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    Instagram to test hiding Like counts in US, which could hurt influencers – TechSwitch

    “We will make decisions that hurt the business if they help people’s well-being and health,” says Instagram’s CEO Adam Mosseri. To that end, next week Instagram will expand to some users in the United States its test of hiding Like counts from everyone but a post’s creator. But there are major questions about whether the change will hurt influencers.
    Mosseri revealed the plan at the Wired25 conference today, saying of Instagram, “We have to see how it affects how people feel about the platform, how it affects how they use the platform, how it affects the creator ecosystem.”
    [Update 11/14/19: Instagram has now expanded the hidden Like count test to a subset of users in all countries.]

    Instagram’s CEO explained that “The idea is to try to depressurize Instagram, make it less of a competition, and give people more space to focus on connecting with the people they love and things that inspire them.” The intention is to “reduce anxiety” and “reduce social comparison.”
    Elsewhere during the talk that also featured actor and CEO Tracee Ellis Ross, Mosseri discussed Instagram’s growing interest in shopping, and how it can provide new revenue streams to influencers. He also described Instagram’s three-pronged approach to well-being, where it identifies and addresses acute problems such as hate speech, finds positions where it can lead as with fighting bullying and rethinks fundamentals of how the platform works as with Like count hiding.

    Instagram began testing this in April in Canada and expanded it to Ireland, Italy, Japan, Brazil, Australia and New Zealand in July. Facebook started a similar experiment in Australia in September.
    While it seems likely that making Instagram less of a popularity contest might aid the average user, Instagram has to be mindful that it doesn’t significantly decrease creators’ or influencers’ engagement and business success. These content makers are vital to Instagram’s success, as they keep their fan bases coming back day after day, even if users’ friends are growing stale.
    A new study by HypeAuditor reported by Social Media Today found that influencers across tiers of follower counts almost unanimously saw their Like counts fall in countries where the hidden Like count test was active. Likes fell 3% to 15% in all the countries for influencers with 5,000 to 20,000 followers.

    Only in Japan, and only for influencers with 1,000 to 5,000 or 100,000 to 1 million followers did the change lead to a boost in Likes — of about 6% in both groups. Meanwhile, influencers saw the biggest loss of Likes in the Brazilian market. Those trends could relate to how users in certain countries might feel more comfortable Liking something if they don’t know who else is too, while in other nations users might rely on more herd mentality to know what to Like.

    If Instagram finds the impact of the test to be too negative on influencers, it may not roll out the change. While Mosseri stated the company wasn’t afraid to hurt its own bottom line, impairing the careers of influencers may not be acceptable unless the positive impacts on well-being are significant enough.

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Now, it’s introducing a new device, the Fire TV Blaster, which extends that same hands-free voice control to your TV itself and other TV devices — like your soundbar, cable box, or A/V Receiver.nThat means you’ll be able to say things like “Alexa, turn off the TV,” or “Alexa, switch to HDMI 1 on TV.” You can also control the volume and the playback.nAnd if you have other TV devices, you can control them hands-free as well, by saying things like “Alexa, turn up the soundbar volume,” or “Alexa tune to ESPN on cable.”nThe Fire TV Blaster is designed to be added to the mix when you’re already using an Echo paired with a Fire TV.u00a0 The idea is to make it possible to go 100% hands-free, in terms of controlling your devices with your voice, no matter what your particular setup is like.nAmazon says customers use Alexa more when they don’t have to push a button on their remote. For instance, when customers use the Fire TV Cube, which offers hands-free voice control, they use Alexa 8 times more often. But the Fire TV Cube is more expensive — and a bulky, big cube isn’t the aesthetic everyone wants in their living room. Plus, many customers already own a Fire TV Stick or other Fire TV device, and just want to extend its functionality.nThat’s where the Fire TV Blaster would come in.nThe new device arrives at a time when Amazon Fire TV isn’t only competing against Roku as the media player (or TV OS) of choice among consumers — it’s also competing for control of the whole living room. Thanksu00a0to Roku’s recent launches of its smart soundbar and wireless subwoofer, at various price points, as well as its wireless speakers, Roku wants to more of the market. Amazon has countered with the launch of its own soundbar and other devices.nMany consumers like to buy devices from all the same brand because they know the devices have been designed to work well with one another — like the HomePod and Apple TV or the Echo Studio and Fire TV, or the Roku and its speakers.nBut many others have a hodgepodge of