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Philips OLED910: Two-minute evaluation
The Philips OLED910 is one among Philips’ two flagship OLED TVs from its newest line-up — and but it is worth extra just like the mid-range choices among the many best OLED TVs. Following within the footsteps of its glorious predecessor, the Philips OLED909, the OLED910 delivers flagship OLED efficiency and options however priced at £1,799 for the 65-inch mannequin I examined, it’s cheaper than all of its high-end rivals.
The image high quality of the OLED910 is excellent. Colours are vibrant but in addition look correct, textures are crisp, element is refined, and distinction is highly effective and dynamic all through viewing. It additionally has sturdy movement dealing with, although this does require some setup. Combining all this with Ambilight makes for a wonderful dwelling viewing expertise that’s up there with the best TVs.
A rarity in TV, the OLED910 additionally has a wonderful built-in sound system, developed with Bowers & Wilkins. With an exterior speaker array beneath the display to accommodate centre, left and proper audio system, the OLED910 delivers impactful, clear and fascinating audio. It additionally has a large soundstage with pinpoint accuracy. While Dolby Atmos results are extra muted, they’re nonetheless current. While you might add one of many best soundbars, it’s not a necessity right here.
Ambilight is the spotlight of the OLED910’s design, as is common with Philips TVs. Projecting colored gentle onto the wall behind the TV to increase the influence of what is on-screen, Ambilight is flexible and never simply helpful for films. Elsewhere, the OLED910 is effectively constructed and whereas its ft design imply putting a soundbar isn’t simple, it’s nonetheless a suitably premium TV, with an excellently designed distant equipped.
The OLED910 can nearly dangle with the best gaming TVs, supporting 4K 144Hz, AMD FreeSync Premium Pro, G-Sync and HGiG, Dolby Vision gaming and ALLM, whereas registering a decent 12.6ms enter lag time. Paired with glorious image high quality and razor sharp efficiency, the OLED910 is good for gaming in precept — it is only a disgrace that solely two of its 4 ports help HDMI 2.1.
Where the OLED910 pulls off an actual magic trick is in its worth. At £1,799 for the 65-inch mannequin I examined, it’s cheaper than the LG G5, Samsung S95F or Panasonic Z95B, whereas nonetheless delivering the image high quality and efficiency to compete. If you’re in search of a flagship OLED TV, the OLED910 is the perfect worth for cash in the marketplace.
Philips OLED910 evaluation: Prices & launch date
- Release date: September 2025
- 65-inch worth: £2,199
- 77-inch worth: £3,399
The Philips OLED910 is one among its flagship 2025 OLED TVs, sitting above the OLED760 and OLED810 and beneath the OLED950+. It’s accessible in 65 and 77-inch sizes within the UK, in addition to 55-inch in another areas. At launch, the 65-inch mannequin (the scale I’m testing) value £2,199, whereas the 77-inch mannequin value £3,399.
Since its launch, costs have dropped. The 65-inch prices £1,799, which makes it cheaper than different flagship OLED rivals such because the LG G5 (£2,099), Samsung S95F (£2,199), Sony Bravia 8 II (£2,199) and Panasonic Z95B (£2,199). The 77-inch’s worth has dropped to £2,799.
Philips OLED910 evaluation: Specs
|
Screen kind: |
OLED (Primary RGB Tandem) |
|
Refresh charge: |
144Hz |
|
HDR help: |
Dolby Vision, HDR10+, HDR10, HLG |
|
Smart TV: |
Google TV |
|
HDMI: |
4 (2x HDMI 2.1) |
Philips OLED910 evaluation: Benchmark outcomes
Philips OLED910 evaluation: Features
- Primary Tandem RGB OLED panel
- Dolby Vision and HDR10+ help
- Four-sided Ambilight
The Philips OLED910 makes use of a Primary RGB Tandem OLED panel, the identical discovered within the LG G5, and comes outfitted with Philips’ newest P5 Gen 9 AI processor, which makes use of new AI Adaptive options for elective optimization of image high quality. The Philips OLED910 helps each Dolby Vision and HDR10+ HDR codecs, each of which might be discovered on 4K Blu-ray and 4K content material on a few of the greatest streaming companies.
For audio, the OLED910 makes use of a 3.1 channel, 80W speaker system tuned by Bowers & Wilkins. It helps each Dolby Atmos and DTS:X enhanced sound codecs. There are a variety of completely different sound modes accessible, together with an AI Mode.
