Black Friday could also be a time of rampant consumerism. But I deal with it as a chance for savvy consumerism—if this era of gross sales is baked into the system, we could as effectively make the most of it. I attempt to store sensible.
Unfortunately for me (and everybody else), the definition of “smart” is lots more durable to determine this yr.
Memory costs have risen, for starters. In the previous few weeks, the price of DDR5 RAM shot up by 100 percent or more, relying on the package. DDR4 trailed not far behind. (Yet another factor AI is ruining.) Module distributors won’t be increasing supply a lot both, which is outwardly inflicting PC producers to buy up as much as they can. Also, delays in the release of recent RAM kits.
Meanwhile, the total impact of the U.S. tariffs looms within the background, too. After the vacation retail rush, consultants anticipate that companies may have run out of products stockpiled at decrease costs.
Which means come 2026, constructing a PC (or purchase any tech gadget) may become financially rough. Painfully costly RAM is the beginning. Next might be greater costs for graphics playing cards, adopted by even slower launch of recent mid-range GPUs. I might see subsequent yr and past feeling worse than 2021’s darkish combo of pandemic shortages and cryptomining.
So I preserve asking myself what tech I should buy this month.
Not simply PC elements, however every part. I’m weighing what else might rapidly change in availability or price—and how briskly it might change. I’m pondering over my small stock of products and their ages, and the way a lot life they’ve left. I’m racking my mind for objects I by no means take into consideration however would hate to interchange at exorbitant price.
Storage can also be going up in worth, although not as quick as reminiscence. I’m very doubtless selecting up a drive or two throughout this Black Friday.
Foundry
And I’m asking myself what I believe would maintain up, particularly if tech begins to gradual and even stagnate with its releases, attributable to excessive manufacturing prices.
Components normally aren’t price efficient to purchase and maintain, for instance—you lose cash for the privilege of holding them in storage. But in the event that they change into costlier and scarce, and their efficiency holds? That modifications the calculus.
So additional RAM and SSDs? With how I function, I’ll want them down the road.
But my Ryzen 5000-series construct that I solely use periodically for encodes? I could make that stretch.
As for my laptop computer scenario, the place I squeak by with a couple of outdated ones starting from 8 to 11 years outdated, I’m resigned to ultimately shifting to Linux till the {hardware} lastly feels too gradual.
Honestly, purchasing this Black Friday looks like a grocery retailer run—juggling what I would like, what’s good for me, and what’s going to assist me burn up what I’ve already obtained available.
Deal searching is much less entertaining consequently, however I want that to the prospect of paying 50, 100, 140 p.c extra (and even better) for objects I’ll want sooner or later.
In this episode of The Full Nerd
In this episode of The Full Nerd, Adam Patrick Murray, Brad Chacos, Alaina Yee, and Will Smith reply everybody’s questions throughout a Q&A blitz. Well, not everybody, since we will’t podcast for all the day (sadly). But we did sort out the Steam Machine (once more), Windows subscriptions, AI making us stupider, and a heck of much more. Loads of Xbox speak extra.
I’ll have additionally dug deep into my ideas on the Steam Machine. (I’m nonetheless so bummed to have missed the dialogue final week when Steve and Sean had been round.)
Also, we dunked on the idea of Windows as an agentic OS. As is correct.

Willis Lai / Foundry
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And in case you want extra {hardware} speak throughout the remainder of the week, come be a part of our Discord community—it’s filled with cool, laid-back nerds.
This week’s pocketful of nerd information
After final week’s Steam Machine announcement, the information feels comparatively quiet—however no much less fascinating. I undoubtedly uttered a phrase I can’t repeat right here after seeing the bit in regards to the tape storage normal and the 100TB of compressed knowledge it would maintain.
- Silverstone is now serving up a smaller dose of nostalgia: I’m nonetheless not as offered on this retro case’s appears as the remainder of the PCWorld employees—although that’s undoubtedly not Silverstone’s fault. (Some issues I simply want to depart previously.) But if I had been to do a sleeper construct, it’d be on this littler mATX field.
- Respect to an OG: Tape storage isn’t simply nonetheless alive and kicking, it’s thriving. A brand new normal that may maintain 100TB of compressed knowledge on a 40TB cartridge? Daaaaaaamn.
- File under ‘Don’t need it, but want it’: Mike Crider reviewed one other nifty Raspberry Pi-powered author’s gadget. I don’t want it, since I take advantage of my telephone with a Bluetooth keyboard for distraction-free writing. (Don’t know why it really works for me, however it does.) But gosh, this appears so neat.
- The internet went spotty because of one file: I’m glad that for as soon as, a significant web outage (this time, it was Cloudflare’s servers that barfed) is because of good old school, easy human error. I wanted a break from all the safety assaults this yr.
- Are NPUs already dead in the water? PCWorld contributor Chris Hoffman neatly dissects the state of “AI PCs” and the way GPUs nonetheless eclipse NPUs for native AI computing.
- “It’s not a matter of if the capacitors will fail, simply when”: Still personal a Voodoo 2 card? You could need to carry out some elective surgical procedure on it to assist protect its longevity.

Tyler Keillor / Fossil Lab
- ‘Dinosaur mummies’ would make a great band name: I believe it’s metallic as heck that residing creatures can die and depart impressions within the atmosphere so detailed, you’ll be able to see the feel of their pores and skin in clay millennia later.
- Don’t get scammed during Black Friday! Worried about your family members and scams throughout this vacation purchasing interval? I obtained you. You can simply go alongside these recommendations on tips on how to keep secure throughout this chaotic time of yr.
- Love that efficiency: As somebody who watches her utility payments like a hawk, I dig this idea out of the UK: Build a server shed in an individual’s yard, then take the warmth generated and repurpose it to heat up properties. I’m all about that repurposing.
- Heck yeah, I want Firefox custom shortcuts: I really like Firefox, and I advocate its utilization to anybody who’ll trouble listening to me. (Its reader mode is A+.) I additionally love customized keyboard shortcuts, so I’m trying ahead to the wedding of those two issues.
- Redstone Redstone Redstone: Part of AMD’s new FSR Redstone know-how already launched with Call of Duty 7, however extra continues to be to return on December 10. I count on The Full Nerd crew will chew onerous on no matter information involves mild.
- Uh, guess I’m getting my flu shot ASAP: Chalk this up as a common PSA. In case you had been pondering of delaying this yr attributable to earlier milder flu seasons (and even outright skipping), maybe rethink. As I’m.
Catch you all subsequent week—I’ll be within the thick of masking Black Friday gross sales on PCWorld, along with no matter offers we chat about on the present. That features a stay weblog on Black Friday correct (November 28) helmed by yours actually, from about 9am to 12pm Pacific (and Brad earlier than that).
If you see nothing however “Yo, get this HDMI cable for $4,” “Hey, this very decent office chair is $130,” and “This insanely badass router dropped to $280,” effectively, you already know the rationale behind my laser concentrate on boring stuff.
Alaina

