Incogni review: The set-it-and-forget-it online privacy solution

Best Prices Today: Incogni

Incogni in short:

• Data elimination websites: 420+, plus a further 2,000+ customized removals
• Data eliminated data: Yes, for each web site
• Identity monitoring: No
• Free model out there: No
• Cost: $15.98 monthly, or $95 for one 12 months

Most persons are unaware of simply how a lot of their knowledge is out on the internet out there for anybody to purchase and promote. Most of that is completed by data-aggregator and data-broker web sites which hoover up as a lot data as attainable about as many individuals as attainable. They then match this knowledge to every particular person to create private profiles which might be then packaged and offered on-line.

There are so many of those data-broker websites now that it’s almost unattainable to take away your knowledge from every by yourself. As a consequence, numerous private data-removal companies have cropped as much as assist prospects with this course of. Incogni, from the well-known VPN Surfshark, might be probably the most well-known and common data-removal service—on the time of this writing it has processed over 245 million elimination requests

It makes your entire technique of eradicating your knowledge from these websites straightforward and efficient. All requests are automated and the service even frequently sends new requests to ensure your knowledge by no means reappears sooner or later.

What are Incogni’s options and companies?

Incogni is a private data-removal service that delivers in a straightforward and automatic format. Using its database of greater than 420 data-broker web sites, it sends elimination requests in your behalf and requests that your knowledge be added to suppression lists so it doesn’t reappear, and follows up each 60 to 90 days for so long as you’re subscribed.

The service takes benefit of privateness legal guidelines in each the U.S. and EU to power knowledge brokers into compliance. It leverages these authorized frameworks in a extremely intelligent manner too—the elimination of your private knowledge is just not solely a request, however truly a obligatory authorized requirement.

All of the elimination requests and their progress will be discovered beneath the Dashboard in your Incogni account on its web site. Each request is proven as “In progress” or “Completed” primarily based on whether or not the info dealer has processed and confirmed the elimination.

Sam Singleton

You can click on on the drop-down subsequent to every request to see extra detailed data together with the info eliminated and a abstract of the data-broker web site itself. Each request comes with a novel ID and reveals the final time it was up to date and the common decision time for the request as properly. Incogni will follow-up with further elimination requests periodically to make sure your knowledge doesn’t reappear on that web site sooner or later.

If you go for the Ultimate or Family Ultimate plans, you’ll additionally acquire entry to Incogni’s Custom Removals characteristic. With this software you may manually add your individual knowledge dealer or public search websites not coated by the service’s computerized removals. When I reached out to Incogni about this software, a consultant assured me that every particular person Custom Removal request is personally dealt with by an Incogni agent. As far as I do know, there isn’t any different service in the marketplace that offers its prospects the identical individualized consideration. That alone ought to be applauded.

Incogni

Custom removals can even cowl websites outdoors of information brokers and conventional public search websites. This contains enterprise and firm data websites, authorized assets, restricted court docket document websites, and extra. Not every little thing will be eliminated, however Incogni will give it a attempt if it may possibly.

As you’re permitting Incogni to deal with numerous extremely private knowledge, you wish to be certain your knowledge is in secure fingers. According to its privacy policy, Incogni solely shares your private knowledge to course of a elimination request with every knowledge dealer. 

It doesn’t promote, nor ever has offered, the non-public knowledge of consumers. It complies with all private rights in response to U.S. and EU knowledge safety legal guidelines. Customer knowledge is just retained for a most of 12 months after you cancel the service.

Finally, Incogni underwent a third-party safety audit by Deloitte in August 2025 and the agency gave it a profitable third-party assurance ranking. These all lead me to imagine that Incogni is doing its half to take care of the integrity of the huge person knowledge it’s aware about.

How a lot does Incogni price?

Incogni presents 4 subscription tiers: Standard, Unlimited, Family, and Family Unlimited. Each tier is obtainable in both a month-to-month plan or annual plan. 

The Standard and Family plans are almost an identical, as are the Unlimited and Family Unlimited. Opting for the “family” variations of every gives the identical service for as much as 5 members on a single plan.

