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MicroStrategy Adds New AI-Powered Self-Service Business Analytics Feature

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MicroStrategy Adds New AI-Powered Self-Service Business Analytics Feature

In what may very well be a peek at the way forward for AI integration in enterprises, MicroStrategy on Tuesday introduced a brand new addition to its platform that simplifies entry to enterprise analytical knowledge inside organizations.
MicroStrategy Auto is a customizable AI bot that the corporate stated affords a quicker, easier approach to ship enterprise intelligence to anybody in a corporation. Auto is the most recent enhancement to MicroStrategy AI, launched in October 2023, an answer for quickly constructing AI purposes on trusted knowledge.
Auto may be deployed as a standalone app or embedded into third-party purposes, the corporate famous, and affords full customization. Its look, language type, and stage of element can all be tailor-made to a consumer’s specs.
Because generative AI powers Auto, customers can work together with the bot utilizing pure language.
“We use GPT4 for the backend — for figuring out what the user is asking for and how to answer the question,” defined MicroStrategy Executive Vice President and Chief Product Officer Saurabh Abhyankar.
“The difference between MicroStrategy and a general purpose large language model is that in addition to the cognitive skill the LLM has, we add an analytic data structure,” he advised TechNewsWorld. “So if you ask how many hats do I have at store X, the LLM figures out what the user is asking, and the MicroStrategy layer executes the query, brings the data back, and applies security and rules for calculating inventory.”
“You need both things in an enterprise analytics scenario because a chatbot like ChatGPT doesn’t have the context, business knowledge, security, and governance required to answer a question like that,” he added.
Unlocking User Value
Empowered by AI, Auto can take away boundaries to quick, efficient decision-making by making purposes smarter and placing enterprise analytics within the fingers of customers it doesn’t matter what talent stage or software they’re utilizing, the corporate maintained.
There’s no want to make use of a fancy dashboard to get insights, and customers can ask for info in strange language, making it easy to include enterprise intelligence into enterprise decision-making, it added.
“We think using MicroStrategy AI will unlock huge value by providing a variety of users with deeper insights that previously required more clicks and more granularity to understand. It’s powerful for user self-service,” Nena Pidskalny, director of provide chain technique and planning for Federated Co-operatives Limited, stated in an announcement.
“Giving more employees access to business intelligence data can benefit a company by fostering informed decision-making across departments, enabling agility in responding to market changes, and promoting a culture of data-driven decision-making,” added Mark N. Vena, president and principal analyst at SmartTech Research in San Jose, Calif.

“However, easier access to business intelligence data may lead to potential harms such as data breaches, misuse of sensitive information, and compromising competitive advantage if not properly managed and secured,” he advised TechNewsWorld.
Customized generative AI bots have some benefits over general-purpose bots like ChatGPT, Gemini, and Claude, famous Rob Enderle, president and principal analyst on the Enderle Group, an advisory providers agency in Bend, Ore. “Generally, they are more focused and able to do one or a few things well and potentially better,” he advised TechNewsWorld. “They’re also able to run locally because they use smaller libraries.”
Enderle added that custom-made enterprise bots can be safer than general-purpose bots. “They generally are derivatives of large LLMs,” he defined, “but because they are reduced and more focused, in theory, they are less likely to do things you don’t want done.”
Tackling Concerns About AI
Custom generative AI bots may handle companies’ considerations about knowledge sharing with giant chatbots. “There’s always anxiety if you’re offering up your or your customers’ proprietary information to a tool that’s going to iterate on that data and may re-present it in some way down the road,” stated Will Duffield, a coverage analyst on the Cato Institute, a Washington, D.C. suppose tank.
“Consumer-centric bots are allowing the firms behind them to use your conversations to make the bots better,” he advised TechNewsWorld. “That wouldn’t be the case with a lot of these business tools because how the information can be used will be contractually specified.”
“Enterprises don’t want to send all their data to a general-purpose LLM,” Abhyankar added. “They don’t want to train the LLM with their data because of the risk of that data leaking.”
With MicroStrategy, he defined, knowledge is saved within the buyer’s atmosphere. Only bits of metadata get despatched to our LLM and the LLM isn’t educated with that knowledge. “We can do that because MicroStrategy runs the calculations, and because the LLM doesn’t need to do that, it doesn’t need all the data,” he defined.

For that very same motive, the LLM may be prevented from hallucinating. “LLMs, by their nature, are probabilistic,” Abhyankar stated. “You can ask it questions, but you can get different answers for the same question. That’s not ideal for a business scenario.”
By working calculations within the MicroStrategy layer and doing them based mostly on the enterprise logic that the client has encoded in our platform we are able to keep away from probabilistic issues, he maintained.
“So challenges of data sharing and hallucinations are largely removed because of the way we use the LLM only for cognitive skills, and we use the customer’s data in the MicroStrategy layer in a trusted fashion,” he added.
Pumping Up Productivity
Making enterprise intelligence extra accessible to enterprise personnel can have productiveness advantages. “It should allow decision makers to make better and more timely decisions, resulting in greater operational success,” Enderle stated.
Data analysts, specifically, ought to see productiveness positive aspects from the self-service side of MicroStrategy Auto. “It makes data analysts more productive because they can do more in the same amount of time,” Abhyankar stated.” It’s a productiveness increase for them.”
“When the end-user can serve themselves, it affords the analyst key benefits,” he continued, “They get freed up to focus on higher value things because they are dealing from fewer questions and requests from end-users.”
Sharad Varshney, CEO of OvalEdge, an information governance consultancy and end-to-end knowledge catalog options supplier in Alpharetta, Ga., famous that generative AI applied sciences are profoundly impacting knowledge analytics throughout the board. “They remove the complexity of data discovery, enabling teams like marketing or HR that aren’t traditionally analytics-focused to use company data assets easily,” he advised TechNewsWorld.
“However,” he stated, “the data received must be accurately governed. While a generative AI tool can quickly find and contextualize data, it doesn’t account for data quality, lineage, or access.”
“Once data is discovered, policies must be in place that ensure the user requesting the data has the relevant access permissions to extract it,” he continued. “Then, it needs to undergo various quality measurements for duplication, inconsistency, and other factors before being classified and cataloged. Only then will it be suitable for analysis.”
“Thankfully,” he added, “tools are available that can automate these governance processes and others that make data analysis and visualization very straightforward.”