In latest years, Apple has gone more durable on touting how personal its iPhones are, from conserving your private information on the system to stop prying eyes from following you round when searching on Safari. In a latest briefing with Apple, 4 key pillars of privateness have been highlighted to me: gather much less information, hold personal information on system, be clear in what information is being collected, and hold iPhones safe.
Out of the field, I really feel iPhones have a tendency to supply extra default privateness than rivals, together with a number of the best Android phones; it does not harm that chips just like the A18 Pro have a safe kernel that retains information locked down on a {hardware} stage, and that Face ID has a one-in-a-million probability to hack.
But there’s much more privacy-centric stuff Apple is doing to assist hold your information safe and personal than first meets the attention. So I’m right here to spotlight a number of the key privateness options I really feel you must learn about and make use of.
Hide and lock apps
If you need to hold sure apps locked away from prying eyes, comparable to banking or courting apps, or simply instruments with lots of info, like Google Drive, iOS 18 and the upcoming iOS 26 have the flexibility to lock or disguise apps. That means, you possibly can present somebody one thing in your telephone with out worrying that they may eavesdrop on apps and knowledge they should not.
Apps may be hidden from view by inserting them in a hidden folder that may solely be accessed with Face ID, Touch ID, or a passcode. To do that, contact and maintain an app you want to disguise in order that the short motion menu pops up, then faucet ‘Require Face ID’ – in the event you’re on an iPhone with out Face ID, that possibility will seek advice from Touch ID as an alternative.
From there, authenticate your self utilizing biometrics or a passcode, then faucet ‘Hide App’. That app will then disappear from the Home Screen and transfer to the ‘Hidden’ folder on the backside of the App Library in iOS.
To merely lock an app, comply with these steps once more, however select ‘Require Face ID’ within the second pop-up menu. This will then require a biometric or passcode authentication earlier than the app may be accessed.
Browsing with out the monitoring

Apple has lengthy positioned Safari as a browser that helps hold your internet browsing personal. And whereas some folks would possibly need much more privateness, I reckon Safari does job at defending your info and what will get shared with third events. One of the newest options to be added to Safari is Intelligent Tracking Prevention, which makes use of machine studying to obfuscate varied trackers and web sites from making a digital ‘fingerprint’ about you.
This was beforehand restricted to Safari’s Private Browsing mode, however is now a default within the browser as of iOS 26, which is currently in a public beta and can roll out absolutely come the Fall.
But proper now, you should use a function referred to as Privacy Report that’ll actively present you the variety of trackers on a web site which can be being prevented by Safari, along with trackers contacted by web sites comparable to Google Analytics. Privacy Report additionally exhibits you what number of trackers Safari has blocked over the previous 30 days and essentially the most prolific tracker that has been making an attempt to construct a profile of you.
This mainly provides you a higher have a look at what web sites do to trace customers and will assist give privacy-conscious of us an thought of what websites they could want to keep away from in the event that they occur to not be utilizing Safari on different gadgets.
Privacy report is accessed by tapping on the menu icon on the left-hand aspect of Safari’s search bar, then tapping on the three dots to open up extra choices, after which tapping on the Privacy report possibility on the prime of the menu to get your report on the web page you are viewing and a normal privateness overview.
Keeping your e-mail personal
I’ve misplaced depend of what number of companies and web sites need me to create an account to do the simplest issues like log into public Wi-Fi or to make a one-off buy, which implies my private e-mail tackle may be fairly public. Apple’s resolution to that is the Hide My Email perform that gives a strategy to create a singular, random e-mail tackle to make use of with web sites and apps so you possibly can hold your precise e-mail tackle personal.
You’ll nonetheless get emails from these random addresses which can be forwarded to your private inbox. But somewhat than needing to maintain on prime of a number of ‘burner’ emails, these addresses can all be managed in a single place through iCloud and deactivated or reactivated as you see match.
One minor caveat right here is you’ll should be an iCloud+ subscriber to get entry to this – Apple is pro-privacy however defined it must cost for this because of the truth that ongoing site visitors administration is required to ship such a service – however in the event you’re already deep within the Apple ecosystem that should not be a past the pale.
Tackle the unknown
With iOS 26, Apple is enhancing its method to tackling spam messages and communications. There are extra choices in how rip-off and spam messages are dealt with because of a reworked Messages app within the upcoming model of iOS 26.
But a core factor is how unknown senders are handled. In Messages, ones from unknown contacts are routed to a devoted space the place you possibly can determine if they’re really from recognized folks, if they’re spam and should be deleted, or if extra info is required to establish who the sender is.
The new Call Screening function will routinely scan calls from unknown numbers earlier than they’re linked and ask the caller to determine themselves and provides a purpose for the decision. Once accomplished, the Phones app will then let an iPhone name, and the gathered info will probably be served as much as the consumer, letting them determine whether or not to just accept the decision or not.
Fighting theft
A function that’s been on iPhone since iOS 17.3, but is barely utilized by 50% of individuals, is the Stolen Device Protection possibility within the native Find My app. It’s off by default, however as soon as enabled within the ‘Privacy & Security’ a part of Settings, it can present an additional layer of safety on your Apple account in case your iPhone is misplaced or stolen, and is exterior of predetermined acquainted places, comparable to your own home (except the function is about to be at all times on).
This comes within the type of not letting a thief change your account or system password in the event that they handle to have entry to your telephone or have realized its passcode, as Face ID or Touch ID must be utilized in tandem with the passcode to make such modifications or change off the Lost Mode that locks the telephone down.
This ought to assist combat towards social engineering schemes that use phishing emails or faux buyer help calls to entry your account password and verification, as biometric safety is required on the similar time.
Some of those options you might be utilizing already, and a few are coming quickly, however these above ought to provide you with a style of the privateness options and instruments iPhones supply. Do you make use of them? Or do you’ve got your individual iPhone privateness ideas? Let me know within the feedback beneath.