The OLED910’s distinctive design characteristic in comparison with the competitors is its built-in Ambilight. Rows of LEDs on all sides venture colored gentle onto the wall behind, both matching the video, or reacting to audio, or as a single color alternative. The OLED910 options four-sided Intelligence 3.0 Ambilight, which makes use of sensors to adapt the Ambilight to viewing circumstances, reminiscent of brightening in well-lit rooms. This might be adjusted within the Ambilight settings.
The OLED910 helps an excellent variety of gaming options. It helps 4K 144Hz, AMD FreeSync Premium Pro, Nvidia G-Sync, HGiG, ALLM and Dolby Vision gaming, however solely on two HDMI 2.1 ports: odd when the step-down Philips OLED760 has 4. It additionally has its personal sport menu the place settings reminiscent of Shadow Enhancer and Colour Filter might be adjusted.
Using Google TV as its sensible TV platform, the OLED910 helps all main streaming companies reminiscent of Netflix, Disney Plus, Apple TV Plus and Prime Video, and there’s help for some UK-based apps together with ITVX and Channel 4. There is, nevertheless, no built-in app help for BBC iPlayer – you’d want a streaming stick for that.
Philips OLED910 evaluation: Picture high quality
- Bold but correct colors
- The brightest OLED TV I’ve examined, with glorious distinction
- Motion requires some setup
Starting with brightness measurements, the OLED910 hit 2,329 nits HDR peak brightness in Filmmaker Mode, making it the brightest OLED TV I’ve examined in default settings. The OLED910 didn’t have a Standard mode, so I used Personal as a substitute, and this hit 1,565 nits HDR peak. This was with ‘Peak gentle’ in ‘Brightness’ settings set to Medium (the default) however altering this to Maximum (the default for Filmmaker), it registered 2,415 nits HDR peak brightness.
For fullscreen HDR brightness, the OLED910 hit 406 nits peak brightness in Filmmaker Mode, once more the brightest I’ve examined, surpassing the Samsung S95F’s 390 nits.
Colours have been one of many OLED910’s strongest areas. During the market scene in The Sound of Music on 4K Blu-ray, the assorted vegatables and fruits, in addition to a bouquet of pink flowers, all exploded on display with an actual vibrancy. The identical was true for Edward Scissorhands, additionally on 4K Blu-ray, because the OLED910 precisely delivered the garish, vivid greens, pinks and yellows of the gaudy neighbourhood homes.
It’s no shock the OLED910 demonstrated such glorious colors, because it measured a 99.9% protection of the DCI-P3 color house, and 81.6% of the BT.2020 color house. These are excellent outcomes that simply compete with its fellow flagship rivals.
Of course, vibrant scenes have been aided by the OLED910’s incredible Ambilight characteristic, which tasks colors from on display to the wall behind. In pitch black circumstances, Ambilight actually does add an additional layer that made films like Elemental, seen on Disney Plus, explode from the display.
Contrast and black ranges have been additionally glorious on the OLED910 — and Ambilight boosts perceived distinction additional, making it much more spectacular. A 4K Blu-ray of The Batman demonstrates the OLED910’s highly effective distinction, with a terrific stability between the dim partitions and darkish flooring and the wall lamps in each the subway scene and the crime scene at Mayor Mitchell’s home.
In Dark City, the OLED910 delivered really inky blacks with excellent deep shadow element, by no means shedding any readability in darker areas on display, such because the pitch black coats of the ‘Strangers’. Large shadows solid onto character’s faces in Dark City additionally confirmed off the OLED910’s distinction skills.
Textures felt refined all through viewing, wanting each correct and detailed with out ever showing too sharp. Close-up pictures of individuals’s faces, notably in The Sound of Music actually confirmed off the OLED910’s authenticity with pores and skin and options reminiscent of hair.
I additionally examined The Amazing Spider-Man on DVD to see how the OLED910 fared with upscaling. While it did an excellent job of including brightness, cleansing up textures and enhancing colors, it didn’t fairly hit the degrees of the LG G5, which won the upscaling test in our four-way OLED showdown.
Motion was the one space the place the OLED910 required some tweaking. Watching No Time To Die, a panning shot of a rocky cliffside confirmed judder when within the Pure Cinema and Movie movement modes, and with Standard and Smooth it had the cleaning soap opera impact. Changing to Personal and setting Blur Reduction to 2 and Smoothness to 4 appeared to be the candy spot for natural-looking movement with out judder.
I discovered these movement settings additionally labored for sports activities. Watching a soccer match on Discovery+, these settings meant motion was easy with no ghosting of the ball.
For the perfect image, I recommend Personal mode and setting color and distinction settings to Basic reasonably than AI Adaptive for essentially the most pure image.
