cb_link”:”https://crunchbase.com/person/pete-flint”},{“slug”:”nfx”,”cb_name”:”NFX”,”cb_slug”:”nfxcapital-organization”,”cb_link”:”https://crunchbase.com/organization/nfxcapital”},{“slug”:”menlo-ventures”,”cb_name”:”Menlo Ventures”,”cb_slug”:”menlo-ventures-organization”,”cb_link”:”https://crunchbase.com/organization/menlo-ventures”},{“slug”:”norwest-venture-partners”,”cb_name”:”Norwest Venture Partners”,”cb_slug”:”norwest-venture-partners-organization”,”cb_link”:”https://crunchbase.com/organization/norwest-venture-partners”},{“slug”:”urban-x”,”cb_name”:”URBAN-X”,”cb_slug”:”urban-x-organization”,”cb_link”:”https://crunchbase.com/organization/urban-x”},{“slug”:”bain-capital-ventures”,”cb_name”:”Bain Capital Ventures”,”cb_slug”:”bain-capital-ventures-organization”,”cb_link”:”https://crunchbase.com/organization/bain-capital-ventures”},{“slug”:”plug-and-play-tech-center”,”cb_name”:”Plug and Play Tech Center”,”cb_slug”:”plug-and-play-tech-centre-organization”,”cb_link”:”https://crunchbase.com/organization/plug-and-play-tech-centre”}],”associatedEvent”:null,”event”:null,”authors”:[133574221],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1910621″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1910621″}],”version-history”:[{“count”:27,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1910621/revisions”}],”predecessor-version”:[{“id”:1912231,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1910621/revisions/1912231″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574221″}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1910621&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574221″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1911943″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1910621″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1910621″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1910621″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1910621″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1910621″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1910621″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:133574221,”name”:”Arman Tabatabai”,”url”:””,”description”:”Arman focuses on venture capital, startups and urban tech at TechSwitch. Previously, he worked as an equity analyst at Morgan Stanley covering the Power, Utilities & Clean Tech sectors. Arman is based in New York City and can be contacted via email at [email protected]”,”link”:”https://techcrunch.com/author/arman-tabatabai/”,”slug”:”arman-tabatabai”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/1eaa0c59d23afba9c58446ab70fbf24b?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/1eaa0c59d23afba9c58446ab70fbf24b?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/1eaa0c59d23afba9c58446ab70fbf24b?s=96&d=identicon&r=g”},”links”:[],”position”:””,”cbDescription”:””,”cbAvatar”:””,”twitter”:””,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/133574221″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”author”:[{“id”:133574221,”name”:”Arman Tabatabai”,”url”:””,”description”:”Arman focuses on venture capital, startups and urban tech at TechSwitch. Previously, he worked as an equity analyst at Morgan Stanley covering the Power, Utilities & Clean Tech sectors. Arman is based in New York City and can be contacted via email at [email protected]”,”link”:”https://techcrunch.com/author/arman-tabatabai/”,”slug”:”arman-tabatabai”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/1eaa0c59d23afba9c58446ab70fbf24b?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/1eaa0c59d23afba9c58446ab70fbf24b?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/1eaa0c59d23afba9c58446ab70fbf24b?s=96&d=identicon&r=g”},”links”:[],”position”:””,”cbDescription”:””,”cbAvatar”:””,”twitter”:””,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/133574221″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”wp:featuredmedia”:[{“id”:1911943,”date”:”2019-11-14T07:32:50″,”slug”:”saving-money-concept-house-model-and-coins-stacks-on-wooden-table-save-and-investment-money-for-prepare-in-the-future”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/14/where-top-vcs-are-investing-in-real-estate-and-proptech-part-1-of-2/saving-money-concept-house-model-and-coins-stacks-on-wooden-table-save-and-investment-money-for-prepare-in-the-future/”,”title”:{“rendered”:”Saving money concept. House Model and Coins Stacks on wooden table. Save and investment money for prepare in the future.”},”author”:133574221,”license”:{“source_key”:”getty images”,”person”:”naruecha jenthaisong”},”authors”:[133574221],”caption”:{“rendered”:”Image via Getty Images / naruecha jenthaisongn”},”alt_text”:””,”media_type”:”image”,”mime_type”:”image/jpeg”,”media_details”:{“width”:6000,”height”:4000,”file”:”2019/11/GettyImages-1143319519.jpg”,”sizes”:{“thumbnail”:{“file”:”GettyImages-1143319519.jpg?resize=150,100″,”width”:150,”height”:100,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1143319519.jpg?w=150″},”medium”:{“file”:”GettyImages-1143319519.jpg?resize=300,200″,”width”:300,”height”:200,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1143319519.jpg?w=300″},”medium_large”:{“file”:”GettyImages-1143319519.jpg?resize=768,512″,”width”:768,”height”:512,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1143319519.jpg?w=1024″},”large”:{“file”:”GettyImages-1143319519.jpg?resize=680,453″,”width”:680,”height”:453,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1143319519.jpg?w=680″},”guest-author-32″:{“file”:”GettyImages-1143319519.jpg?