In 2015, I noticed the perfect demo that you just’ll in all probability by no means see: the press-only demo of the Microsoft HoloLens.
This week, Microsoft celebrates its 50th anniversary on April 4, 2025, and at PCWorld we’ll be spending a while wanting again on the way it acquired right here. But PCWorld additionally celebrated one thing else much more essential: the lifetime of our colleague, Gordon Mah Ung.
Gordon handed away from most cancers final December, and over the weekend PCWorld employees each previous and current gathered collectively to speak about what made Gordon particular. For me, it was a time to mirror. My personal profession started about 30 years in the past, about the identical time that Gordon moved over from newspapering into expertise journalism.
Now that he’s gone, it’s made me notice one thing our society struggles with; asking Gordon about his life could be a tacit acknowledgement that it was ending. It’s a disgrace. I want I requested him what PCs, merchandise, and demos made the largest affect on him over his a long time of protecting expertise in magazines and on the internet. What stood the out strongest to an individual who noticed nearly every thing tech needed to provide this century?
In honor of Gordon, and simply in time for Microsoft’s 50th, I wish to share the good tech demo I’ve ever seen: the closed-doors HoloLens hands-on that Microsoft confirmed off on Jan. 21, 2015.
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The mom of all (Microsoft) demos
Microsoft doesn’t usually invite journalists to its headquarters in Redmond, Washington, and for me this was my first time stepping foot on its campus.
In 1968, Douglas Engelbart gave what’s often known as the “mother of all demos,” exhibiting off what turned the pc mouse, hyperlinking, and extra. For Microsoft, that day was fairly shut! Microsoft confirmed off Windows 10, Windows 10 Mobile, the HoloLens, and associated apps and companies, such because the Windows Xbox app. I used to be there for the information, however most significantly for the demos: how every thing seemed, felt and labored. And on the finish of the presentation, there was the HoloLens.
Thurrott.com’s YouTube channel exhibits off what the journalists within the room noticed:
Microsoft made a lot of computer systems, tablets and telephones out there for us to check out Windows 10 and the brand new Windows Phone OS, and I bear in mind being fairly impressed with Windows 10 and particularly Cortana, a cheery, responsive “AI” who might reply questions and carry out a lot of duties. Microsoft’s working programs normally swung backwards and forwards between knowledgeable enterprise focus (Windows 2000, for instance) and excessively consumer-y, comparable to Windows 8. Windows 10 felt prefer it took among the greatest parts of each worlds.
While my reminiscence of that day is somewhat fuzzy, what I do recall is that the HoloLens wasn’t simply out there to attempt on. It was a curated expertise, and required signing up for certainly one of a number of teams. At a sure time, a small cohort of reporters was escorted downstairs into the basement to check out the HoloLens in a sequence of one-on-one demonstrations.
The most essential factor for a HoloLens viewer was getting the inter-pupillary distance appropriately measured. Looking the HoloLens was a bit like wanting by way of a porthole, as the sphere of view was restricted. Naturally, it was essential to get that aligned appropriately with our eyes. The demo HoloLens that the world noticed that day was the slick, Daft Punk-inspired headset that finally shipped, however we had been strapped right into a two-piece visor and NUC-like system, tethered by a wire.
This was it: Minecraft magic
I selected to focus on a digital stroll on Mars because the highlight of the HoloLens launch event, however what nonetheless sticks with me, years later, is the Minecraft (“Holo Builder”) demo.
We all know Minecraft. It’s a first-person recreation, the place you stroll about and, properly, mine and craft weapons and instruments and constructing supplies. While the sport is randomized, the interface isn’t. You’re only a blocky particular person with a sword or pickaxe, wandering about.
The HoloLens modified all that. I walked into a normal front room: couch, espresso desk, a few chairs, perhaps a plant or two. The HoloLens turned them into the recreation.

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That blew my thoughts. I’d by no means considered precise bodily surfaces as a recreation board, even for somebody who had thought that the “battle chess” holographic setup in Star Wars’ Millennium Falcon was fairly cool. The HoloLens allowed me a godlike view, strolling round Minecraft plateaus on the sofa — even permitting me to see by way of “holes” within the espresso desk into the fiery Underworld of the sport. Of course, there was TNT — and that blew up, too. Could you flick Creepers into the abyss?
