The annual Consumer Electronics Show has teased PC fanatics and avid gamers craving OLED displays for years now, however has by no means left them glad. This was true even finally yr’s present. Yes, the Alienware AW3423DW is excellent, however I hoped its launch can be the start of an OLED tidal wave. That by no means occurred.
CES 2023 is perhaps totally different. LG got here to the present with a flashy 45-inch ultrawide and a extra sensible 27-inch 1440p, each of which can be found for preorder proper now. Samsung has fired again with the Odyssey OLED G9, a flashy 49-inch super-ultrawide due for launch in early 2023. They’re spectacular displays, the OLED panels in them will go mainstream in shows from Asus, Acer, Alienware, Dough, and MSI, amongst others.
Further studying: The 10 best monitors from CES 2023: On the cusp of a display revolution
OLED competitors is coming
The endless daybreak of OLED for PC displays was due, a minimum of partly, to an absence of choices. OLED panels are produced by just a few corporations, most notably LG and Samsung, and a mere handful of panel choices had been accessible to watch producers. The low manufacturing quantity of OLED panels appropriate for displays saved costs excessive.
But at CES 2023, that modified. We have ourselves a race.
LG’s Ultragear 27 OLED monitor.
Matt Smith/IDG
LG and Samsung leaned into OLED for the PC market in 2020. You’ve doubtless seen the outcomes should you’ve bought a PC laptop prior to now two years. Laptops with OLED displays are a lot, rather more frequent than they was once, and now available in laptops below $1,000.
The struggle between LG and Samsung may also enhance the affordability of PC displays. Both have their very own OLED panel expertise: LG gives a WRGB OLED panel, whereas Samsung gives QD-OLED. And each have unimaginable affect on this planet of show expertise and are conversant in working with a variety of companions.
Surprisingly, LG received the battle at CES 2023. Samsung’s QD-OLED, which is discovered within the Alienware AW3423DW and (in fact) the brand new Samsung Odyssey OLED G9, seems to be spectacular. However, LG’s new 27-inch 1440p 240Hz OLED panel is an excellent match for mainstream PC avid gamers, and LG is ramping up manufacturing to help multiple third-party monitor makers. It’s doubtless this panel will dominate till Samsung can reply with a QD-OLED possibility of comparable measurement.
CES 2023 was additionally a reminder that OLED expertise faces broader competitors. Several new Mini-LED monitors and laptop displays arrived from a number of producers together with Acer, Asus, Razer, and Lenovo. Samsung, in the meantime, continues to spend money on Micro-LED, a panel expertise constructed from tiny LEDs, and confirmed its newest era of NEO QLED 8K televisions at CES 2023.
Affordable Micro-LED televisions are years away, and displays can be much more difficult as a consequence of their smaller measurement. Still, Mini-LED and Micro-LED symbolize a long-term menace to OLED. Both can ship a lot greater ranges of brightness, and accomplish that with out struggling the chance of burn-in. The evolution of other panel applied sciences offers LG and Samsung incentive to enhance OLED’s efficiency and minimize prices.
Subpixels stay a problem
OLED has many perks, but it surely’s not excellent. Most OLED panels present in laptop displays and laptops use a sub-pixel format that differs from the RGB format frequent to LCD shows. This could cause points like shade bleed or fringing round particulars and an excessively pixelated search for small fonts.
Further studying: What you need to know about OLED monitors, PenTile, and text clarity

Acer’s curvaceous Predator X45 OLED seems to be completely excellent in individual.
Matt Smith/IDG
Let’s set one factor straight: PC fanatic hoping LG and Samsung have an inexpensive RGB-OLED panel up their sleeves ought to examine their expectations. David Park, Senior Product Marketing Manager at LG, says the corporate’s use of another format (in LG’s case, WRGB) is purposeful.
“It’s the brightness. For the screen sizes that are 55, 65, and larger, we can add control architectures […] we can use different picture algorithms to really push that brightness,” says Park, explaining its present OLED panel expertise for small shows is supposed to maximise brightness for the show measurement. “On the screen sizes that are 45, 27, we can’t use the same technology, that brightness doesn’t shine through. So, there’s an advantage to using WRGB, where you get that white sub-pixel.”
Samsung didn’t present remark when requested if it’d change the sub-pixel format of future QD-OLED panels accessible for PC displays. This doubtless means the reply is “no” — for the foreseeable future, a minimum of.
Still, eagle-eyed PC fanatics have choices. JOLED, a small firm primarily based in Tokyo, produces the wonderful OLED panel discovered within the Asus ProArt Display OLED PA32DC, which I reviewed final yr, and the upcoming Asus ProArt Display OLED PA32DCM, a premium 4K OLED monitor revealed at CES 2023. JOLED’s panels have glorious readability, however the panels are produced in low volumes, which makes them costly. They additionally don’t provide the excessive refresh fee of LG and Samsung panels.
Finally, mainstream availability is actual
OLED’s picture high quality, pixel response occasions, and low enter latency make it an excellent expertise for PC gaming and, for many individuals, common day-to-day-use. Yet excessive pricing and very restricted availability have saved OLED displays out of most houses.
2023 is the yr that may lastly change. Acer, Asus, Alienware, Corsair, and Dough are among the many monitor makers with plans to launch new OLED displays. Some displays primarily based on new OLED panels, corresponding to Corsair’s Xeneon Flex, are already accessible: others are presently up for pre-order.

Asus
And that is simply the beginning. “[LG has] plans to introduce different screen sizes, different form factors,” says Park. “Throughout 2023, you’ll hear more announcements from LG on different OLED monitors we’re going to bring to the market.”
Make no mistake: these displays command a premium, and it’s prone to be years earlier than OLED comes near the rock-bottom pricing of recent IPS LCD displays. Still, many PC fanatics will fortunately pay a number of hundred extra for OLED’s benefits—and in 2023, after years of ready, that may lastly be doable.
Further studying: The 10 best monitors from CES 2023: On the cusp of a display revolution