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1143319519.jpg?w=32&h=32&crop=1″},”guest-author-50″:{“file”:”GettyImages-1143319519.jpg?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1143319519.jpg?w=50&h=50&crop=1″},”guest-author-64″:{“file”:”GettyImages-1143319519.jpg?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1143319519.jpg?w=64&h=64&crop=1″},”guest-author-96″:{“file”:”GettyImages-1143319519.jpg?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1143319519.jpg?w=96&h=96&crop=1″},”guest-author-128″:{“file”:”GettyImages-1143319519.jpg?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1143319519.jpg?w=128&h=128&crop=1″},”concierge-thumb”:{“file”:”GettyImages-1143319519.jpg?resize=50,33″,”width”:50,”height”:33,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1143319519.jpg?w=50″},”full”:{“file”:”GettyImages-1143319519.jpg”,”width”:1024,”height”:683,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1143319519.jpg”}},”image_meta”:{“aperture”:”0″,”credit”:”Getty Images”,”camera”:””,”caption”:”Saving money concept. House Model and Coins Stacks on wooden table. Save and investment money for prepare in the future.”,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:”Saving money concept. House Model and Coins Stacks on wooden table. Save and investment money for prepare in the future.”,”orientation”:”0″,”keywords”:[“money,concept,model,coins,couple,save,background,home,real,estat”]},”filesize”:10756542},”source_url”:”https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-1143319519.jpg”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media/1911943″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1911943″}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574221″}]}}],”wp:term”:[[{“id”:60523764,”link”:”https://techcrunch.com/fundings-exits/”,”name”:”Fundings & Exits”,”slug”:”fundings-exits”,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/60523764″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=60523764″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=60523764″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=60523764″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:576594449,”link”:”https://techcrunch.com/real-estate/”,”name”:”Real Estate”,”slug”:”real-estate”,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/576594449″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=576594449″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576594449″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576594449″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:20429,”link”:”https://techcrunch.com/startups/”,”name”:”Startups”,”slug”:”startups”,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/20429″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=20429″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=20429″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=20429″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:35394854,”link”:”https://techcrunch.com/venture-capital-2/”,”name”:”Venture Capital”,”slug”:”venture-capital-2″,”taxonomy”:”category”,”parent”:0,”rapidData”:{“pt”:””,”pct”:””},”submenu_categories”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories/35394854″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/categories”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=35394854″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=35394854″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=35394854″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}}],[{“id”:7913767,”link”:”https://techcrunch.com/tag/bain-capital-ventures/”,”name”:”bain capital ventures”,”slug”:”bain-capital-ventures”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/7913767″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=7913767″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=7913767″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=7913767″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=7913767″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=7913767″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:449554004,”link”:”https://techcrunch.com/tag/corigin-ventures/”,”name”:”corigin ventures”,”slug”:”corigin-ventures”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/449554004″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=449554004″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449554004″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449554004″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=449554004″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449554004″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:6252244,”link”:”https://techcrunch.com/tag/menlo-ventures/”,”name”:”menlo ventures”,”slug”:”menlo-ventures”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/6252244″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=6252244″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=6252244″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=6252244″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=6252244″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=6252244″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:576597467,”link”:”https://techcrunch.com/tag/moderne-ventures/”,”name”:”Moderne