devices from various manufacturers. If they don’t want to swap them out, the Fire TV Blaster can just work with them instead, while keeping the customer in the Amazon family.nnThe Fire TV Blaster includes a power cord (micro-USB), wired infrared support / IR extender cable, and support for 802.11 a/b/g/n 2.4 GHz and 5 GHz wi-fi. It works with the Fire TV Stick (2nd Gen) with Alexa Voice Remote (2nd Gen), Fire TV Stick (2nd Gen) with Alexa Voice Remote (1st Gen), Fire TV Stick 4K, Fire TV (3rd Gen), Fire TV Cube (1st Gen and 2nd Gen), and any Echo speaker or smart display.nThe device is available for $34.99 in the U.S., Canada, U.K., and Germany and ships on December 11, Amazon says. You can also buy it in a bundle for $79.99 with a Fire TV Stick 4K and Echo Dot.n n n n”,”protected”:false},”excerpt”:{“rendered”:”Amazon already offers Alexa voice control to TV owners through its Fire TV devices, by way of a voice remote or by pairing an Echo device with a Fire TV, for hands-free voice commands. Now, it’s introducing a new device, the Fire TV Blaster, which extends that same hands-free voice control to your TV itself […]n”,”protected”:false},”author”:2414667,”featured_media”:1913940,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”jetpack_publicize_message”:”Amazon’s new Fire TV Blaster works with Echo to control your TV, soundbar, cable box and more https://tcrn.ch/2r3n7B9 by @sarahintampa”},”categories”:[449223024],”tags”:[],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2019/11/fire-tv-blaster.jpg”,”jetpack_publicize_connections”:[],”shortlink”:”https://tcrn.ch/2r3n7B9″,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[],”associatedEvent”:null,”event”:null,”authors”:[2414667],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1913919″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1913919″}],”version-history”:[{“count”:2,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1913919/revisions”}],”predecessor-version”:[{“id”:1914005,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1913919/revisions/1914005″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1913919&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1913940″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1913919″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1913919″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1913919″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1913919″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1913919″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1913919″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:2414667,”name”:”Sarah Perez”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/sarah-perez/”,”slug”:”sarah-perez”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g”},”links”:{“facebook”:”http://www.facebook.com/sarahperez”,”twitter”:”https://twitter.com/sarahintampa”,”linkedin”:”http://www.linkedin.com/in/sarahintampa”,”crunchbase”:”https://www.crunchbase.com/person/sarah-perez”},”position”:”Writer”,”cbDescription”:”Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/lwzxxnshgj71bonwbik3″,”twitter”:”sarahintampa”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”author”:[{“id”:2414667,”name”:”Sarah Perez”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/sarah-perez/”,”slug”:”sarah-perez”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g”},”links”:{“facebook”:”http://www.facebook.com/sarahperez”,”twitter”:”https://twitter.com/sarahintampa”,”linkedin”:”http://www.linkedin.com/in/sarahintampa”,”crunchbase”:”https://www.crunchbase.com/person/sarah-perez”},”position”:”Writer”,”cbDescription”:”Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/lwzxxnshgj71bonwbik3″,”twitter”:”sarahintampa”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”wp:featuredmedia”:[{“id”:1913940,”date”:”2019-11-19T08:11:47″,”slug”:”fire-tv-blaster”,”type”:”attachment”,”link”:”https://techcrunch.com/2019/11/19/amazons-new-fire-tv-blaster-works-with-echo-to-control-your-tv-soundbar-cable-box-and-more/fire-tv-blaster/”,”title”:{“rendered”:”fire tv 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Dream Chaser spacecraft can supply NASA’s lunar space station u2013 and become its own orbital platform”},”content”:{“rendered”:”Sierra Nevada Corporation (SNC) is in the process of developing ‘Dream Chaser,’ a reusable spacecraft designed to ferry cargo to the International Space Station, and bring it back to Earth, landing on a runway like the Space Shuttle. Today, the company revealed more about the Dream Chaser at a press event at Kennedy Space Center in Florida.nIt literally showed off a new cargo component of the Dream Chaser, with a full-scale model on site u2013 the ‘Shooting Star’ is an ejectable, disposable secondary cargo vehicle that can itself dock with the ISS while in orbit, take on waste cargo from the station, and then do a controlled de-orbit to burn up in the atmosphere, leaving nothing behind. This expendable component adds a lot of versatility to the Dream Chaser’s design, and extends the vehicle’s mission capabilities with safe disposal of materials that otherwise wouldn’t be suitable for loading aboard the Dream Chaser for its return journey to Earth.nSo it’s got a nested cargo craft that can itself autonomously dock with the ISS and take out the trash, but that’s not the only trick up the Dream Chaser’s sleeve: The