The Standard plan is obtainable for $15.98 monthly or $95 yearly (at $7.99 monthly), which is a 50 p.c low cost. With the Standard plan you get entry to automated elimination requests for over 420 knowledge dealer websites, as much as three completely different emails, telephone numbers, and addresses per individual, plus recurring removals so long as your subscription lasts.

The Ultimate plan is $29.98 monthly or $179 yearly (at $14.99 monthly). If you go for the Ultimate plan, you’ll get every little thing from the Standard plan plus limitless customized elimination requests for over 2,000 further websites, plus stay telephone assist.

While the month-to-month worth does appear costly, the annual plans are way more inexpensive. Additionally, whereas knowledge brokers have between 30 and 45 days to answer a elimination request, Incogni will proceed to complete up any excellent removals even when your subscription runs out. 

Incogni additionally presents a 30-day money-back assure on all plans, which is much more incentive to present it a attempt for those who’re curious.

Incogni: Getting began

Incogni

Getting began with Incogni is fairly simple. After sign-up you may create your account and start coming into your private knowledge. This contains emails, addresses, telephone numbers, and names or aliases you might be related to, plus your delivery date. 

The service permits every person to enter as much as three emails, telephone numbers, and residential addresses—every electronic mail must be verified although. I’d advocate that everybody make the most of this and replenish these further knowledge factors, even for those who haven’t used these previous addresses or numbers in a very long time. Old knowledge has a humorous manner of following you round years and even many years later.

After you enter on this data, Incogni will ask you to grant it the facility to make requests in your behalf and away you go.

Incogni will take over at this level and start routinely sending out elimination requests to recognized data-broker websites. You can see every request and its progress on the dashboard. The variety of requests will balloon rapidly. Just on my first day alone Incogni had despatched out 585 requests, and every time I reloaded the web page an increasing number of have been marked as accomplished.

Sam Singleton

Once the requests start, you might obtain some emails from knowledge brokers themselves verifying that they’ve eliminated your knowledge from their websites. For me personally, I solely acquired two or three over the course of some weeks. The overwhelming majority of those verification emails are despatched on to Incogni so that you received’t be spammed.

How are Incogni’s outcomes over time?

From day one Incogni was exhibiting outcomes. This truthfully stunned me as knowledge brokers have a month or extra to answer knowledge elimination requests. Additionally, Incogni itself reveals the “Average resolution time” for every knowledge dealer beneath the Requests tab and most of them have averages within the two to a few week vary. Still, after simply 24 hours I already had a number of pages of accomplished removals. Flash ahead to a month later and I now have 743 requests despatched, 662 removals accomplished, and 81 nonetheless in progress. 

Sam Singleton

A neat little addition that Incogni contains on the dashboard is the quantity of “Time saved” which is predicated on an estimate of how lengthy it might take to submit every request manually. In simply this quick period of time it claims to have saved me over 496 hours—which quantities to an insane quantity of additional time I’d have needed to put in simply to do that myself.

Another helpful factor that Incogni does is request not solely that your knowledge be eliminated, but additionally a request to suppress your knowledge. This signifies that an information dealer has agreed to by no means re-collect any of your private data sooner or later. 

As of the time of writing, I’ve 102 suppression record entries, which means that I’ll by no means have to fret about these websites amassing my knowledge once more. This is, at the least, in concept. While I can dig into the requests web page and see which brokers are suppressing my knowledge, I would want to individually attain out to every to substantiate this. Something that I, and most different individuals don’t have the time to do. It ought to be famous that whereas Incogni doesn’t confirm that your knowledge has been eliminated on non-public knowledge dealer websites, it does confirm removals on public search websites.

In truth, that is the inherent drawback with Incogni’s service: As most elimination confirmations are despatched to Incogni, you must belief that the info it claims it eliminated has truly been eliminated. Of course, Incogni isn’t the one private data-removal service that has this drawback—it’s inherent to your entire business. 

To Incogni’s credit score, they do that on function so that you just aren’t spammed with lots of, and even 1000’s, of elimination affirmation emails. Out of curiosity, I visited a couple of public search websites at random from the record of these confirmed to be eliminated by Incogni simply to verify if my knowledge was actually wiped. 

