Celebrating 50 years of being within the expertise and residential equipment enterprise, and with a slogan of ‘Do What You Can’t’, Samsung hosted their annual MENA Forum 2019 on the idyllic metropolis of Antalya, Turkey.The MENA Forum is normally centered round showcasing the most recent devices and merchandise to the corporate’s many companions within the Middle East and North Africa (MENA) area, but in addition provides an opportunity for choose media shops to get a greater have a look at what’s in retailer for the remainder of the 12 months.Samsung MENA President, Sungwan Myung, touted the corporate’s lead because the primary TV and fridge model within the area, whereas placing forth a transparent objective of ‘redefining entertainment’ in properties because it continues to roll out innovate options and partnerships to draw shoppers into the Samsung ecosystem.While Samsung did not announce any new merchandise, we did get an opportunity to take a look at the their newest lineup of TVs which incorporates the eye-bleeding 98” QLED 8K show, and the modular microLED-fused The Wall TV that may be morphed into any form you want. Also on show was the Q70 soundbar with spectacular encompass sound options, the 4-Door fridge with Flex Zone functionality, QuickDrive-equipped washing machines, and the brand new Galaxy S10 smartphones (no Fold, sadly) and plenty extra. QLED Displays and 8KSamsung’s new 8K show is a sight to behold, and standing at 98-inches, it’s distractedly mesmerizing. The sheer quantity of element you may discover in a selected video is staggering, and the TV’s almost-bezel-less design supplies for a really immersive expertise. With 4000nits to work with, the show is brighter than our collective future, lending the muscle it must make colours pop and deal with any vary of HDR with relative ease. Samsung can also be evolving its Bixby voice assistant platform and can roll it out with the brand new lineup of TVs this 12 months. Just like on any Galaxy smartphone, Bixby on TVs can be utilized to seek for data (just like the climate for instance), search on Google, and even by means of the number of apps accessible on the platform like Netflix, Prime Video, and many others. Bixby will help English and French on launch, with help for various accents.With the films and gaming industries lastly embracing the 4k realm, Samsung is able to deal with the dearth of 8k content material with AI Upscaling, which makes use of machine studying magic to upscale any supply to 8k decision “through texture creation, noise reduction, and edge restoration.” We can’t actually say we seen any main distinction between regular 4k upscaling and 8k upscaling in a demo space particularly constructed to showcase this characteristic, however we are going to reserve our judgment after we finally get our hands-on with the product. A wall everybody want to constructSamsung’s new modular TV makes use of microLED expertise that not solely renders deeper blacks and correct colours, however permits them to be stacked like wall tiles to create a show in keeping with your liking, in any form or kind you need. Of course, the show is touted as a superior product to standard LEDs with a wider colour gamut, higher colour purity and sufficient peak brightness to render HDR pictures precisely. But it’s additionally constructed to final with with shock, mud and water resistance so it may be utilized in quite a lot of environments. Samsung’s new Q70 Soundbar developed in collaboration with Harman Kardon is a formidable piece of package. The audio system on the soundbar are designed to fireside audio upwards which bounces off partitions across the space to supply a pure encompass sound expertise. Additionally, the on-board AI Sound adjusts audio in actual time to ship sound primarily based on the sort of content material that you’re watching. Even in a crowded conference corridor, the superior sound high quality was clearly obvious with AI Sound, which enormously enhanced the readability, quantity and encompass sound capabilities at any time when it kicked in.Galaxy Home continues to be coming soon- we promise!Initially introduced in August 2018, Samsung Galaxy Home is very long time coming however the firm guarantees to launch it within the first half of the 12 months. The digital assistant was initially deliberate for an April launch however was delayed for unspecified causes. The Galaxy Home was demonstrated working seamlessly between different Samsung units, together with TVs, mild bulbs, washing machines, and fridges.Image 1 of 4Circular ACImage 2 of 4New 4-Door and 3-Door FridgesImage 3 of 4QuickDrive Washing Machine with Add WashImage 4 of 4POWERstick Jet200 Vacuum CleanerCooling and home equipmentIterating on final 12 months’s Wind-Free air conditioners, the brand new UFO-like Circular AC makes use of the identical expertise however does away with the standard blade system of distributing air. Instead, it makes use of booster followers which controls the air route and throws air each horizontally and vertically for ‘surround cooling’. It additionally has an Auto Elevation Grill which lowers the filter down for straightforward attain and upkeep.For fridges, Samsung launched their new 4-Door and 3-Door fridges that includes the Flex Zone compartment which lets you set its temperature independently from the remainder of the fridge. This Flex Zone compartment can be utilized to retailer quite a lot of objects together with chilly drinks, snacks, greens, or also can double as a freezer if you wish to retailer meat merchandise.The side-by-side 3-Door fridges takes a leaf out of their TV’s bezel-less design by doing one thing comparable. These fridges employs SpaceMax expertise to scale back the thickness of the compartments to supply extra space.Cut your laundry time in half – too unhealthy, it does not fold them and iron them for youThe new QuickDrive washing machines cuts laundry time into half through the use of a important drum and a again plate so garments transfer “in dynamic action and finish the wash” quicker. The washer additionally incorporates a laundry assistant that gives recommendations on optimum washing cycles for various kinds of clothes, and in addition helps match materials and colour which are superb to be washed collectively. Another cool characteristic is AddWash, which lets you add small clothes objects even when a wash is already underway.Finally, Samsung’s POWERstick Jet200 is its newest vacuum cleaner that makes use of a five-phase cleansing system that separates giant mud particles from the finer ones. It has sufficient suction energy to make use of a filter that traps 0.3-10um sized fantastic mud particles upto 99.999% of the time together with a slew of attachments, and a replaceable battery that lasts upto 60minutes.