spacecraft will also be able to reach and resupply the Lunar Gateway, a Moon-orbiting space station that NASA plans to deploy to act as a staging point for its lunar surface missions. The Dream Chaser will have to have its satellite bus attached to make that trip, but it means it’ll be able to participate much more in NASA’s Artemis program. Probably not coincidentally, SNC was named as one of the new approved vendors that can bid on NASA’s Commercial Lunar Payload Services (CLPS) contracts (basically deliveries to the Moon’s surface).nDream Chaser can also actually become an orbital satellite itself u2013 its design allows for an inflatable module to be attached that can essentially convert it into an orbital platform with a very high payload and power capacity. Multipurpose is the name of the game when it comes to making multi-planetary space-based operations a viable, recurring long-term thing that we can actually accomplish, so Dream Chaser is looking like quite the high-value package if all of this comes together.nAlready, Dream Chaser has been tapped by NASA to run commercial resupply services (via the CRS-2 contract u2013 you’ve probably heard the ‘CRS’ term because both SpaceX and Orbital Sciences (now part of Northrop) won the first batch and have been providing those over the course of the last several years. The Dream Chaser spacecraft is currently under construction, and is aiming for 2021 for its first mission on behalf of NASA.n”,”protected”:false},”excerpt”:{“rendered”:”Sierra Nevada Corporation (SNC) is in the process of developing ‘Dream Chaser,’ a reusable spacecraft designed to ferry cargo to the International Space Station, and bring it back to Earth, landing on a runway like the Space Shuttle. Today, the company revealed more about the Dream Chaser at a press event at Kennedy Space Center […]n”,”protected”:false},”author”:5302483,”featured_media”:1913918,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”jetpack_publicize_message”:”SNC’s Dream Chaser spacecraft can supply NASA’s lunar space station u2013 and become its own orbital platform https://tcrn.ch/2D3G6hn by @etherington”},”categories”:[576702152,446313605,174,17396],”tags”:[1657,1117,1836,21418,447352470,163822,449560590,371748],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2019/11/dream-chaser-in-flight-with-credit.jpg”,”jetpack_publicize_connections”:[],”shortlink”:”https://tcrn.ch/2D3G6hn”,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[{“slug”:”spacex”,”cb_name”:”SpaceX”,”cb_slug”:”space-exploration-technologies-organization”,”cb_link”:”https://crunchbase.com/organization/space-exploration-technologies”},{“slug”:”spacecraft”,”cb_name”:”SpaceCraft”,”cb_slug”:”spacecraft-organization”,”cb_link”:”https://crunchbase.com/organization/spacecraft”},{“slug”:”nasa”,”cb_name”:”NASA”,”cb_slug”:”nasa-organization”,”cb_link”:”https://crunchbase.com/organization/nasa”},{“slug”:”sierra-nevada-corporation”,”cb_name”:”Sierra Nevada Corporation”,”cb_slug”:”sierra-nevada-corporation-organization”,”cb_link”:”https://crunchbase.com/organization/sierra-nevada-corporation”}],”associatedEvent”:null,”event”:null,”authors”:[5302483],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1913894″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1913894″}],”version-history”:[{“count”:4,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1913894/revisions”}],”predecessor-version”:[{“id”:1913920,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1913894/revisions/1913920″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1913894&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1913918″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1913894″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1913894″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1913894″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1913894″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1913894″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1913894″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:5302483,”name”:”Darrell Etherington”,”url”:””,”description”:”Writer covering space, science and health tech. 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VCs in Paris share their investment interests”},”content”:{“rendered”:”Since the election of president Emmanuel Macron in 2017, Paris has experienced a surge of momentum as a startup hub. Investor interest had been building for years, but Macron’s government has aggressively focused on adopting more business-friendly regulations and heavily courted the startup and VC community. In September, he announced a u20ac5 billion initiative to bring more late-stage VC capital into the market.nTo get a sense of where France’s investor community sees startup opportunities, I surveyed 10 leading VCs who focus on the Paris ecosystem and asked them to share some of their current interests:nnNicolas Debock (Idinvest)nMarie Brayer (Serena Capital)nYacine Ghalim (Heartcore Capital)nRomain Lavault (Partech Partners)nPia du2019Iribarne (Stride VC)nAlain Caffi (Ventech)nPhilippe Botteri (Accel)nAlice Zagury (TheFamily)nJean de La Rochebrochard (Kima Ventures)nBenoit Wirz (Brighteye Ventures)nnHere are their responses:nNicolas Debock (Idinvest)nPrivacy is a trend I am really excited about. After the years of deployment of the web through different platforms (browser, mobile, TV, objectsu2026) where personal data was just gathered and used in a ruthless way, I believe end users and companies are getting more conscious of the value (and not only the financial value) of their data. nThis is creating the emergence of different tools around personal data management: from personal data platform, synthetic data to anonymization tool and encryption there is a wide range of new kind of businesses that could emerge. I believe that the future always emerge from tension between two trends. The web has been all around transparency and data deluge it is maybe time for the opposite trends to build its momentum.nMarie Brayer (Serena Capital)nWe’re still big on deeptech startups because we are deeply convinced that France is a great place to start them (not unlike Israel) and there are still huge fields like healthcare, infrastructure and fashion where you can develop relevant and persistent value.nWe are more and more focused on positive investing, which is much more than a buzzword: the current generation of entrepreneurs (and returning entrepreneurs as well!) want to dedicate their time to a worthy cause with social and societal impact. At Serena, we already invested in several companies with strong missions such as Lifen for instance (mission: reduce medical errors), Inato (decrease R&D cost of new medicine) or Accenta (reduce carbon footprint), and can see first hand the appeal they have towards tier one talent.nA new strong focus for us is also the gaming and entertainment industry, which will take a larger share of our lives thanks to all the existing solutions already optimizing our work time and our daily mobility.”,”protected”:false},”excerpt”:{“rendered”:”Since the election of president Emmanuel Macron in 2017, Paris has experienced a surge of momentum as a startup hub. Investor interest had been building for years, but Macron’s government has aggressively focused on adopting more business-friendly regulations and heavily courted the startup and VC community. 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a personal plan for your exit or IPO”},”content”:{“rendered”:”nntnttntttttttPeyton CarrnttttttContributornttnnttttntttntttttnttShare on TwitterntttnttttnttntttnnttnttPeyton Carr is a Financial Adviser to founders, entrepreneurs and their families, helping them with planning and investing. He is a Managing Director of Keystone Global Partners.tntntnWhether youu2019re a founder, an early employee or an executive, the possibility of an exit offers extraordinary financial possibilities. nHowever, I see plenty of founders having liquidity events only to find themselves making hurried decisions with their newfound wealth, ultimately feeling frustrated when they realize theyu2019ve paid a painful price by not having the proper advice.u00a0nTypically, I recommend breaking your planning into two separate phases to reduce overwhelm and maximize your wealth: planning before an exit and planning after an exit.nDetermine your goals and strategynBefore an exit, itu2019s important to coordinate planning and hammer out key details that will carry you through the sale of your business. This typically means teaming up with a financial adviser, an accountant, and an estate planning attorney. Just as youu2019ve built the team of your company to help your business grow and succeed, itu2019s important to build a team thatu2019s coordinated and focused on your personal financial success both now and in the future.u00a0nSpending time upfront to determine your goals, objectives, and desired lifestyle can save you endless headaches on the back end of an exit, possibly save you a surprising amount in taxes and set you up for long-term success and fulfillment.nTaxes and QSBSnSpeaking with a professional can help you determine what tax savings opportunities would be most applicable to your specific situation. For example, if youu2019re a startup founder, you may qualify for the QSBS exclusion (qualified small business stock). This exclusion could, if you qualify, allow you to exclude up to $10 million, and sometimes multiples of that, in federal capital gains tax after selling your stake in the company.u00a0nOne of our clients whose company was being acquired did not know whether he would qualify for the QSBS exclusion when he was introduced to us. By coordinating with his corporate counsel and accountant, we determined he would. In this specific situation he had acquired the domestic C Corporation shares of his tech company, and held them for over five years by the time the acquisition happened. And when he initially obtained the shares, the gross assets of the company were less than $50 million. Needless to say, he was pleased to learn that the first $10 million of his gains were exempt from federal tax!nRequirements to qualify for QSBS include but are not limited to:nnDomestic C corporation stock acquired directly from the company and held for over 5 yearsnStock issued after August 10, 1993, and ideally, after September 27, 2010 for a full 100% exclusionnGross assets of the company must be less than $50 million when the stock was acquiredu00a0nActive business with 80% of assets being used to run the business; cannot be an investment entitynCannot be an excluded business type such as, but not limited to finance, professional services, mining/natural resources