CES 2022: GfK drops out alongside Microsoft, Google, Panasonic, Intel over COVID concerns

    More and extra exhibitors are backing out of CES in Las Vegas amid rising circumstances of the contagious omicron variant of COVID-19.
    Sarah Tew/CNET
    This story is a part of CES, the place CNET covers the newest information on probably the most unimaginable tech coming quickly.

    CES 2022 is changing into more and more digital as increasingly more exhibitors cancel plans to attend the Las Vegas shopper tech commerce present in individual subsequent week amid considerations about spikes in COVID-19 an infection charges over the vacation season. On Thursday, analysis agency GfK North America introduced it was transitioning its automotive tech presentation right into a digital occasion. “Acting on growing concerns over employee health, GfK will not present in person at CES 2022 in Las Vegas,” the corporate mentioned in a press launch.In the final 48 hours, Panasonic, IBM, Mercedes-Benz, BMW, AMD and OnePlus both canceled their CES appearances or introduced plans to go digital-only. They be a part of a prolonged listing that features T-Mobile, Microsoft, Google, Meta and Intel, following a pointy rise in circumstances as a result of extremely contagious omicron variant. The present stays set to kick off in individual on Jan. 5 in Las Vegas regardless, although it’s going to even be out there just about.The assertion from Mercedes mirrored the views of many different corporations.”As the health and safety of our customers, partners, employees and guests are our highest priority. In view of the current situation in connection with the COVID-19 virus, we’ve therefore decided to cancel Mercedes-Benz AG’s participation in CES 2022, after intensive consultations,” a spokesperson for the carmaker shared through e-mail on Dec. 29. “Due to the large group of participants and the different country-specific regulations, a solid, safe and harmless planning for all participants is unfortunately not be feasible in the current situation. We deeply regret this decision but consider it necessary.” 

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    Despite the lengthening listing of departing exhibitors, the Consumer Technology Association, which runs CES, mentioned on Dec. 23 that extra exhibitors have signed up for bodily area on the present ground. “While we recently received 42 exhibitor cancellations (less than 7% of our exhibit floor),” the CTA mentioned, “since [Dec. 17] we’ve added 60 new exhibitors for our in-person event.”Though higher-profile corporations are asserting withdrawals, the CTA emphasised that the present ground additionally performs host to small and medium-sized corporations. CTA has left its Dec. 23 tweet, confirming its dedication to in-person plans, pinned to the highest of its Twitter web page.
    Over 2200 corporations are confirmed to take part in individual at CES 2022 in Las Vegas. Our focus stays on convening the tech trade and giving those that can’t attend in individual the power to expertise the magic of CES digitally.— CES (@CES) December 24, 2021

