When Apple lastly launched its M1 Max processor in October, the Internet predictably noticed darkish days for PC laptops. Some even felt unhealthy for PC laptop computer makers being uncompetitive with the MacBook Pro for maybe “years.” Those predictions might must be retuned a bit now that Intel and Nvidia have each come out swinging at Apple, nonetheless.
Nvidia was the primary to step on Apple’s sneakers when it introduced its new GeForce RTX 3070 Ti and GeForce RTX 3080 Ti Laptop GPUs. Nvidia casually in contrast not simply its latest GeForce RTX 3080 Ti Laptop GPU towards Apple’s quickest M1 Max, but additionally the way more pedestrian GeForce RTX 3060 Laptop GPU utilizing Autodesk Arnold, Blender, Chaos V-Ray, OctaneRender and Redshift.
As you’ll be able to see from the comparability with the MacBook Pro 16’s M1 Max, each the brand new GeForce flagship and the far blander RTX 3060 Laptop GPU merely crush the M1 Max. And by crush, we imply crush, as a result of when a GeForce RTX 3080 Ti Laptop GPU takes 10 minutes to carry out a render and a GeForce RTX 3060 Laptop GPU takes 22 minutes utilizing Autodesk Arnold, versus 78 minutes for the M1 Max, it’s a beat-down. That’s an 87 p.c lower in rendering time for the RTX 3080 Ti vs. the M1 Max, and a 78 p.c benefit for the RTX 3060. That’s a shellacking irrespective of the way you depend it for working creators, but it surely ought to be identified that many of those apps have lengthy been optimized for Nvidia’s GPUs, giving GeForce a house subject benefit.
Nvidia
For instance, it’s not clear if the testing Nvidia did for Blender Cycles used the model that’s at present being ported to Apple’s M1 and Metal API. We’d guess not because the presentation would have been based mostly on numbers seemingly ready properly earlier than CES 2022 to satisfy approval for public dissemination. With Blender help nonetheless in pre-beta stage, it’s extremely uncertain the Blender rating is operating an alpha model.
So is it honest if Nvidia exhibits off a stack of benchmarks arguably optimized for its GPU versus the unknown amount of M1 Max help? It relies upon.
If your thought of a superb time is to get right into a yelling match on Twitter whereas sporting an Apple crew jersey over the “unfairness” of Nvidia’s outcomes, then it’s undoubtedly not honest. If you’re a working skilled who will get paid to shovel pixels in Autodesk Arnold, Blender, V-Ray, OctaneRender, or Redshift, then it’s most actually a good check, because the solely factor you in all probability care about is how briskly your {hardware} could make you cash.
Intel steps up too
After Nvidia poked Apple within the nostril just a few occasions, Intel jumped into the ring later that morning by saying that its new 12th-gen “Alder Lake” laptop CPUs are quicker than not solely its older 11th-gen Tiger Lake H CPUs and AMD’s Ryzen 9 5900HX, but additionally Apple’s M1 Max. So sure, because the slide under says, the quickest cellular processor. Ever.

Intel
What’s that based mostly on? Fortunately, accountable corporations present their homework as Intel did. In truth, Intel exhibits far more of its work than Nvidia did in its video, which publishes the outcomes, however no details about the way it examined the laptops.
Intel says its efficiency outcomes for the Apple M1 Max is estimated based mostly on: “public statements made by Apple on 10/18/2021 and measurements on Apple M1 Max 16″ 64GB RAM Model A2485. The metric used is the geometric mean of an n-copy SPECrate run of the C/C++ integer benchmarks in SPEC CPU 2017.”
For the uninitiated, SPEC is printed by Standard Performance Evaluation Corporation, an industry group that has come collectively to create numerous agreed-upon assessments and proclaims itself a “beacon of truth for 30 years.” Members embrace a who’s who of tech corporations together with AMD, Apple, Intel, and Nvidia. You’re usually required to publish a lot of the nice print, together with what was used to compile the executables for the check too.
In Intel’s case, it stated it used ICC for the Windows laptops and Apple’s Xcode 13.1 for the M1 Max. To its credit score (though some would say it’s simply to keep away from additional Imperial entanglements), Intel discloses way more particulars on the way it achieved its declare here.

Intel
Still, the upshot of Intel’s assessments says that even at 28 watts or so of energy consumption, it’s simply outperforming the M1 Max in a check even Apple has signed onto. As you push the wattage envelope of the Core i9-12900HK you’re maybe close to 45 p.c extra efficiency than that M1 Max.
So, what must you imagine? One drawback with SPEC benchmarks, although typically based mostly on precise utility code, is the shortage of relatability for customers. They might be helpful for laptop science college students arguing within the quad, however for most individuals they’re fairly esoteric. We’d in all probability need to see one thing we will relate to earlier than figuring out if and the way a lot of a beat down the brand new 12th-gen Alder Lake provides the M1 Max. It’s very exhausting to argue towards a check printed by a benchmarking group even Apple is a member of although.
And it’s good Intel printed its homework. We want Nvidia would have stated a bit of extra about the way it examined the laptops towards the Apple M1 Max—did the workloads embrace ray tracing options that GeForce GPUs pack devoted {hardware} for? But it’s exhausting to complain about what Nvidia did when Apple has been publishing outcomes just like the one under. This is a benchmark end result Apple confirmed off for the M1 Max’s launch and, frankly, we nonetheless do not know what Apple based mostly it on. The darkish grey line represents MSI’s killer GE76 Raider gaming laptop that’s truly—to Apple’s credit score—displayed as being quicker than the M1 Max. The lighter grey line is a Razer Blade Advanced, which is barely slower than the M1 Max. Both are outfitted with a GeForce RTX 3080 Laptop GPUs.

Apple admits its slower than Nvidia’s GeForce RTX 3080 Laptop GPU, but it surely’s actually signaling simply how energy environment friendly it’s.
Apple
The M1 Max might lose or come near Nvidia’s GPUs in uncooked efficiency, however Apple’s actual victory is its energy consumption. Apple’s M1 Max and its TSMC 5nm course of is certainly spectacular for the ability it consumes. At the identical time, simply what the hell was Apple testing? We have little question the M1 Max is certainly environment friendly, however of the three “our bars are longer” displays, Apple’s is the thinnest on precise particulars and largely leaves you questioning simply the way it decided what it did. If you’re involved over Nvidia or Intel being honest, you ought to be much more involved about Apple’s claims.
In the tip, customers ought to at all times take any vendor’s claims with a grain of salt. Wait for unbiased evaluations utilizing assessments that relate to what you truly do along with your laptop computer earlier than deciding what to purchase.
One of founding fathers of hardcore tech reporting, Gordon has been overlaying PCs and parts since 1998.