After greater than a yr out of sight, Alexa+–the new Alexa with its AI-powered revamp–took middle stage at a crowded coming-out celebration in New York City on Wednesday, and I received a first-hand have a look at what this turbocharged voice assistant can do.
Following the massive unveiling, we have been all led to an indication corridor with a few half-dozen break-out rooms, the place we have been in a position to see and listen to—however not take part in—Alexa’s new conversational methods, from controlling sensible house units and researching sports activities tickets to suggesting recipes and dialing up tunes on Amazon Prime Video.
If all that feels like previous hat, take into account this: While the previous Alexa requires falling again into what Amazon units head Panos Panay rightfully described as “Alexa-speak,” the brand new Alexa is a much more versatile and understanding companion, able to sussing out your intentions from the vaguest of queries, and—not less than, from what I noticed on Wednesday—getting it proper greater than it failed.
While the demonstrations we noticed appeared fastidiously choreographed, we have been regularly assured that what we have been seeing and listening to was the “live” Alexa+, slightly than a canned demo—and from somebody who’s spent a good period of time with ChatGPT’s Advanced Voice Mode, the exchanges sounded real.
Here are my largest takeaways after sitting by Amazon’s Alexa+ show-and-tell, beginning with…
Alexa+ didn’t make many errors
Naturally, everybody’s ready for the brand new AI-powered Alexa to bungle a command or begin hallucinating, however the demos I noticed on Wednesday went surprisingly easily.
Granted, the Amazon presenters readily available have been probably sticking to a pre-arranged script, asking the identical questions and issuing the identical instructions time and again.
Still, the questions and queries have been open-ended sufficient to ask errors. Yet I witnessed just one real screw-up on Alexa+’s half: When requested to maneuver a music choice to a speaker in “the office,” it as an alternative started taking part in an episode of The Office on Peacock. Oops!
On a couple of different events, Alexa+ appeared to freeze when requested a query, however these pauses could possibly be chalked as much as the din of the demonstration corridor (I actually had a tough time listening to) and/or an overloaded Wi-Fi community.
Alexa+ might make controlling the sensible house a lot simpler
One of the largest ache factors when utilizing voice assistants to manage sensible house units is the dreaded, “Sorry, I don’t know which light bulb you mean,” or “I can’t help with that.” It’s gotten so unhealthy currently that I virtually by no means use my sensible audio system for sensible house management anymore, relying as an alternative on apps, routines, or old style buttons and switches.
Alexa+ guarantees to get us utilizing our sensible audio system once more, thanks primarily to its capability to ponder what we’re saying after which deducing what our intentions are.
For instance, in a single demo, Alexa+ was requested to activate the sunshine within the “sitting room,” an space (we have been instructed) that hadn’t been beforehand outlined throughout the sensible house setup. The new Alexa turned on a lamp positioned close to a settee, accurately guessing that the sunshine was situated in a sitting space. Of course, a house might need a number of completely different potential “sitting areas” with a number of lamps subsequent to sofas, however the demonstration does present how Alexa+ can get inventive (hopefully not too inventive) with regards to understanding sensible house instructions.
We additionally noticed how Alexa+ can pull up movies out of your Ring historical past, plucking out picks primarily based on queries like, “Show me when the kids were playing in the snow,” in addition to (in a separate demo) how Alexa+ might make it approach simpler to maneuver music from one sensible speaker to a different, slicing down on these irksome “Sorry, I don’t see a dining room speaker” flubs.
Just ask, and Alexa+ can name up clips out of your Ring video historical past.
Ben Patterson/Foundry
Finally, there’s the promise of Alexa+ creating routines primarily based on natural-language voice prompts.
For instance, this question: “The family is having a hard time getting ready for bed at night, can you help create a routine to solve that,” yielded this automation: “Every night at 9 p.m., Alexa will announce ‘it’s time to get ready for bed’ on all devices, then all the lights will dim to 50 percent brightness before turning off completely.”
Not unhealthy, and you may all the time observe up with tweaks to good the routine.

Alexa+ can create routines primarily based on natural-launguage queries.
Ben Patterson/Foundry
It could possibly be a game-changer within the kitchen
I’ve not too long ago been fascinated by how generative AI can make an excellent cook’s companion, crafting recipes on the fly and making strategies on ingredient substitutions, however Alexa+ might take these skills to the following degree.
