What is digital employee experience? A key worker retention tool

    As organizations navigate the modifications which have come to characterize the office in the course of the COVID-19 pandemic — together with record-breaking numbers of staff leaving their jobs within the Great Resignation — many understand that they’re extra weak than ever to dealing with a depleted workforce.To tackle this problem, a rising variety of enterprises are deploying digital worker expertise (DEX) instruments and providers to assist a contemporary workforce. Some see DEX as a key to bettering employees’ satisfaction and subsequently retaining them at a time when many are contemplating job and profession modifications.What is digital worker expertise?Digital worker expertise is a measure of how successfully staff work together with varied applied sciences within the office — and the way they really feel about these applied sciences. A DEX technique focuses on monitoring, assessing, and bettering staff’ know-how expertise.DEX administration instruments assist that technique by aggregating utilization and efficiency information, analyzing that information, and offering insights that assist corporations make enhancements to their know-how. For occasion, the software program may consider how straightforward it’s for individuals to make use of an organization’s collaboration platforms, how briskly the community is throughout peak hours, or how efficient their cellular apps and gadgets are for performing on a regular basis enterprise duties.In quick, DEX instruments allow corporations to higher perceive and improve their staff’ experiences with know-how.Why digital worker expertise issuesThe pondering behind measuring and evaluating DEX is that employees who discover it laborious or advanced to finish their duties utilizing the platforms their employers present will likely be much less happy and fewer productive than they may in any other case be. As a end result, they may be extra inclined to maneuver on to a distinct job at one other group. “Leaders should care about DEX because it impacts overall employee engagement,” says Andrew Hewitt, senior analyst at Forrester Research. “If technology gets in the way of an employee’s ability to be successful at work, they will grow increasingly frustrated, burnt out, and eventually leave the company.”With the continued recognition of distant and hybrid work triggered by the pandemic, analysis agency Gartner notes, staff are more likely to be interacting with their colleagues, clients, and others by way of know-how, and this necessitates deeper visibility into and administration of end-users’ expertise with know-how. What DEX instruments doGartner calls DEX instruments “an evolution of digital experience monitoring, unified endpoint management (UEM), and remote monitoring and management tools.” They provide new capabilities equivalent to “the collection of employee sentiment data, integration of team and organizational structure data, and actionable insights driven by improved analytics and machine learning (ML) engines,” the agency says.“DEX tools utilize a software agent installed on the endpoint device,” says Dan Wilson, senior director analyst at Gartner. “All of them support Windows, most support macOS, and some support Android and Linux. These agents collect a significant amount of telemetry and logs, and some perform synthetic transactions. They also include bidirectional engagement, where [administrators] can push communications to employees and [gather] sentiment from employees by way of surveys.”The close to real-time processing of aggregated information from endpoints, functions, worker sentiment, and organizational context helps present insights that corporations can leverage to make enhancements, Wilson says. The information is processed by superior analytics engines or machine studying into actionable insights and studies that cowl a variety of use circumstances together with figuring out know-how points and automating self-healing, bettering troubleshooting and root-cause evaluation for main incidents, primary software program asset administration and license restoration, enabling performance-based (reasonably than scheduled) machine refresh cycles, and confirming key efficiency indicators and service-level agreements.DEX gives a extra performant and steady know-how atmosphere, says Hewitt. Other advantages Forrester notes embody elevated worker satisfaction, higher perception into qualitative suggestions, and lowered software program expenditures by way of software program license reclamation. What’s extra, says Wilson, DEX instruments can combine with IT service administration instruments to automate the creation and updating of varied tickets, and to floor particulars on how know-how is getting used to service desk analysts for quicker triage and remediation. They additionally combine with IT self-service portals and chatbots, he provides.“IT leaders are looking [to have] fewer technology issues that disrupt and impede employee productivity, reduced overhead on IT staff through automation, improved endpoint configuration and patch compliance, better balance of objective and subjective success measures, [and] shifting IT toward being more proactive and human centric,” Wilson says. DEX software program helps them obtain all these goals.DEX risingThe marketplace for DEX instruments and providers is on the rise, and Gartner expects DEX adoption to extend quickly within the coming years. By 2025, the agency predicts, half of IT organizations may have established a DEX technique, group, and administration instrument, a rise from simply 5% in 2021.“The shift to hybrid work, continued digital workplace investment, accelerated software release cadence, and unprecedented [loss of talent through resignations] are driving demand for objective measurement and continuous improvement of DEX,” Wilson says. Forrester, which generally refers to DEX instruments as end-user expertise administration (EUEM), in a May 2022 report stated 33% of worldwide software program decision-makers point out they’ve applied or are increasing implementation of EUEM software program. An extra 32% stated they’re at the moment implementing or will implement it over the subsequent 12 months.DEX instrument distributors are all reporting vital development and adoption, Wilson says, with smaller distributors rising by as much as 50% and bigger distributors by as much as 25% yearly.Key distributors and instruments within the DEX market embody 1E Tachyon, ControlUp Edge DX, Ivanti Neurons for Enterprise Experience Management, Lakeside Software SysTrack, Nanoheal, Nexthink Experience, Riverbed Alluvio Aternity, and VMware Workspace ONE Intelligence Digital Employee Experience Management, in line with Gartner.DEX challengesExperts warn that quite a few components might stop corporations from getting probably the most out of DEX instruments — or from deploying them within the first place. One of the most typical obstacles to success with DEX instruments is a scarcity of motivation, path, or skillset to do greater than keep the established order, Wilson says. There can also be what Wilson calls an “ignorance is bliss” mindset, the place IT leaders concern that all of the