- Picture high quality rating: 5 / 5
Philips OLED910 evaluation: Sound high quality
- 3.1 channel, 80W Bowers & Wilkins speaker array
- Punchy, correct and clear sound
- Surprisingly huge soundstage
The OLED910 comes outfitted with a 3.1 speaker system, totaling 80W of energy. It has an exterior speaker array dealing with the entrance three channels, with a subwoofer on the rear panel. There are a number of completely different sound presets together with Entertainment, Original, and Music, plus an AI sound mode and a Custom sound mode the place settings reminiscent of bass enhancement might be adjusted.
In my common sound testing scene of the Batmobile chase from The Batman, I used to be suitably impressed. Not solely did the OLED910 ship punchy bass that precisely delivered the rumble of the Batmobile engine, nevertheless it sounded tightly managed within the low frequencies.
Mapping of sound was correct and exact, with spraying bullets, swerving vehicles and blaring automobile horns going off display all precisely reproduced. Dialogue was even clear all through the scene, regardless of all of the motion.
While small and particular Atmos results such because the rain will not be fairly as clear as they might on a Dolby Atmos soundbar, they have been nonetheless extra current than most TVs. This is a TV that merely does not require a separate soundbar.
- Sound high quality rating: 4.5 / 5
Philips OLED910 evaluation: Design
- Ambilight provides to viewing expertise
- Sleek, premium feeling distant
- Feet are strong, however stick out
One of the OLED910’s stand-out design options is what makes it distinctive from different TVs in the marketplace: Ambilight. With absolutely customizable lighting choices, Ambilight provides an additional layer to the viewing expertise, whether or not you need the lights to comply with the image on display or to venture one single colour.
The OLED910 comes with four-sided Ambilight for really immersive viewing when wall-mounted and it’s simply one among my favourite options on TVs.
Elsewhere, the OLED910’s exterior speaker array, which homes the entrance channels, has a material grille that appears premium and does an efficient job at hiding one thing that may very well be fairly unseemly.
The OLED910 is deeper than different flagship OLED TVs, nevertheless it’s value it to accommodate the Ambilight tech and nice sound system. It has a slim sufficient bezel permitting for the image to be the give attention to display, and it comes with two gray ft which might be sturdy sufficient, however because of how far they stick out, including a soundbar in entrance of the TV could also be slightly troublesome if that is your plan, relying on the depth of your TV bench.
The OLED910’s equipped distant is without doubt one of the greatest round. It is available in a matte black end and is manufactured from a burnished steel materials meaning it’s reassuringly weighty and premium-looking. It additionally has gentle up buttons to be used in the dead of night and is USB-C rechargeable. Other TV manufacturers might be taught from Philips with distant design.
Philips OLED910 evaluation: Smart TV & menus
- Google TV is used for sensible TV software program
- Good variety of image and audio settings
- Large advertisements and typically sluggish
The OLED910 makes use of Google TV as its sensible TV platform, which has entry to standard streaming companies reminiscent of Netflix and Disney Plus and it additionally has entry to UK based mostly apps reminiscent of BBC iPlayer and ITVX. It additionally comes with Freely built-in, which not solely acts as its broadcast TV information but in addition permits for stay streaming of broadcast TV over Wi-Fi.
The Google TV dwelling web page is serviceable with some good suggestions based mostly on viewing historical past, however with giant banner advertisements on the high of the display (if left idle, these advertisements take up the entire display) the house display can seem fairly busy. Some of the suggestions decrease down the web page as effectively might be irrelevant.
As for menus and efficiency, the OLED910 has an excellent variety of image and audio settings so you may personalise your image and sound. I discovered navigating to be simple sufficient, with most settings in simple to seek out locations however I discovered it may very well be often sluggish. As far as sensible TV platforms go, Google TV is strong.
- Smart TV & menus rating: 4 / 5
Philips OLED910 evaluation: Gaming
- 4K 144Hz, FreeSync Premium Pro and extra
- 12.6ms enter lag time
- Only two HDMI 2.1 ports
The OLED910 has a large number of gaming options. It helps 4K 144Hz, AMD FreeSync Premium Pro, Nvidia G-sync, HGiG, Dolby Vision gaming and ALLM.
It additionally has a Game Menu the place settings reminiscent of Shadow Enhancer exist. It does solely include two HDMI 2.1 ports nevertheless.
In phrases of precise efficiency, the OLED910 is nice for gaming. It has a measured enter lag of 12.6ms which is beneath the 15ms threshold players search for and it means gameplay is easy.