Besides the truth that the brand new Alexa can function from a kitchen sensible show–a far simpler setup than juggling a cellphone with slimy meals palms—Alexa+ can keep in mind what components you’ve gotten (you’ll need to inform it or present it what’s in your cabinet or fridge), and it may possibly additionally pay attention to who within the household likes what, then order the correct components on Amazon Fresh or one other supported on-line grocery retailer (“supported” is the important thing phrase; extra on that in a second).
I additionally like the truth that Alexa+ sources 1000’s of recipes from associate publications—that means it’s not simply scraping recipes off the net after which concocting its personal variations (with generally questionable outcomes).
It is usually a little too chatty
Similar to the traditional Alexa, the brand new AI Alexa might be one thing of a motor mouth, nattering on excitedly about the way it “loves” that track you picked, praising you for “hitting the nail on the head,” opining {that a} sure TV present is the “perfect antidote to the Sunday blues,” and so forth.
Such verbal prospers will probably be acquainted to anybody who’s chatted with ChatGPT in Advanced Voice Mode, and the sycophantic buttering-up will get tiresome after awhile. I can definitely think about instances once I’d need Alexa+ to easily tee up a playlist with out the asides.
Luckily, I used to be instructed that will probably be doable to tone down Alexa+’s responses with a immediate like, “Simpler please.”
Alexa+ works the most effective with Amazon companions
The quantity of duties that Alexa+ can really do, from teeing up music tracks to reserving dinner reservations, scheduling occasions and repair appointments is spectacular, and stands in distinction to how ChatGPT and Google Gemini are nonetheless pretty remoted inside their respective chatboxes. (Gemini is taking its first steps within the sensible house through extensions within the Gemini app.)
But a lot of Alexa+’s skills are tied to service suppliers which have already partnered with Amazon. So, you possibly can guide a carpet cleansing appointment because of Alexa’s integration with Thumbtack, you possibly can’t guide an annual checkup by ZocDoc, which hasn’t teamed up with Amazon–not less than not but.
And whereas Alexa+ will be capable of order groceries from Amazon providers like Amazon Fresh and Whole Foods, it most likely received’t be a lot assist for a FreshDirect buyer like me (or not less than not till FreshDirect forges an alliance with Amazon).

Many of Alexa+’s coolest skills are tied to these providers which have partnered with Amazon.
Ben Patterson/Foundry
You’ll must belief Alexa+ with an terrible lot of private data
Some of probably the most spectacular demos throughout Wednesday’s unveiling concerned Alexa+’s skills to soak up prolonged paperwork—together with private ones—which it may possibly then summarize and reply questions on. In one instance, the brand new Alexa poured over a posh owners affiliation settlement, explaining the varied guidelines and plucking out key particulars.
Alexa+ may also keep in mind private preferences, similar to favourite eating places, who your finest buddies are, what music genres you prefer, and so forth. The extra Alexa+ is aware of about you, the extra highly effective it will get as a private assistant.
But as with the “classic” Alexa, privateness will certainly be a thorny concern with Alexa+, and one ought to most likely assume twice earlier than permitting the AI to scour delicate paperwork like well being or monetary data.
For its half, Amazon says the brand new Alexa is designed to “protect [the] privacy and security” of its prospects, whereas offering “transparency and control.” Amazon additionally notes that it’s going to “centralize” privateness controls, whereas promising “world-class privacy and security protection” by the “secure infrastructure” of Amazon Web Services.
Echo show house owners will get first dibs on Alexa+
The new Alexa will work on “almost all” present Echo units, together with the diminutive Echo Dot, I’m instructed. (Some of the “earliest” Amazon sensible audio system received’t work with Alexa+, together with the first-generations of the Echo, Echo Dot, and Echo Plus.)
That mentioned, you’ll have to be the proprietor of an Echo Show show to get first dibs on the brand new Alexa. Amazon is rolling out Alexa+ in phases (beginning within the “coming weeks”), and house owners of Echo units with shows—together with the Echo Show 8, 10, 15, and 21—will get entry first.
If you do grow to be an early Alexa+ person, the brand new assistant will work throughout all of your suitable Echo units, together with speaker-only merchandise just like the Echo Dot.
[Further studying: These are the best smart speakers and displays]
Alexa+ will probably be an ideal Prime perk
Once the free early entry interval is up, Amazon will cost $19.99 a month for Alexa+. “Ouch,” I initially thought, however that wasn’t the complete story.
As it seems, Alexa+ will probably be free for Prime members, making the brand new Alexa the most recent Prime profit. That’s terrific information for these (many) of us already shelling out for Prime, and thus making it much more probably {that a} lapsed Alexa person like me will give the brand new AI-enhanced model a go.