sudden unveiling an enormous quantity of know-how points will make the division look dangerous.IT usually values quantitative know-how and activity-based metrics over employee-centric expertise measures, Wilson says. “DEX may be too advanced for low-maturity IT organizations,” he says.A Forrester report from 2021 notes that the organizations most superior in DEX maturity — based mostly on a mannequin the agency created that evaluates organizations in numerous areas — are more likely to see the strongest advantages. For instance, advanced-maturity organizations are seven occasions extra probably than basic-maturity organizations to say they’ve seen fewer disruptions to the end-user expertise on account of their present DEX practices. Highly mature organizations are additionally more likely to see greater worker retention and 33% extra more likely to report excessive worker satisfaction.As with different areas of know-how, abilities and staffing shortages could be a difficulty. “These tools require dedicated personnel to get the most out of them,” Hewitt says. “Organizations fail to maximize their benefit when they don’t assign a dedicated person to manage the platform.”Integration of a number of DEX instruments is proving to be a problem for a lot of. An on-line survey of 537 international decision-makers carried out by Forrester in February and March 2022 confirmed that almost 80% of respondents are buying a number of merchandise for managing DEX, usually from three or extra distributors, but solely a 3rd are integrating these instruments to kind a consolidated answer.In addition, the associated fee to amass, implement, and combine new instruments can hinder some organizations from deploying DEX. The 2022 Forrester survey, sponsored by VMware, confirmed that prime prices are rated as the highest concern in managing DEX.Organizations usually have problem translating DEX investments into enterprise outcomes, the report stated. Measuring return on funding (ROI) by way of distant employees’ effectiveness is a associated problem in justifying DEX funding. And greater than half of respondents rated the flexibility to scale entry to essential functions and information as difficult, additional impacting the perceived worth of DEX.“Because DEX is often a very intangible benefit, organizations often struggle to convert improvements in the technology environment to an impact on employee experience,” Hewitt says. “This is getting easier with built-in dashboards, though, that show the impact on experience.”Data privateness and safety additionally current challenges. “Because these tools monitor what’s happening on employee endpoints, IT teams need to be very clear [about] the purpose of these tools when deploying them to end users,” Hewitt says.Finally, some organizations could be hindered from utilizing DEX by legislative, regulatory, trade, or labor union limits on information assortment and use, Wilson says.“Most organizations are still using these tools primarily for IT-focused, tactical use cases,” Wilson says. “More mature, leading IT organizations realize that DEX tools can really enhance the ability of a cross-functionally driven DEX strategy to support IT and employee-facing improvements.”Success with DEXAll that stated, corporations with profitable DEX deployments are seeing advantages. Mondelez, a multinational confectionery, meals, and beverage firm, has been utilizing a DEX platform from Nexthink for about 4 years.“The main driver of deploying the DEX tool was employee experience, and making sure that while employee turnover is inevitable, it wasn’t due to our technology stack,” says Geoff Wright, international answer proprietor – digital expertise at Mondelez. “However, since the pandemic and the subsequent ‘Great Resignation,’ DEX has become more important than ever, and the ability to provide proactive IT support and a reduction of service desk tickets has been critical for hybrid and remote work.”Mondelez has had “great success” thus far utilizing DEX, Wright says. “The proactive IT support has been a major win, particularly now that we have so many people working from home,” he says. “There are plenty of business benefits, but one of the most important benefits to me is how it contributes positively to employee stress levels.”Technology failures exacerbate an already nerve-racking state of affairs, Wright says, and have a ripple impact on efficiency and psychological well-being. “The visibility that Nexthink provides us helps us combat this issue, getting to employees before the issue disrupts their workflow,” he says.“I often feel like the Wizard of Oz, overseeing all of the software and hardware issues our employees are facing and seeing up close any latency issues that different programs may be experiencing while working together,” Wright says.There’s additionally a monetary profit. “We pay per ticket for calls to our service desk, so being able to reduce the number of tickets opened has saved us money and employees’ time,” Wright says. “We’ve also seen a cost reduction during necessary password resets during the pandemic. We were able to get self-service password resets for every employee, which was more convenient for them and more budget-friendly for us.”As a part of its DEX technique, Mondelez will aggressively give attention to inexperienced IT initiatives over the subsequent 12 months. “There are many things organizations can do to cut back on their own [carbon] emissions,” Wright says. “My focus is on the employee device health side of things and helping to educate employees of the impact of their own computing habits — in particular, getting employees to shut down their laptops at the end of the week. One hundred thousand employees and their 100,000 devices being powered down can have a major impact.”IT at Mondelez has been the primary stakeholder within the implementation of the DEX platform, Wright says. “From a solution standpoint, my team is in charge of our Nexthink platform, and we are focused on IT outcomes,” he says. “Of course, those outcomes have a larger business impact, and that bubbles up to the top. But it is led with IT in mind.”Another firm, monetary software program supplier Intuit, has been utilizing VMware DEEM (Digital Employee Experience Management) together with the seller’s Workspace ONE Hub Services for about six months.“Our main business driver for deploying Workspace ONE Hub Services was to provide a unified experience no matter what platform our users selected,” says Andrew Werner, lead engineer. “For DEEM, we needed a way to gauge end-user satisfaction of both the IT department and the experience with [the] platforms we are providing.”It’s extra vital now than ever to embrace DEX, Werner says, as customers have gotten extra cellular and dealing extra from dwelling. “They need to be able to accomplish what they need from all platforms — and have all the tools at their fingertips — partnered with ease of use,” he says.Just as vital as giving staff the fitting instruments, he says, is “to ensure that we are being proactive when it comes to taking care of our users and responding to issues before they even notice them.”

    Copyright © 2022 IDG Communications, Inc.

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