Apple’s surging standing within the enterprise suggests it is going to seize a giant slice of recovering {hardware} budgets throughout the following 12 months. To discover out why, I talked to leaders from throughout the quick rising Apple machine administration business to be taught what they see and the place Apple within the enterprise will go in 2024.Specifically, I spoke with leaders from Jamf, Mosyle, Hexnode, JumpCloud, and Kandji. Together, their insights ship a broad image of how issues look throughout the business. I’ve assembled the solutions on this Q&A.Selected highlights embrace:
Apple units are getting used throughout a broader set of enterprise roles.
Very giant industrial and conventional service enterprises are selecting Apple.
Apple is actively working to win over Windows admins.
Many enterprises are getting ready to embrace Apple’s Vision Pro.
Business will discover Vision Pro use circumstances nobody has dreamed of but.
Apple’s give attention to sustainability is nice for enterprise as enterprise clients give attention to each value and sustainability.
Looking again over 2023, what do you see as the massive developments for Apple within the enterprise?Michael Covington, vice chairman for portfolio technique at JAMF”In 2023, we saw more and more business applications being run by Jamf customers on Apple devices. This is an important trend, because it reflects a broader set of roles within organizations that are choosing and using Apple devices for work.”We first observed the development with cellular units as frontline employees in industries like healthcare, aviation, and retail transitioned to iPhones and iPads as the first computing machine for some customer-facing roles. And on the Mac, we noticed super development in using cloud id providers, indicating that the Mac is more and more getting used to entry essential on-line providers and knowledge. “With Apple devices now in the critical path for many individuals and departments across the enterprise, we have seen an increased interest in securing the Apple platform and aligning to both organizational and regulatory standards. As the threat landscape continues to evolve and target more Apple users, it’s great to see a growing awareness of Mac compliance tools, as well as an indication that more security teams are adding Apple telemetry into their operational playbooks.”Alcyr Araujo, Mosyle CEO “The biggest trend for 2023 was the continuation of a direction we’ve seen for several years: a shift from Windows to Apple. Organizations that have traditionally used Windows devices are continuing to expand their employee-device-of-choice programs to include Apple devices. Some are even making more aggressive shifts to exclusively use Apple devices. “While Apple units have at all times been the machine of alternative for contemporary firms, very giant industrial and conventional service firms at the moment are embracing the expertise. This ought to proceed for the approaching years, and Macs will in the end turn out to be the chief within the enterprise for all companies.” Apu Pavithran, CEO and founder of Hexnode”This yr marks one other step in direction of Apple’s dominance within the enterprise. In what’s turning into a recurring post-pandemic narrative, IT admins are extra usually turning to Apple endpoints for productiveness enhancements, id administration, and safety. As you reported, three-quarters of companies now use extra Apple endpoints than final yr. I consider it is because Apple is more and more considered as a enterprise funding relatively than an expense. “Apple acknowledges the general satisfaction of enterprise admins and customers with their present providing, and within the pursuit of enhancing consumer expertise, the technical developments of notice in 2023 centered on enhancing two of the corporate’s strongest capabilities:
From Managed Apple ID updates to the introduction of account-driven machine enrollment, Apple desires to additional standardize id throughout the enterprise.
Password administration adjustments, enhanced backup configurations, and ‘return to service’ performance are recreation changers for admins to remain safe.
“Both of these changes speak to another major trend: Apple is actively working to win over remaining admins from Windows. The enhancements and simplifications they’re making not only improve device management but also motivate admins to choose Apple now and in the future.”Weldon Dodd, senior vice chairman of neighborhood at Kandji”As expected, Apple released new hardware across Mac, iPhone, and iPad. This powerful hardware continues to enable the business in new ways, but the big headline is Apple continuing to enhance how devices are managed. There are quite a few examples: The ability to manage operating system (OS) updates using Declarative Device Management (DDM); improvements to Managed Apple IDs and Platform Single Sign-On, and the ability to manage Apple Watch. “Many of the administration capabilities Apple added this yr are what enterprise clients have been ready for.”Tom Bridge, director of product management, devices at JumpCloud”Apple continues to make in-roads into the enterprise by emphasizing configurability, safety, and stability. Apple makes {hardware} that’s extremely highly effective and dependable, however better of all, sips battery, and has lengthy lifespans for organizations. The 2020 MacE book Air M1 machine remains to be a viable and highly effective work machine after three full years of possession.”What was Apple’s most important announcements for this sector?Michael Covington, vice president for portfolio strategy at JAMF”Apple made some fairly large bulletins for enterprise this previous yr and we’re actually excited to see their continued funding on this space. At the highest of my checklist are developments with Managed Apple IDs which have virtually made this essential characteristic one which organizations can now not refuse. Enhanced federation choices have made Managed Apple IDs now simpler to undertake, and entry administration options had been opened up so admins might lock down their use.”Following their work with identity services, Apple’s enhancements to how macOS devices enroll into management have made it easier for Macs to be adopted in the enterprise, adding controls to force FileVault at the Setup Assistant, to configure a minimum OS setting, and to ensure that enrollment cannot be bypassed in critical onboarding processes.”Of course, the massive announcement for these IT professionals chargeable for managing units is Apple’s enhancements to Declarative Device Management. The new Software Update workflows exhibit Apple’s dedication to iterating on the improved protocol, now with a method of interacting with the tip customers of managed units in a means that does not require any fancy scripting or putting in an additional agent.”Of course, we might be remiss