Michelle Cirocco is head of worldwide advertising for
Televerde, an organization specializing in business-to-business demand technology and inside gross sales options.
Televerde staffs a portion of its contact facilities with incarcerated ladies, offering them with coaching and serving to them discover profession alternatives after their launch.
On this unique interview, Cirocco explains how everybody wins when an organization offers staff with the chance to show their lives round.
Televerde Head of International Advertising and marketing
Michelle Cirocco
TechNewsWorld: What’s Televerde’s mission?
Michelle Cirocco:
Televerde is the worldwide chief in market perception. Our mission is to supply alternatives for our shoppers to develop their companies and obtain their private finest.
We’re a B2B gross sales and advertising company, and we generate demand and speed up gross sales for our shoppers. Our shoppers are the most important know-how firms on the planet, in addition to startup, high-tech, high-growth firms. Ninety-eight p.c of our prospects are within the high-tech area.
We’re a real extension of our shoppers’ gross sales and advertising organizations, and we’re constantly delivering measurable worth for our prospects.
Our firm was based with the concept of offering job alternatives for girls in corrections. Our CEO got here with a technical background, and when he got here to Televerde, he discovered the reply to what gross sales, advertising and know-how firms wanted.
Gross sales reps wanted good-quality leads, and he believed he may educate ladies in corrections all the abilities they wanted to enter the technical gross sales area. He constructed the enterprise on this concept of offering job alternatives.
We have had over 1,700 ladies work for us inside correctional amenities in Arizona and Indiana, and we have expanded the enterprise exterior of corrections to supply jobs after they’re launched and need to construct actual careers.
TNW: Might you describe the trajectory of your profession. How did you get the place you’re right this moment?
Cirocco: My actual enterprise profession began with Televerde, and I have been with the corporate for nearly 20 years. When you might have the chance to work with an organization with such an incredible social goal, it makes it simple to fall in love and be dedicated to the mission of the corporate.
That is additionally a part of what the corporate is about — investing in people and serving to to realize their private finest. I began in an entry-level place in venture administration and account administration, and my profession has been a procession of accelerating duty throughout the firm, from gross sales to gross sales operations to advertising.
As my obligations elevated, so did my training. Once I began, I had an affiliate’s diploma, after which I obtained my bachelor’s in advertising and eventually an MBA. It has been a dedication to lifelong studying.
TNW: Why do you might have a ardour for what you do?
Cirocco: I’ve a ardour for what Televerde does. When you might have the chance to work with individuals to recreate themselves and construct a significant profession for themselves and their households, and also you get to observe and assist that occur, it is very rewarding.
It allows me to have my arms across the model and, selling Televerde in order that it turns into an even bigger group that may present extra jobs and extra alternatives for girls. The larger this firm will get, the extra ladies and households we might help.
TNW: What does it imply to make use of know-how to intensify the human connection? And why is it necessary?
Cirocco: The factor about know-how is that we’re a human-touch group. We’re individuals individuals. Everyone’s utilizing applied sciences like synthetic intelligence, predictive analytics, advertising automation instruments, search engine advertising and lead analytics instruments.
We’re utilizing all these instruments and applied sciences to establish who we should always talk with, and we use them to set the stage for our advertising and demand-generation efforts, and to get our names or shoppers’ names in entrance of their prospects.
Finally, although, our actual aim is to construct relationships. On the finish of the day, individuals purchase from individuals. Expertise is a device for us to allow belief and construct relationships.
TNW: What sort of work do the ladies do?
Cirocco: A big portion of the work includes contact facilities, lead growth and inside gross sales. However now we have individuals in all kinds of roles exterior of these, together with venture administration, technical reporting, IT work and QA testing.
We’ve ladies licensed in advertising automation instruments who’re designing and organising our advertising automation campaigns. We’ve people in our finance division doing monetary reporting and evaluation. I’ve my advertising and communications group that is liable for writing content material and graphic design.
Our personal inside gross sales and gross sales growth can also be a job alternative for girls. All of them have profession paths at our company workplace after they get out, and plenty of have profession paths to go work for our shoppers.
TNW: Why do you assume it is a good suggestion to work with individuals in correctional amenities?
Cirocco: They seem to be a extremely motivated, dedicated workforce. They’re ladies who went left when they need to have gone proper, and so they’re on the lowest level of their lives. Each single one desires to have a greater life.
They’re all keen to work onerous at no matter will allow them to have a greater life, to get their youngsters and households again. It is a workforce of people who find themselves in love with their jobs. These are individuals who actually love what they’re doing, as a result of they’ve the time and focus and skill to decide to it.
They’re in an surroundings that encourages them to be naturally supportive of one another to be extra profitable. Due to this surroundings, now we have the highest-quality name facilities on the planet. Our shoppers purchase from us as a result of we’re the most effective at what we do, and that is as a result of now we have an outstanding workforce.
TNW: Is Televerde’s mission being adopted by different firms?
Cirocco: Most states have correctional industries liable for jobs throughout the neighborhood or throughout the authorities, offering work alternatives for inmates. Whereas individuals are incarcerated, they’re required to have a job, except they’re medically exempted.
Many firms are utilizing this type of workforce, however we’re one of many largest employers. We’re additionally one of many few employers growing data employees.
Most correction business job alternatives are usually vocational and blue collar, however our staff are actually data employees, in fields like gross sales and know-how. We provide extra than simply job alternatives. These are profession alternatives.
Vivian Wagner has been an ECT Information Community reporter since 2008. Her predominant areas of focus are know-how, enterprise, CRM, e-commerce, privateness, safety, arts, tradition and variety. She has in depth expertise reporting on enterprise and know-how for a range
of retailers, together with The Atlantic, The Institution and O, The Oprah Journal. She holds a PhD in English with a specialty in trendy American literature and tradition. She obtained a first-place function reporting award from the Ohio Society of Skilled Journalists.
Email Vivian.