Playing Battlefield V, I used to be impressed by how razor-sharp the OLED910’s efficiency was, with no indicators of lag or processing points in even essentially the most chaotic of gunfights.
The OLED910’s glorious image high quality translated effectively to gaming too, with wealthy distinction, daring colors and refined element with sharp textures.
Philips OLED910 evaluation: Value
- Cheaper than rivals
- Great efficiency for the cash
- OLED nonetheless expensive
The 65-inch OLED910 I examined is obtainable for £1,799 on the time of writing, a number of months after its launch. This places it cheaper than all of its rivals: the LG G5 (£2,099), the Samsung S95F (£2,299), the Sony Bravia 8 II (£2,299) and Panasonic Z95B (£2,199).
It really places the OLED910 nearer to mid-range fashions such because the LG C5 and Samsung S90F. So you’re getting flagship efficiency and options for extra like a mid-range worth. And not simply any flagship efficiency – the brightest OLED I’ve ever measured, together with the important fullscreen brightness.
While OLED remains to be an expensive know-how, the OLED910 is definitely a discount given its efficiency, image high quality and construct high quality. It ought to be a best choice for anybody desirous to spend money on a flagship OLED.
Should I purchase the Philips OLED910?
|
Attributes |
Notes |
Rating |
|---|---|---|
|
Features |
Full suite of options together with full HDR help and Ambilight – no iPlayer app, although. |
4.5 / 5 |
|
Picture high quality |
Excellent color copy, sturdy distinction, crisp textures – and it is the brightest OLED we have measured so far. |
5 / 5 |
|
Sound high quality |
Accurate, element and fascinating sound means you do not want a soundbar. |
4.5 / 5 |
|
Design |
Beautiful Ambilight provides additional layer to the viewing expertise. Also solidly constructed |
5 / 5 |
|
Smart TV and menus |
Google TV is a strong platform, however advertisements and typically clunky efficiency means it is overwhelmed by webOS and Tizen. |
4 / 5 |
|
Gaming |
Extensive suite of gaming options with nice efficiency to match, Only two HDMI 2.1 ports, nevertheless. |
4.5 / 5 |
|
Value |
Cheaper than all of its rivals regardless of out-performing them in key areas – borders on the value of step-down fashions. |
5 / 5 |
Buy it if…
Don’t purchase it if…
Also Consider
| Row 0 – Cell 0 |
Philips OLED910 |
LG G5 |
Samsung S95F |
|
Price (65-inch) |
£2,199 |
£3,399 |
£3,399 |
|
Screen kind |
OLED (Primary RGB Tandem) |
OLED (Primary RGB Tandem) |
QD-OLED |
|
Refresh charge |
144Hz |
144Hz |
144Hz |
|
HDR help |
Dolby Vision / HDR10+ / HDR10 / HLG |
Dolby Vision / HDR10 / HLG |
HDR10+ / HDR10 / HLG |
|
Smart TV |
Google TV |
webOS 25 |
Tizen |
|
HDMI 2.1 ports |
2 |
4 |
4 |
How I examined the Philips OLED910
- Tested with each SDR and HDR sources
- Viewed in numerous lighting circumstances
- Objective measurements recorded utilizing Portrait Displays Calman colour calibration software program
I started my testing of the OLED910 with informal viewing to ascertain its greatest image modes, finally choosing Filmmaker Mode, Home Cinema and Personal (the latter for sports activities).
I then moved onto my vital viewing, the place I used SDR sources reminiscent of DVD and broadcast TV, and HDR sources, reminiscent of 4K Blu-ray and 4K streaming, to analyse its image. I targeted on color, distinction, textures and element, upscaling and movement.
For 4K Blu-rays, I used the Panasonic DP-UB820 4K Blu-ray participant, watching the identical reference scenes I take advantage of in all of my testing. For gaming testing, I used an Xbox Series X.
I then moved on to goal testing, the place I used specialised tools to measure the OLED910’s SDR and HDR brightness on a white sq. window sample on a variety of completely different sizes starting from 1% to 100%.
I additionally measured the OLED910’s SDR color and greyscale accuracy in addition to its HDR color gamut protection, focusing particularly on the DCI-P3 and BT.2020 color areas.
I used a check sample generator and colourimeter to take these outcomes and recorded them with Portrait Displays’ Calman color calibration software.
I additionally examined the OLED909’s enter lag utilizing a Leo Bodnar 4K HDMI Input Lag Tester.
You can learn an in-depth overview of how we test TVs at TechSwitch at that hyperlink.