to not acknowledge Apple’s largest announcement of the yr for non-traditional units. No, I’m not speaking concerning the Vision Pro, thrilling as it might be. The large information for groups that wish to innovate with wearables and “embedded” units is that Apple has opened up machine administration and safe distant entry frameworks on each the Apple Watch and Apple TV. With this in place, we predict to see loads of innovation on these non-traditional platforms as they’re integrated into the office.”Alcyr Araujo, Mosyle CEO”From the unveiling of Apple Vision Pro to the introduction of remote management for Apple Watch (currently only supported by Mosyle) and advancements to declarative device management in managing software updates, 2023 was a big year for Apple in the enterprise. Apple’s continued innovation is creating the need for a new breed of Apple enterprise device management solutions, so 2023 was a very busy year for Apple enterprise software providers like Mosyle. “Apple Vision Pro, particularly, sparked loads of questions from our enterprise clients round not solely the brand new advantages and capabilities it is going to deliver to their core companies, but additionally what degree of distant deployment and administration will probably be supplied for these units. This leads us to consider a number of of our enterprise clients are already getting ready to embrace Apple Vision Pro.” Apu Pavithran, CEO and founder of Hexnode”Those associated to id and safety. This was evident at WWDC23 with the largest updates reserved for admins to extra simply federate id, implement safety configurations, and assist recreate the customized consumer expertise of iOS/macOS for managed units.”Regarding identity, Apple’s move to account-driven device enrollment is exciting. Building upon account-driven user enrollment, this enhancement ensures seamless automatic enrollment when users sign in with their work or school account. The elimination of manual profile installations significantly streamlines the device onboarding process, showcasing Apple’s commitment to efficient and authoritative enterprise solutions. It’s a strategic upgrade that sets a new standard for user-centric device management.”As famous, Apple’s aim of aligning the consumer expertise throughout units continued at tempo this yr. Other updates on this path embrace superior federated authentication and expanded assist and entry controls for Managed Apple IDs.”Regarding safety, admins additionally obtained a number of new system tweaks to keep off dangerous actors:
Setup Assistant permits for the speedy configuration of FileVault.
“Return to service’ automates the erasure and re-enrollment of units.
Password coverage assist utilizing common expressions.
“In an evolving landscape where one-quarter of employees work hybrid or fully remote, Apple’s focus on identity and security in the enterprise is about leading tomorrow. Securely bridging the gap between BYOD environments and enterprise-owned endpoints is paramount for sustaining momentum and ensuring a future-ready Apple ecosystem. The company took multiple steps toward achieving this in 2023.”Weldon Dodd, senior vice chairman of neighborhood at Kandji”For enterprises, it comes down to device management. A long-awaited request of Apple is the ability to better manage operating system (OS) updates on Apple devices. This year, Apple announced practitioners would be able to manage OS updates using Declarative Device Management (DDM). This is truly a game changer making the update process much more efficient and controllable.” Tom Bridge, director of product administration, units at JumpCloud”Apple’s most important announcement of 2023 was the M3 processor family. Apple’s second most important announcement was their progress toward carbon neutrality for their entire product line. Organizations are making choices where they buy based not just on cost but on sustainability.”What concerning the momentum behind Apple Silicon. Where does this place Apple within the enterprise? Are you seeing accelerating Mac adoption throughout your clients?Michael Covington, vice chairman for portfolio technique at JAMF”The momentum behind Apple’s processors is incredible. 2023 marked the end of Apple’s transition to exclusively using their own silicon with the launch of the Mac Pro based on the M2 Ultra chip. The fact that Apple has continued to deliver such incredible performance across their entire hardware lineup means that businesses have options, from the MacBook Air to the Mac Pro, that are all incredibly performant and competitive in their respective segments.”Alcyr Araujo, Mosyle CEO”When the M1 chip was introduced, we saw a massive Mac refresh cycle and expansion of Macs among Mosyle’s enterprise customers. Today, nearly all Mosyle customers managing Mac devices have Macs with Apple Silicon on their fleets. For most of our customers, devices with Apple Silicon represent the majority of their devices.”Apu Pavithran, CEO and founding father of Hexnode”Yes, our experience mirrors your reporting — Mac adoption is accelerating across our customers. Apple Silicon is a major value-add in that it delivers much faster and more efficient performance than Intel chips. The superior hardware coupled with an ultra-portable form factor makes a compelling case. However, it’s not the sole driver behind the enterprise’s gravitation towards Apple.”Apart from the noteworthy {hardware} enhancements, macOS Sonoma introduces a various array of enterprise options. Whether it’s implementing phishing-resistant Passkeys or introducing Managed Device Attestation, Apple has taken strides in fortifying its id and security measures.”But the greatest factor contributing to Apple’s growth is, of course, its ecosystem. The seamless integration and synergy among Apple products create a cohesive environment that enables companies to operate at peak efficiency regardless of their employees’ locations. This is what enterprises expect in the remote age.”Weldon Dodd, senior vice chairman of neighborhood at Kandji”This marks the yr Apple completed the transition to Apple Silicon, ending with the Mac Pro and Mac Studio mid-year. Apple Silicon is right here to remain, and it’s spectacular. If you might be nonetheless looking for Intel-based Mac programs, I encourage you to make the bounce. Apple’s administration instruments totally assist Apple silicon and, in some ways, surpass Intel-based Mac programs’ administration capabilities.”Tom Bridge, director of product management, devices at JumpCloud”JumpCloud continues to see development of Apple inside our buyer base, and it’s a key section of our machine administration efforts. More organizations are paying heed to Employee Choice packages, which place the worker on the heart of office expertise. Fletcher Previn’s speak at JNUC 2023 clearly underscores this.
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