    “CES will and must go on,” CTA president Gary Shapiro wrote in a Dec. 24 LinkedIn put up. “It will have many more small companies than large ones. It may have big gaps on the show floor. Certainly, it will be different from previous years. It may be messy. But innovation is messy. It is risky and uncomfortable.”CTA mentioned it believes the decrease attendance, coupled with vaccination and masks necessities, social distancing measures and the supply of COVID assessments for attendees will make for a safer conference. The fast unfold of the omicron variant and rise in COVID-19 circumstances are making many individuals uneasy. On Dec. 28, the US surpassed 431,000 new day by day circumstances — far increased than final winter’s pandemic peak on Jan. 8, 2021, when the US crossed 294,000 new day by day circumstances, in accordance with the CDC.The wave of exits appeared to start out on Dec. 21 when T-Mobile mentioned that CEO Mike Sievert was now not scheduled to ship a keynote presentation both in individual or just about and that the corporate deliberate to “significantly limit” its bodily presence on the present. Here is the rising listing of corporations which have modified their minds about attending CES, beginning with the latest bulletins:Mercedes-Benz: The automaker introduced on Dec. 29 that it’s canceling its bodily presence.Magna: “Magna’s leadership has decided to withdraw from CES 2022 and cancel the press conference on January 5,” mentioned a spokesperson for the auto components maker through e-mail. The firm additionally tweeted its choice on Dec. 29.AMD: “After careful deliberation, AMD has decided to cancel our in-person presence at CES 2022 in Las Vegas and will instead transition to a virtual experience. While the AMD 2022 Product Premiere was always planned as a digital-only livestream, our in-person engagements will now transition to virtual in the best interest of the health and safety of our employees, partners and communities,” AMD mentioned in a press release on Dec. 28. The firm nonetheless plans to carry its scheduled bulletins on Jan. 4 as a part of its digital-only plans.OnePlus: The telephone maker beforehand deliberate solely an unofficial presence in Las Vegas. But CNET confirmed on Dec. 28 that firm is scrapping its in-person plans, regardless. The information was reported earlier by Bloomberg’s Mark Gurman. OnePlus was rumored to be debuting the OnePlus 10 Pro telephone on the present, and CEO Pete Lau teased final week on the Weibo social community that the telephone’s reveal will likely be coming in January.Microsoft: “The health and well-being of our employees is our ultimate priority. After reviewing the latest data on the rapidly evolving COVID environment, Microsoft has decided not to participate in-person at CES 2022,” the corporate mentioned in a press release emailed late on Dec. 24. Microsoft mentioned it’s going to be a part of the present just about.Google and Waymo: “We’ve been closely monitoring the development of the omicron variant, and have decided that this is the best choice for the health and safety of our teams,” a Google spokesperson mentioned. Alphabet-owned Waymo, which focuses on self-driving automobiles, made the same assertion on Dec. 23.GM: The firm is not going to ship staff or executives to the present, Reuters reported on Dec. 23. CEO Mary Barra will ship her keynote speech on-line.Intel: The chipmaker mentioned that it’ll scale down its presence. “After consulting with health officials and in the spirit of Intel’s safety policy, our plans for CES will move to a digital-first, live experience, with minimal on-site staff,” Intel mentioned on Dec. 23.Lenovo: “After closely monitoring the current surrounding COVID, it is in the best interest of the health and safety of our employees, customers, partners, and our communities to suspend all on-site activity in Las Vegas,” the corporate introduced through Twitter on Dec. 23.TikTok: “In light of the increase in positive COVID-19 cases across the country, TikTok has decided to host a virtual TikTok CES experience for our brands and partners,” the corporate mentioned Dec. 22.AT&T: “The health and safety of our employees and customers is a top priority, so we have decided to forgo in-person participation at CES 2022,” a spokesperson mentioned Dec. 22.Meta: “Out of an abundance of caution and care for our employees, we won’t be attending CES in-person due to the evolving public health concerns related to COVID-19,” the corporate mentioned Dec. 21.Twitter: “The safety and health of our people and our partners are our No. 1 priority. With that in mind, due to the spike in COVID cases across the country in the past week, we’ve decided to cancel our in-person presence at CES next month,” the corporate mentioned Dec. 21.Amazon and Ring: “Due to the quickly shifting situation and uncertainty around the omicron variant, we will no longer have an on-site presence at CES,” Amazon mentioned Dec. 21. A spokesperson for Ring, Amazon’s residence safety subsidiary, issued an similar assertion. Pinterest: The firm introduced its change of plans on Dec. 21.Nvidia: The firm has been “cautious from the start” and is ready to ship a digital tackle on Jan. 4 at 8 a.m. PT, a spokesperson mentioned on Dec. 21.T-Mobile: The “vast majority” of its crew will not head to Vegas, although the corporate will stay a sponsor. “We are prioritizing the safety of our team and other attendees with this decision,” the provider mentioned in a press release on Dec 21. “T-Mobile’s entire team looks forward to an in-person CES 2023, which we hope includes an onstage keynote in front of a live audience.”The choices comply with the US reaching the grim milestone of 800,000 COVID-19 deaths earlier this month, in accordance with the Johns Hopkins Coronavirus Resource Center. Several corporations will nonetheless host press conferences the day earlier than the present begins, together with some that now not plan to have a bodily presence on the tech present. CNET will livestream these on our important YouTube web page and on our CNET Highlights YouTube web page as a part of our CES 2022 protection. The present schedule for press day follows.CES 2022 press day, Jan. 4 (all instances are Pacific)7 a.m.: AMD and TCL8 a.m. LG Electronics and Nvidia9 a.m.: Hisense10 a.m.: Intel11 a.m.: Qualcomm12 p.m.: John Deere1 p.m.: Canon2 p.m.: Ottonomy3 p.m.: Hyundai5 p.m.: Sony6:30 p.m.: Samsung

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