Ventures”,”slug”:”moderne-ventures”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/576597467″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=576597467″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576597467″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576597467″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576597467″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576597467″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:576649470,”link”:”https://techcrunch.com/tag/nfx/”,”name”:”NFX”,”slug”:”nfx”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/576649470″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=576649470″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576649470″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576649470″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=576649470″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576649470″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:935989,”link”:”https://techcrunch.com/tag/norwest-venture-partners/”,”name”:”norwest venture partners”,”slug”:”norwest-venture-partners”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/935989″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=935989″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=935989″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=935989″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=935989″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=935989″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:449556885,”link”:”https://techcrunch.com/tag/pete-flint/”,”name”:”Pete Flint”,”slug”:”pete-flint”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/449556885″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=449556885″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449556885″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449556885″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=449556885″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449556885″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:17204717,”link”:”https://techcrunch.com/tag/plug-and-play-tech-center/”,”name”:”Plug and Play Tech Center”,”slug”:”plug-and-play-tech-center”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/17204717″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=17204717″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=17204717″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=17204717″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=17204717″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=17204717″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}},{“id”:448223262,”link”:”https://techcrunch.com/tag/urban-x/”,”name”:”urban-x”,”slug”:”urban-x”,”taxonomy”:”post_tag”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags/448223262″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/tags”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=448223262″},{“href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=448223262″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=448223262″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?tags=448223262″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=448223262″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}}],[{“id”:576714106,”link”:”https://techcrunch.com/?taxonomy=_tc_cb_tag_taxonomy&term=plug-and-play-tech-centre-organization”,”name”:”plug-and-play-tech-centre-organization”,”slug”:”plug-and-play-tech-centre-organization”,”taxonomy”:”_tc_cb_tag_taxonomy”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag/576714106″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/_tc_cb_tag_taxonomy”}],”wp:post_type”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts?crunchbase_tag=576714106″},{“href”:”https://techcrunch.com/wp-json/wp/v2/tc_topic?crunchbase_tag=576714106″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]}}],[],[]]}},{“id”:1912528,”date”:”2019-11-15T13:30:48″,”date_gmt”:”2019-11-15T21:30:48″,”guid”:{“rendered”:”https://techcrunch.com/?p=1912528″},”modified”:”2019-11-15T13:30:48″,”modified_gmt”:”2019-11-15T21:30:48″,”slug”:”why-salesforce-is-moving-marketing-cloud-to-microsoft-azure”,”status”:”publish”,”type”:”post”,”link”:”https://techcrunch.com/2019/11/15/why-salesforce-is-moving-marketing-cloud-to-microsoft-azure/”,”title”:{“rendered”:”Why Salesforce is moving Marketing Cloud to Microsoft Azure”},”content”:{“rendered”:”When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships. But there had to be sound business reasons why the partnership came together, rather than going with AWS or Google Cloud Platform, both of which are also Salesforce partners in other contexts.nIf you ask Salesforce, it says it was ultimately because of compatibility with Microsoft SQL.n“Salesforce chose Azure because it is a trusted platform with a global footprint, multi-layered security approach, robust disaster recovery strategy with auto failover, automatic updates and more,” a Salesforce spokesperson told TechSwitch. “Marketing Cloud also has a long standing relationship with Microsoft SQL which makes the transition to SQL on Azure a natural decision.”nExcept for the SQL part, Microsoft’s chief rivals at AWS and Google Cloud Platform also provide those benefits. In fact, each of those reasons cited by the spokesperson u2014 with the exception of SQL u2014 are all part of the general cloud infrastructure value proposition that all the major cloud vendors provide.nThere’s probably more to it than simply compatibility. There is also a long-standing rivalry between the two companies, and why in spite of their competition, they continue to make deals like this in the spirit of co-opetition. We spoke