AT&T TV is a brilliant idea wrapped in terrible pricing

    After seven months of pilot testing, AT&T TV is now accessible nationwide, and I maintain coming again to 1 query: Why?

    AT&T TV’s huge concept is to supply a well-known TV expertise, however over the web as an alternative of by way of cable or satellite tv for pc. Customers get a streaming set-top field from AT&T that’s preloaded with the AT&T TV service, and it comes with a distant that borrows numerous concepts from cable bins. Because the AT&T TV field runs on Google’s Android TV working system, it additionally helps different streaming apps, reminiscent of Netflix and Disney+.

    Unfortunately, AT&T TV additionally introduced alongside among the causes individuals have been parting methods with cable and satellite tv for pc TV service within the first place, together with long-term contracts, sneaky charges, and drastic value hikes. As a consequence, what might have been a gateway to cord-cutting for hundreds of thousands will as an alternative enchantment to nearly nobody.

    AT&T TV defined

    To be clear, AT&T TV is not the identical as AT&T TV Now (which was beforehand often known as DirecTV Now). With AT&T TV Now, you convey your personal streaming system—whether or not it’s an Amazon Fire TV, Apple TV, Roku, Chromecast, or Samsung sensible TV—after which join service with AT&T and pay as you go.

    AT&T TV hews nearer to the cable and satellite tv for pc playbook. Instead of bringing your personal {hardware}, AT&T offers a field totally free with service and sells further ones for $120 every, with the choice to pay them off in $10-per-month installments. While you need to use different gadgets like Fire TV and Apple TV with the service, the AT&T TV web site and sign-up circulate don’t make this clear. (The service contains 500 hours of cloud DVR storage, so recordings switch throughout gadgets both approach.)


    Unlike with different stay TV streaming providers, AT&T TV contains its personal streaming field.

    More importantly, AT&T TV employs the outdated satellite tv for pc TV trick of requiring a two-year contract with a extreme value hike within the center. So whereas marketed pricing begins at $50 per 30 days, that value jumps to $93 per 30 days after the primary yr. Should you resolve to depart in the midst of a contract, you’ll pay $15 for each month that’s left.

    You can see the total AT&T TV channel comparison on the corporate’s web site, however right here’s how pricing breaks down:

    • Entertainment: $50 per 30 days for one yr, then $93 per 30 days
    • Choice: $55 per 30 days for one yr, $110 per 30 days thereafter
    • Xtra: $65 per 30 days for one yr, $124 per 30 days after that
    • Ultimate: $70 per 30 days for one yr, then $135 per 30 days

    AT&T TV’s Choice, Xtra, and Ultimate plans additionally embody regional sports activities charges of as much as $8.50 per 30 days. And whilst you can defray a few of these prices by bundling web service—$10 off per 30 days with AT&T wi-fi, and $20 off with U-Verse gigabit web the place accessible—these invoice credit additionally go away after the primary yr.

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