hotel/restaurants, farming or any other business where the business reputation is a skill of one or more of the employees.nnEstate planning and wealth transfer”,”protected”:false},”excerpt”:{“rendered”:”I see plenty of founders having liquidity events only to find themselves making hurried decisions with their newfound wealth, ultimately feeling frustrated when they realize theyu2019ve paid a painful price by not having the proper advice.u00a0n”,”protected”:false},”author”:133574325,”featured_media”:1913702,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”jetpack_publicize_message”:”Make a personal plan for your exit or IPO https://tcrn.ch/2rZktNb”},”categories”:[25515,60523764,17396],”tags”:[53796,576601591,576602970],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-816104440.jpg”,”jetpack_publicize_connections”:[],”shortlink”:”https://tcrn.ch/2rZktNb”,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:true,”premiumCutoffPercent”:0.42,”tc_cb_mapping”:[{“slug”:”u-s-securities-and-exchange-commission”,”cb_name”:”U.S. Securities and Exchange Commission”,”cb_slug”:”securities-and-exchange-commission-organization”,”cb_link”:”https://crunchbase.com/organization/securities-and-exchange-commission”},{“slug”:”internal-revenue-service”,”cb_name”:”Internal Revenue Service”,”cb_slug”:”internal-revenue-service-irs-organization”,”cb_link”:”https://crunchbase.com/organization/internal-revenue-service-irs”}],”associatedEvent”:null,”event”:null,”authors”:[1913696],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1913361″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1913361″}],”version-history”:[{“count”:7,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1913361/revisions”}],”predecessor-version”:[{“id”:1914009,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1913361/revisions/1914009″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/guest-authors/peyton-carr”}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1913361&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574325″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1913702″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1913361″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1913361″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1913361″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1913361″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1913361″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1913361″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:1913696,”name”:”Peyton Carr”,”link”:”https://techcrunch.com/author/peyton-carr/”,”description”:”Peyton Carr is a Financial Adviser to founders, entrepreneurs and their families, helping them with planning and investing. 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coming fight over who controls digital health data”},”content”:{“rendered”:”Spending for consumer digital healthcare companies is set to explode in the next few years; the Office of the National Coordinator for Health Information Technology is currently reviewing the requirements for data sharing with the Department of Health and Human Services, and their initiatives will unlock a wave of data access never before seen in the U.S. healthcare system.nAlready, startups and large technology companies are jockeying for position over how to leverage this access and take advantage of new sensor technologies that provide unprecedented windows into patient health.nVenture capital investors are expected to invest roughly $50 billion in approximately 4,500 startups in the healthcare industry, according to data from CB Insights. In all, there have been 3,409 investments made in the healthcare market through the third quarter of 2019, with 31% of those deals done in what CB Insights identifies as digital health companies.nThe explosion of data is unprecedented and already companies like Apple and Google are jockeying for control over how that data will be served up to healthcare practitioners and patients.nChart courtesy of CB InsightsnApple and Google are setting out two divergent paths for handling patient data. For patient advocates, there’s a clear winner, and as startups look to play in these emerging ecosystems, it’s what the patient wants that may matter most.n“The second that this data hits those shiny Silicon Valley apps, instead of being under HIPAA thatu2019s covered, you become a user and you have no rights,” says one patient advocate.u00a0nLast week, after reports in The Wall Street Journal and The New York Times, Google confirmed the details of a partnership with religiously-affiliated hospital and assisted living network, Ascension, a deal that involved the movement of millions of patient records into Google’s infrastructure.nThe Alphabet subsidiary had first announced the agreement in its July earnings call, but the precise details of its work with the hospital records of Ascension patients were undisclosed until a more detailed description of the project was leaked by a whistleblower.nGoogle was not only moving patient records onto its cloud infrastructure, but was also developing tools to “help Ascensionu2019s doctors and nurses more quickly and easily access relevant patient information, in a consolidated view,” the company confirmed in a blog post.nFor the source of the Journal’s reporting, there were too many pieces of information about the project