to a few industry experts to get their take on the deal to find out why these two seeming rivals decided to come together.nRetailer’s dilemmanTony Byrne, founder and principal analyst at Real Story Group, thinks it could be related to the fact it’s a marketing tool and some customers may be wary about hosting their businesses on AWS while competing with Amazon on the retail side. This is a common argument for why retail customers in particular are more likely to go with Microsoft or Google over AWS.n“Salesforce Marketing Cloud tends to target B2C enterprises, so the choice of Azure makes sense in one context where some B2C firms are wary of Amazon for competitive reasons. But I’d also imagine there’s more to the decision than that,” Byrne said.”,”protected”:false},”excerpt”:{“rendered”:”When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships. But there had to be sound business reasons why the partnership came together, rather than going with AWS or Google Cloud Platform, both of which are also Salesforce […]n”,”protected”:false},”author”:521068,”featured_media”:1912621,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”jetpack_publicize_message”:””},”categories”:[24405894,449557044,17396],”tags”:[637,67222,97017],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2019/11/salesforce-microsoft-friends-foes.jpg”,”jetpack_publicize_connections”:[],”shortlink”:”https://tcrn.ch/357AZZS”,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:true,”premiumCutoffPercent”:0.38,”tc_cb_mapping”:[{“slug”:”salesforce”,”cb_name”:”Salesforce”,”cb_slug”:”salesforce-organization”,”cb_link”:”https://crunchbase.com/organization/salesforce”},{“slug”:”microsoft”,”cb_name”:”Microsoft”,”cb_slug”:”microsoft-organization”,”cb_link”:”https://crunchbase.com/organization/microsoft”}],”associatedEvent”:null,”event”:null,”authors”:[983141],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1912528″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912528″}],”version-history”:[{“count”:12,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1912528/revisions”}],”predecessor-version”:[{“id”:1912656,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1912528/revisions/1912656″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/guest-authors/ronjourn”}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1912528&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/521068″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1912621″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1912528″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1912528″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1912528″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1912528″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1912528″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1912528″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:983141,”name”:”Ron Miller”,”link”:”https://techcrunch.com/author/ronjourn/”,”description”:””,”slug”:”ronjourn”,”links”:{“homepage”:”https://techcrunch.com/author/ron-miller/”,”twitter”:”http://twitter.com/ron_miller”,”linkedin”:”http://www.linkedin.com/in/ronsmiller”,”crunchbase”:”https://www.crunchbase.com/person/ron-miller”},”position”:”Contributor”,”cbDescription”:”Ron Miller has been writing about the enterprise at TechCrunch since 2014.nnPreviously, he was a long-time Contributing Editor at EContent Magazine. Past regular gigs included CITEworld, DaniWeb, TechTarget, Internet Evolution and FierceContentManagement.nnDisclosures:nnRon is currently corporate blogger for Intronis where he writes once weekly on IT issues. He has contributed to various corporate blogs in the past including Ness, Novell and the IBM Mid-market Blogger Program.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/diuuw7dfbczpdwmcpldm”,”twitter”:”ron_miller”}],”author”:[{“id”:521068,”name”:”Ron Miller”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/ron-miller/”,”slug”:”ron-miller”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/0b82cfe9f0e15c08c5816481c9f383d9?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/0b82cfe9f0e15c08c5816481c9f383d9?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/0b82cfe9f0e15c08c5816481c9f383d9?s=96&d=identicon&r=g”},”links”:{“homepage”:”https://techcrunch.com/author/ron-miller/”,”twitter”:”https://twitter.com/ron_miller”,”linkedin”:”http://www.linkedin.com/in/ronsmiller”,”crunchbase”:”https://www.crunchbase.com/person/ron-miller”},”position”:”Enterprise Reporter”,”cbDescription”:”Ron Miller has been writing about the enterprise at TechCrunch since 2014.nnPreviously, he was a long-time Contributing Editor at EContent Magazine. Past regular gigs included CITEworld, DaniWeb, TechTarget, Internet Evolution and FierceContentManagement.nnDisclosures:nnRon is currently corporate blogger for Intronis where he writes once weekly on IT issues. He has contributed to various corporate blogs in the past including Ness, Novell and the IBM Mid-market Blogger Program.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/diuuw7dfbczpdwmcpldm”,”twitter”:”ron_miller”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/521068″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”wp:featuredmedia”:[{“id”:1912621,”date”:”2019-11-15T12:15:27″,”slug”:”salesforce-microsoft-friends-foes”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/15/why-salesforce-is-moving-marketing-cloud-to-microsoft-azure/salesforce-microsoft-friends-foes/”,”title”:{“rendered”:”salesforce