The top of Amazon’s Hearth TV enterprise, Marc Whitten, needs Amazon was extra forthcoming about Hearth TV gross sales numbers.

    Whitten says Amazon makes the most well-liked streaming gamers in the marketplace, even when third-party metrics companies say that rival Roku has extra market share. Primarily based on Roku’s personal reporting—which counted 19 million month-to-month customers on the finish of 2017, and three.eight billion streaming hours within the third quarter—Whitten believes Amazon is doing higher. However you’ll simply should take his phrase for it.

    “Within the U.S., U.Ok., Japan, and Germany, we’re primary, by far, in each gross sales and utilization, no matter what Roku may say,” Whitten mentioned in an interview throughout CES final week. “We’re sadly not tremendous clear in sharing our information out. I’ll simply say now we have the information and we’re fairly clear.”


    Marc Whitten, Amazon’s Hearth TV VP

    Whitten isn’t simply boasting. His level is that with the most important base of consumers, Amazon can higher perceive learn how to enhance its product, whether or not that’s with new options reminiscent of voice management, or new sorts of content material that aren’t doable with cable or satellite tv for pc TV.

    “We now have tens of hundreds of thousands of individuals utilizing it, and extra engagement than any of the opposite streaming media gadgets,” Whitten mentioned. “So now the query is, what are we lacking that prospects are actually asking for, and now that you’ve this nice set up base, the place can we go subsequent?”

    The destiny of Hearth televisions

    Whitten and firm had a quiet CES in comparison with final 12 months, when Component, Westinghouse, and Seiki launched the first televisions with Amazon’s Fire TV operating system built in. The announcement was a shock, and instructed that Amazon would begin competing with Roku and Google’s Android TV not simply on streaming , however on good TV software program.

    firetvelement Amazon

    The primary Hearth TV Version televisions launched in Could, however none have been introduced since.

    Since then, Amazon hasn’t introduced any new Hearth TV Version televisions, resulting in speculation that Amazon had deserted the endeavor. Whitten says that’s not the case, although he wouldn’t get into specifics on why extra TVs haven’t arrived but. He did observe that Hearth TV Version customers are extra lively in comparison with streaming system customers, and that sure options from the televisions, reminiscent of the brand new “On Now” row for dwell content material, have migrated to the Hearth TV streamers.

    “We’re very invested within the Hearth TV Version. We have now a giant staff engaged on it, we’re very excited, and this isn’t the final second that I’m going to make bulletins,” Whitten says. “It’s not like, ‘Oh, that didn’t work, and that was attention-grabbing.’”

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