All besides one, Spokeo, had certainly eliminated any hint of me from their web site. Spokeo nonetheless had a profile on me, however as a consequence of it being behind a paywall I wasn’t capable of confirm what knowledge it had. This isn’t precisely a problem with Incogni’s service, moderately these public search websites that don’t comply with suppression usually re-add profiles over time. 

Incogni tries to maintain these recurrences to a minimal by periodically resubmitting new elimination requests. And certainly, a brand new pending request by Incogni was already underway for Spokeo once I checked.

Sam Singleton

At the highest of the Incogni Dashboard, I often discovered a crimson banner indicating that Incogni discovered further information which may belong to me. When I clicked on the banner, it took me to a “Verify your record” display the place I used to be requested to double-check some attainable aliases that Incogni had recognized as potential matches. 

Most of those have been solely tangentially associated to me—similar first title, comparable ages, and many others. Some of them have been clearly not me with utterly completely different data that left me baffled as to why they’d be potential matches. 

When I questioned Incogni about this they mentioned that the document verification software is consistently studying and enhancing upon itself. As it’s nonetheless comparatively new, it could produce outcomes that appear puzzling. They assured me that over time—and with sufficient person enter—the software would turn out to be way more exact. So for now, customers have an incentive to kind via the head-scratchers to be able to enhance the algorithm and obtain extra correct outcomes sooner or later.

What knowledge does Incogni take away?

Incogni checks for private knowledge on each public search websites in addition to non-public knowledge brokers. As talked about beforehand, this record presently totals over 420 websites. 

The kind of knowledge that Incogni sends elimination requests for embrace any present or former names, bodily addresses, electronic mail addresses, and telephone numbers related to you. The extra data you present to Incogni, the simpler it’s at eradicating all your knowledge. This is why it’s at all times a good suggestion to fill in all out there bodily handle, electronic mail, and telephone quantity slots allowed in your profile in Incogni. 

For public search websites, Incogni checks on your data first, then sends a elimination request. Once the elimination has been confirmed, Incogni verifies the elimination and gives you with the entire data eliminated.

As for personal knowledge brokers, the method is a bit of trickier. These firms have the flexibility to refill much more knowledge on a person person and customarily preserve their practices (and purchasers) hidden. Consequently, it’s subsequent to unattainable for Incogni to confirm your knowledge with these websites. Instead, it takes a shotgun strategy by sending out mass elimination requests to all of the non-public knowledge brokers it tracks, requesting that your knowledge be eliminated. It doesn’t verify that your knowledge has been eliminated; it simply marks the standing as “Completed” when the dealer confirms the elimination.

While this might sound unreliable, most of those knowledge brokers are positioned within the U.S. or EU the place there are large fines for mishandling elimination requests due to legal guidelines such because the GDPR (General Data Protection Regulation) and the CCPA (California Consumer Privacy Act). Therefore, it’s secure to imagine that these elimination affirmation responses that Incogni receives are true.

Is Incogni value it?

Yes, Incogni is totally value utilizing for anybody who values their privateness. Keeping private data off the web is a vital step in combating identification theft, scammers, harassment, and extra. Incogni automates your entire course of making it lifeless easy to make use of—it’s as straightforward as simply setting and forgetting.

It will be onerous to justify one other month-to-month (or yearly) subscription in in the present day’s world, however the payoff in privateness with Incogni will be big. I do want that there was a technique to see elimination confirmations from every web site moderately than simply trusting Incogni that it acquired them in your behalf. Still, that’s a minor gripe and for those who put within the legwork you may most likely confirm this your self.

Overall, the service works rapidly and effectively to take away and suppress knowledge brokers from amassing and promoting your private data. When it involves data-removal companies, Incogni is the one to beat.

Editor’s be aware: Because on-line companies are sometimes iterative, gaining new options and efficiency enhancements over time, this evaluate is topic to alter to be able to precisely mirror the present state of the service. Any adjustments to textual content or our last evaluate verdict will likely be famous on the high of this text.