I don’t actually recall if “I” as a participant was represented, which means that I’m undecided if the attitude allowed by the HoloLens actually allowed a “game,” per se. It was a unbelievable demo, actually, however that’s all it ever was.
But that was a part of what made the HoloLens (for the time) so cool; its capacity to “scan” your environment and apply digital actuality to it. Microsoft did this with several HoloLens apps you likely never saw: a homicide thriller that put “clues” in your imaginative and prescient, and a surprisingly enjoyable model of the Conker platforming franchise that allowed you to mainly ship your character bouncing off desks and stairs.
When I had my very own HoloLens I actually snuck into an workplace constructing and tried enjoying Conker in an empty room with a staircase and different furnishings. Then some girl got here out and threatened to name the cops on me, ending that little journey. Little did she know the way shut she was to a chunk of computing historical past.
The HoloLens would have been an ideal assistant
What sticks with me because the second greatest demo was the mixing of Skype into the HoloLens. Microsoft requested us to rewire a light-weight change — an actual one, with stay present flowing by way of it. As somebody who had nearly spot-welded a socket wrench whereas altering a automobile battery, I had and nonetheless have a wholesome respect for electrical energy.
What Microsoft had us do was connect with somebody who knew what they had been doing through Skype, permitting me to share what I used to be seeing. The distant particular person then visually highlighted what I wanted to do and methods to do it. Sure, it was youngster’s play for somebody who knew what they had been doing, but it surely validated the entire “remote assistance” enterprise instances that Microsoft would promote all through the lifetime of the HoloLens and past.
Today, how-to YouTube movies have mainly changed this concept, sadly, and in the event you nonetheless don’t perceive, a handyman or plumber is all the time on name for a considerable charge. But a decade in the past, it appeared like if I might name a name heart for help, why shouldn’t they be capable to remotely assist me through the HoloLens?
Objects in house could also be cooler than they seem
One of the individuals I noticed this previous weekend was former PCWorld video games guru Hayden Dingman, who wrote a superlative sequence of articles on gaming and the rising VR house. He and I each beloved Tilt Brush, the “painting in space” software that each Hayden and I originally saw in 2015.
Microsoft had its personal tackle Tilt Brush, often known as Holo Studio, which allowed you to create 3D objects on the fly, mainly permitting you to create them after which pin them numerous locations in digital house, if I bear in mind appropriately. Again, it lacked the emotional resonance that characterised Tilt Brush, and served extra as an introduction to exhibiting how the HoloLens might protect objects in 3D house, even once you weren’t them.
Looking again, I’m probably not certain why I beloved the ultimate demo a lot, a HoloLens excursions throughout the floor of Mars. To be truthful, the HoloLens “painted” the bottom, preserving the phantasm that you just had been strolling on one other planet. But peering at digital rocks and landmarks appears much less momentous now than it did on the time.
(I nonetheless say — as I do each time I take into consideration the HoloLens — that there’s nonetheless a unbelievable alternative to recreate Dream Park, the 2017 novel by Larry Niven and Steven Barnes the place gamers LARP an augmented-reality recreation overlaid over actual actors and objects.)
Look on my works, ye mighty, and despair
A yr later, I used to be in a lodge room in San Francisco, getting an exclusive look at the HoloLens days earlier than Microsoft allowed different reporters to try it out. In 2019, I couldn’t assist however deliver it out once more for an evening of enjoying with it in a darkened workplace and a retro review.
What strikes me, in fact, is that the HoloLens in the end failed, in all probability doomed by the identical lack of purposes that in the end led to the Windows Phone’s demise. Microsoft did produce a HoloLens 2, only to get rid of it, too. Windows Mixed Reality, the offshoot marketed at PC makers, bombed even harder. So did the metaverse. Alex Kipman, the creator of HoloLens, departed Microsoft after allegations of harassment. Ultimately, the HoloLens is the enduring product representing a whole era of VR failure.
I’ve seen early variations of smartphones and computer systems and shopper electronics, and even prototypes that I agreed to not speak about. One of the one different merchandise that left me dumbfounded was the power to “pause” stay TV through the launch of TiVo and ReplayTV. But actually, that was merely due to the moment, transformative impact on tradition. The iPhone? No, not even that.
For me, the one most mind-blowing tech demo I’ve ever skilled was the power to see right into a espresso desk, mild a fuse, and launch skeletons into the air through a digital block of TNT. I’d like to see one thing as cool as that but once more.