that both the Google engineers who were working on “Nightingale” and the doctors and patients in the Ascension healthcare system were kept in the dark about.nAs the whistleblower wrote in a Guardian editorial late last week:nWith a deal as sensitive as the transfer of the personal data of more than 50 million Americans to Google the oversight should be extensive. Every aspect needed to be pored over to ensure that it complied with federal rules controlling the confidential handling of protected health information under the 1996 HIPAA legislation.nWorking with a team of 150 Google employees and 100 or so Ascension staff was eye-opening. But I kept being struck by how little context and information we were operating within.nWhat AI algorithms were at work in real time as the data was being transferred across from hospital groups to the search giant? What was Google planning to do with the data they were being given access to? No-one seemed to know.nAbove all: why was the information being handed over in a form that had not been u201cde-identifiedu201d u2013 the term the industry uses for removing all personal details so that a patientu2019s medical record could not be directly linked back to them? And why had no patients and doctors been told what was happening?nI was worried too about the security aspect of placing vast amounts of medical data in the digital cloud. Think about the recent hacks on banks or the 2013 data breach suffered by theu00a0retail giant Targetu00a0u2013 now imagine a similar event was inflicted on the healthcare data of millions.nGoogle insists that no patient data is being used to sell ads, or being coupled with either its own consumer data or data from other customers it may be working with in healthcare (a list that includes the Cleveland Clinic, Hunterdon Healthcare, and McKesson).nHowever, Google’s handling of patient data u2014 through its own work with other partners and through DeepMind Health (a division of a Google spinout which the search giant recently acquired) u2014 has been controversial.nIn 2018, the search giant’s work with the U.K.’s National Health Service was criticized for not adhering to data governance standards and potentially breaking the law. 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you don’t have an investment banker, replicate one”},”content”:{“rendered”:”nntnttntttttttDavid TetennttttttContributornttnnttttntttntttttnttShare on TwitterntttnttttnttntttnnttnttDavid Teten is an advisor to emerging investment managers and a Venture Partner with HOF Capital. He was previously a partner for 8 years with HOF Capital and ff Venture Capital. David writes regularly at teten.com and @dteten.tntnttnttMore posts by this contributornttnttttttIf you don’t have an investment banker, replicate onenttttttShould you raise equity venture capital or revenue-based investing VC?ntttttntntnThe good news: even if you have a small company and canu2019t afford a banker, you can synthetically and cheaply replicate one. Thatu2019s part of the value proposition of an institutional VC; I have been the (unpaid) investment banker for many of my portfolio companies.u00a0u00a0nIf you donu2019t have relationships with potential investors, hereu2019s how to replicate a banker:nnHire a consultant to make your deck persuasive, thorough, and attractive, and your data room professional. Some suggested consultants and guidelines here.nnMake a list of potential investors, using this articleu00a0as a guide.nnHire someone who has worked in investment banking or VC, even if only as an analyst.u00a0 nnHer job is to lead a professional outreach campaign to investors, writing highly customized emails to each based on your agreed-upon template. If you donu2019t have a pre-existing relationship, it is critical that you write emails which are palpably customized and of course well written, or else youu2019re just spamming.nThe person doing outreach should have a title as senior as possible, e.g., u201cacting COO.u201d The higher the title, the higher the response rate she will generate. Any good business school will have dozens of current students who fit these criteria. She will get a lower response rate than you (with the CEO title), but likely a higher response rate than an outside banker who does not have an established relationship with the investor you are targeting. You can also have her impersonate you via email, although thereu2019s always a risk of that ending in embarrassment if she is not highly responsible and trustworthy.u00a0u00a0nnYou as the CEO should handle all the meetings. There’s no need to bring your colleague whou2019s setting up meetings, although Iu2019m sure she will appreciate it.u00a0u00a0nnRaising capital is a time-consuming, arduous, complex task and you will be living with the consequences of your actions for decades. I recommend hiring a professional to help you, if you can afford it. I also recommend doing thorough research before hiring a banker. The wrong decision can cost you millions of dollars, in the form of a broken deal process, a suboptimal valuation, or inappropriate investors.”,”protected”:false},”excerpt”:{“rendered”:”Good news: even if you have a small company and canu2019t afford a banker, you can synthetically and cheaply replicate one.n”,”protected”:false},”author”:133574325,”featured_media”:1913291,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”jetpack_publicize_message”:”If you don’t have an investment banker, replicate one https://tcrn.ch/35cgPxz by @dteten”},”categories”:[25515,17396,35394854],”tags”:[180368,168632,576595726,167105,95214,29172],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2019/11/GettyImages-670488186.jpg”,”jetpack_publicize_connections”:[],”shortlink”:”https://tcrn.ch/35cgPxz”,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:true,”premiumCutoffPercent”:0.39,”tc_cb_mapping”:[],”associatedEvent”:null,”event”:null,”authors”:[1251731],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1912582″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1912582″}],”version-history”:[{“count”:9,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1912582/revisions”}],”predecessor-version”:[{“id”:1913300,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1912582/revisions/1913300″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/guest-authors/david-teten”}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1912582&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574325″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1913291″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1912582″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1912582″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1912582″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1912582″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1912582″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1912582″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:1251731,”name”:”David Teten”,”link”:”https://techcrunch.com/author/david-teten/”,”description”:”David Teten is an advisor to emerging investment managers and a Venture Partner with HOF Capital. 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your startup’s value so you can communicate it to investors”},”content”:{“rendered”:”nntnttntttttttBlair SilverbergnttttttContributornttnnttttntttntttttnttShare on TwitterntttnttttnttntttnnttnttBlair Silverberg is co-Founder and CEO of Capital, a financial services company using technology to accelerate the fundraising process. Prior to founding Capital, Blair was a principal investor at Draper Fisher Jurvetson where he sourced and managed venture investments during his four-year residency.tntntnIu2019ve always told companies that investors have a much easier job than they do. To be good at their jobs, investors have to know how to do math and make decisions. As a business owner, you have to do both while also running your business.nThe math piece can seem cumbersome, but itu2019s vital for understanding whether your company is creating or destroying value. A few simple metrics can demonstrate to investors the health and viability of your company, and they can show you which levers to pull that will best optimize your company for investor interest (and secure a higher price). But before you can ever hope to communicate your businessu2019 value to an investor, you must understand it yourself.nThe numbers are simple; itu2019s the calculations that are complexnInvestment math itself is not complicated. In essence, itu2019s just about understanding whether your company is creating or destroying value by asking:nnWhereu00a0is your company investing itsu00a0financial resources?u00a0Most growing companies invest heavily in sales and marketing or research and development.nWhat is the return on this investment?u00a0u00a0For example, how much gross profit (revenue x gross margin percentage) does a given sales and marketing investment produce?nHow does that number compare to your cost of capital?u00a0If itu2019s higher, your company is creating value. If itu2019s lower, youu2019re destroying it.nnInvestors use this information to determine if their return would be higher than their expectation (e.g., 15% hurdle rate), should you continue down your current path of creating or destroying value. Then, they make their decision based on that calculation.nA caveat Iu2019ll add here is that itu2019s not necessarily a deal-breaker if your company is declining in value. Oil rigs, after all, are considered investment assets, even though they are perpetually declining and will eventually run out (i.e., destroy all of their value). Although this article focuses on calculations that demonstrate value creation, all investment assets can be financed at the right price.nA deep dive into calculating valuenOne of the best metrics you can use to demonstrate value creation is your cohort-level return on investment. Itu2019s a calculation most investors are familiar with, but it may not be as straightforward to companies who donu2019t see it as often. Again, while the metrics and concepts of investment math are simple, itu2019s the process of getting there that requires complex analysis.nWhether you are evaluating these metrics yourself or bringing in outside counsel to assist you, use the process below to show investors you are creating value.nDetermine which information to analyzenThe first step in calculating value is to understand which information from your income and cash flow statements to analyze as u201cinvestments.u201dnStart by dividing your capital allocation into three main buckets: short-term investments, long-term investments and expenses. 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